Show me the product,show me the model: Effect of picture type on attitudes toward advertising

We suggest that a consideration of consumer self-evaluations is fundamental to understanding the conditions under which it is more advantageous to present person or product pictures in print advertisements. We build on the basic human motives of self-enhancement and self-verification to propose that the specific self-esteem level of consumers, in the domain relevant for the category, differentially affects their responses to picture type. Specifically, for consumers with low (high) domain-specific self-esteem, depicting a product (person) in the advertisement enhances attitudes toward the advertisement more than depicting a person (product). In two studies, we demonstrate the proposed matching relationships using two different domains of consumer self-evaluation: appearance self-esteem and academic self-esteem. We also show that increased and more fluent generation of self-related mental imagery drives the observed improvement in attitudes toward the advertisement. Our findings suggest direct implications for advertising design.     

Price fairness,satisfaction, and trust as antecedents of purchase intentions towards organic food

Health and environmental issues are increasingly important in consumers' decision‐making process. Accordingly, demand for organic food is rapidly growing. In this context, the objective of this study is to analyze the relationship between price fairness, satisfaction, trust, and purchase intentions towards organic food. With this aim, empirical data were collected with self‐administrated questionnaires from a convenience sample of consumers from Sakarya, Turkey. Proposed hypotheses were tested with structural equations modeling. The results indicated positive relationships between price fairness, satisfaction, trust, and purchase intentions. At the end of this study, theoretical contributions, managerial implications, limitations, and suggestions for future research are discussed.     

Subjective Well-Being in an Era of Relentless Growth: The Case of Turkey Between 2004 and 2014

This paper analyses the subjective well-being levels in Turkey between 2004 and 2014 by relying on Turkish Statistical Institute’s Life Satisfaction Surveys. This is the first study ever suggesting an alternative well-being approach for Turkish population based on subjective measures. Inspired from the Bhutan’s Gross National Happiness and Cummins et al.’s (2003) Australian Unity Well-Being Index approaches, we constructed several subjective well-being indexes for the first time in Turkey. The main findings of this study are as follows: (1) Despite GDP per capita (in current $) doubles between 2004 and 2014 period, constructed indexes show slight increments or stagnate around some level. (2) We found a slight support for Frey and Stutzer’s (2002a) argument that GDP per capita is insensible after some threshold. (3) National well-being indicators are found to be more volatile than individual well-being indicators, which hints that individuals may be using their informal social networks as a shelter from the economic and politic fluctuations in the country. (4) Much of the volatility in subjective well-being indexes are caused by psychological well-being indicators. Previous results indicate that as basic requirements of a society are met after some level of per capita income, non-materialistic aspirations- like happiness, freedom or justice-started to surpass materialistic aspirations. Same is true for Turkey- this led us to conclude that the reductionist approach of delegating the solution of social and ecological problems to economic growth process may lie beneath this dismal outcome in Turkey in the last decade. Thus, we recommend policy-makers to upkeep with the reform process which would make economic and political system more transparent and competitive, which in turn, help to ameliorate the channels through which individuals fulfil their aspirations.     

Dysfunctional Attitudes as a Mediator in the Association Between Problematic Internet Use and Depression,Anxiety, and Stress

Journal of Rational-Emotive & Cognitive-Behavior Therapy - The aim of this study was to describe the mediating role of dysfunctional attitudes in the association between problematic internet...     

Examining Irrational Happiness Beliefs within an Adaptation-Continuum Model of Personality and Coping

Journal of Rational-Emotive & Cognitive-Behavior Therapy - The integration of dispositional characteristics of personality and coping as part of an adaptation-continuum model of personality and...     

Count-based decision-making in mice: numerosity vs. stimulus control

Animal Cognition - Numerical and temporal control of behavior is ubiquitous across many species of animals. Recent studies showed that in the presence of reliable discriminative stimuli, mice...     

Anaphoric Pronouns and the Computation of Prominence Profiles

Journal of Psycholinguistic Research - Previous research has investigated anaphoric resolution at the anaphor. Using a self-paced reading study we show that prominence profiles, i.e. the ranking of...