The experience of self-awareness and its relation to level of self-consciousness: An experiential sampling study

The present research studied self-awareness by utilizing experiential sampling methodology, which allows for the random sampling of individuals' thoughts and feelings as they go about their normal daily activities. Neither Study 1 nor 2 found a relation between private or public self-awareness and negative affect. However, attention to private self-aspects was generally more positive and less ruminative for low as opposed to high private self-conscious subjects, and awareness of oneself as a social object was generally more positive but less important for low as opposed to high public self-conscious subjects. What may have accounted for the negative relation between private self-consciousness and average affect was that low private self-conscious subjects were more likely to attend to their private self-aspects if they were pleasant than if they were unpleasant, while high private self-conscious subjects' degree of private self-awareness was unrelated to whether the content of this state was pleasant or not. These findings are consistent with the hypothesis that low private self-conscious individuals engage in a more selective type of self-attention when in the private self-aware state than do high private self-conscious individuals. Regarding the relation between self-awareness and social context, both studies found that the presence of others results in a heightened public self-awareness. However, even though subjects were more attentive to public self-aspects when with others than when alone, in general, they were more attentive to their “private self” than to their “public self”. Results are discussed in terms of current self-awareness theory.     

An individualized regression and clustering assessment of the social values of adults and children

Research investigating social values in interdependency situations has generally demonstrated age differences across the 5- to 10-year-old age range. However, the precise nature of these differences is unclear. Further, the differences in the social values of adults and children has not been addressed. The present study examined the social values of undergraduates and children using a measurement technique designed to allow an accurate inference of social values. Ninety-one 6- to 10-year-old children and 100 undergraduates rated the desirability of a set of outcomes which systematically varied with regard to the benefits to themselves and another person. Theoretically specified characteristics of the outcomes were then used to generate a regression equation predicting the desirability ratings separately for each individual. These regression equations were then clustered into groups of individuals who used decision rules characteristic of the major social values. The results indicate that the 8- to 10-year-old children, compared to the 6- to 7-year olds, more often expressed a social value involving equality and tended to less often express a social value involving superiority. Comparison of the social values expressed by the children and adults indicated that the adults more often expressed group-enhancement and individualism social values and less often expressed a social value involving superiority.     

Stimulus selection in passive avoidance learning and retention: weanling, periadolescent, and young adult rats

Periadolescent rats exhibit a number of behavioral differences in comparison with younger or older animals. For instance, periadolescents tend to show enhanced acquisition of simple active avoidance tasks, but impaired acquisition of more complex appetitive and aversive discriminations. In this experiment, rats were trained on a simple passive avoidance task at one of three ages, as weanlings (25 days), periadolescents (35 days), or young adults (45 days). Training occurred in the presence of both a redundant discriminative stimulus and a specified, redundant contextual stimulus. The periadolescents did not differ from either younger or older rats in rate of learning the passive avoidance task. The retention performance of these animals was then tested following a change in either, neither, or both of the redundant cues. When a measure of performance that controls for baseline activity was used, it was observed that periadolescents were not disrupted by a change in the redundant discriminative stimulus, a cue change that clearly disrupted performance in 25- and 45-day-old animals, and tended to be more disrupted by the contextual change than younger or older rats. It is hypothesized that the alterations in performance exhibited by periadolescents may be related to an ontogenetic alteration in stimulus selection modulated by the catecholaminergic systems.     

Factor structure of the Lorr and More assertiveness inventory

Previous research among university students has identified four classes of assertive behavior, namely, Directiveness, Social Assertiveness, Defense of One's Rights and Interests and Independence. Scores on the Lorr and More (1980) Assertiveness Inventory, obtained from a general population sample, were subjected to Varimax rotatio. Results revealed only three classes of assertiveness. It is argued that Directiveness may be inferred from various forms of assertiveness, rather than being a separate and distinct class of assertive behavior.     

Age norms for impulsiveness,venturesomeness and empathy in children

A total of 1505 children (633 boys and 872 girls) completed the I₆ Impulsiveness Questionnaire. Reliabilities, scale intercorrelations and means and standard deviations are given after slight modifications were made to the original scoring key on the basis of factor analyses. Age means for both sexes are also given.     

Common response processing and psychological refractoriness

This experiment examined whether structural considerations, that is the functional closeness of limb control centres (Kinsbourne and Hicks 1978), have a role to play in common processing models of psychological refractoriness. A typical double stimulation paradigm was used (Kantowitz 1974). On experimental trials, subjects responded with the right hand (RT1) to an auditory signal (0.80 probability). After a varied interstimulus interval (ISI) of 100, 200, 300 or 700 msec, one of three lights corresponding to one of the other limbs provided the signal for the second response (RT2). Control trials for RT1 and RT2 involved both stimuli, but subjects were required to make only one response. Results indicated that experimental RT1 was lengthened considerably over control values. While typical double stimulation effects were found at short ISIs, that is RT2 was lengthened, RT2 at long ISIs was actually faster than double stimulation control values. Although the RT results were not in a pattern that would be predicted by functional distance (Kinsbourne and Hicks 1978), within subject correlations of RT1 and RT2 by limb condition suggest that structural considerations may have a role to play. While within subject correlations were positive at all levels of ISI, they decreased as the interval between the two signals increased. The implications of these results for common processing models are discussed.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.