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61.
Manuel Alonso-Dos-Santos Orlando Llanos-Contreras María José Ibáñez-Caamaño Pablo Farias-Nazel 《Journal of Consumer Behaviour》2023,22(4):971-984
Understanding how family firms can use their family image to their advantage in communication strategies is an opportunity for business continuity. This study identifies the effects of family hotels' corporate brand strategy through radio advertising on customer perceptions and attitudes using family image communication literature and radio advertising research. Online experiment using radio ads from these hotels and a survey of 1002 participants from Chile and Spain were conducted. The results suggest that strategies improving the firm's ability to communicate the family image results in better consumer response in terms of expectation, perceived quality, visit intention, and willingness to pay more. We conclude that radio ads are an effective channel for communicating family firm images. Managers can take advantage of monetizing the benefits of family firm images through radio ads. 相似文献
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The current study reports findings from a pilot evaluation of a voluntary alcohol and marijuana intervention for young teens. Students at 2 middle schools completed 4 surveys over 2 years. During Year 2, an intervention, Project CHOICE (PC), was implemented at 1 school and was voluntarily attended by 13% of adolescents. Participants ranged from 10 to 15 years of age and were approximately 45% male, 45% White, 30% Latino, and 15% of mixed ethnic origin. Outcomes included assessments of self use and perceptions of friends' and schoolmates' past-month use of alcohol and marijuana. Analyses that compared PC participants (n=64) with a matched control sample of students (n=264) revealed that PC participants reported lower rates of alcohol use and lower perceptions of friends' marijuana use and of schoolmates' use of these substances. Random-effects growth models indicated that self use and perceptions of friends' use of alcohol and marijuana increased more sharply among control school students (n=178) relative to students from the PC school (n=270), regardless of participation. Results suggest that a brief voluntary intervention attended by a small proportion of students can impact both individual and schoolwide substance-related outcomes. 相似文献
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An eye-movement monitoring experiment was carried out to examine the effects of the difficulty of the problem (simple versus complex problems) and the type of figure (figure 1 or figure 4) on the time course of processing categorical syllogisms. The results showed that the course of influence for these two factors is different. We found early processing effects for the figure but not for the difficulty of the syllogism and later processing effects for both the figure and the difficulty. These results lend support to the Model Theory (Johnson-Laird, P. N., Byrne, R. M. J. (1991). Deduction. Hillsdale, New Jersey: LEA.) as opposed to other theories of reasoning (Chater, N., Oaksford, M. (1999). The probability heuristics model of syllogistic reasoning. Cognitive Psychology, 38, 191-258; Rips, L. J. (1994). The psychology of proof. Cambridge, MA: MIT Press; Rips, L. J. (1994). The psychology of proof. Cambridge, MA: MIT Press). 相似文献
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This article reports results from 3 studies conducted to develop and validate a modified version of the self-administered form of the Peritraumatic Dissociative Experiences Questionnaire (PDEQ; C. R. Marmar, D. S. Weiss, & T. J. Metzler, 1997). The objective was to develop an instrument suitable for use with persons from diverse ethnic and socioeconomic backgrounds. In Study 1, the original PDEQ was administered to a small sample (N = 15) recruited from among men admitted to the hospital for physical injuries stemming from exposure to community violence. Results led to modifications aimed at improving the utility of the instrument. In Study 2, the modified PDEQ was subjected to structural equation modeling and item response theory analyses to assess its psychometric properties in a larger, primarily male, sample of community violence survivors (N = 284). In Study 3, the reliability and validity of the modified instrument were further assessed in a sample of female survivors of sexual assault (N = 90). Results attest to the psychometric properties as well as the reliability and validity of the modified 8-item PDEQ. 相似文献
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Oaksford (2001) considers that the findings of Espino, Santamaría, and García Madruga (2000a) could be explained by the Probability Heuristics Model (PHM) proposed by Chater and Oaksford (1999). He specifically voices three objections, the two main ones being based on the fact that PHM is not a theory about syllogism representation. If this is the case, we consider that PHM cannot explain our data, because most of them were registered before the participants evaluated the conclusion. We argue that only a theory at the representational level can property explain these data. 相似文献
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Res Publica - Universal basic income (UBI) is increasingly proposed as a simple answer to the problem of domination at work—one policy whose knock-on effects will transform the balance of... 相似文献
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