When multiple identities compete: The role of centrality in self‐brand connections

The current research provides a framework for understanding how centrality impacts people's choice of brands and related brand connectedness. Motivated by the need to validate their self‐image, individuals use brands to express and confirm their identities. The authors hypothesize that greater centrality of the identity to the self strengthens the connectedness an individual has for brands with value‐expressive properties. Three studies using experimental designs examined whether people whose identity is central to their self‐conception leads to stronger self‐brand connectedness than peripheral identities. In study 1, the results showed that people whose shopping identity was central (versus peripheral) to their self‐concept led to stronger self‐brand connections. Study 2 replicated the findings of study 1 employing brand symbolism as a moderator. Brands high in symbolic properties led to stronger brand connections for an individual's central identities compared with their peripheral identities. Study 3 replicated the influence of centrality on brand choice and self‐brand connections by generalizing this effect to reference group identities. Collectively, the studies provide evidence that individuals integrate brand associations into their self‐concept on the basis of both the centrality of the identity and the level of symbolism the brands holds for an identity. Copyright © 2013 John Wiley & Sons, Ltd.     

Attainment of an exceptionally high strength in low-carbon steel along with modest ductility through a novel heat treatment route

ABSTRACT

Over the last few decades, the use of steel (the most significant structural engineering material) is facing a significant challenge due to its replacement by other materials (such as composites) possessing higher strength-to-weight ratio/specific strength. This necessitates further enhancement in the strength of steel. In particular, low-carbon steel, in the annealed condition, suffers from inherent problems of poor strength and discontinuous yielding. In this research work a novel heat treatment route of incomplete austenitisation-based cyclic ice-brine quenching has been adopted on low-carbon steel (AISI 1010 steel containing 0.1 wt.% C) without considering any costly alloying or thermo-mechanical treatment. Accordingly, exceptionally high strength (UTS?=?1.7?GPa) and specific strength (226?MPa?g^?1cm³) are achieved after three cycles along with a modest ductility (% Elongation?=?9). This is the highest strength reported so far for low-carbon steel containing 0.1 wt.% C. Yield point phenomenon is also eliminated. This is attributed to a novel microstructure consisting of highly sub-structured fine plate martensite crystals containing internal twin and dislocation tangles along with dispersion of nano-sized cementite particles and clusters of cementite particles.     

The Effects of Personal Agency on Regret

In this paper, we examine the role of personal agency as a key antecedent of regret that individuals experience when the outcome of their decision is unfavorable. In contrast to previous research that documents its exacerbating role, we find that personal agency mitigates regret under certain circumstances. A series of experimental studies show that personal responsibility for the decision may attenuate subjective perceptions of the extent of failure and mitigate regret. However, when the superior outcome of the foregone option is known and the failure of the chosen option is irreversible, personal agency may amplify regret. We also find that subjective failure perceptions mediate the relationship between personal agency and regret levels. Copyright © 2012 John Wiley & Sons, Ltd.     

Karl Popper,Psychology and Philosophy

This paper intends to re-emphasize the relationship among Psychology, Popper and his Philosophy. Popper, who is often considered as one of the most important philosophers of science, had associations with the discipline of psychology in his early years. Popper was associated with Würzburg school of psychology, especially the psychologies of Külpe, Selz and Bühler. However, there was a change in Popper’s interest from the psychology of discovery to an objectivist epistemology—that is, to the logic of discovery, which he himself acknowledged (1976, p. 55). Popper, not only turned away from psychology, as early as 1930 or thereabouts, he later became one of the most outspoken opponents of a psychological approach to science. This antipathy has worked both ways! Very few psychologists study and discuss Popper. His place in the history of psychology, certainly remains inadequate. But why should psychologists ignore Popper? Instead of turning away from Popper, Psychologists’ efforts should be directed towards bringing into focus Popper, his works and association with psychology. This paper argues and tries to discuss the relationships among Popper, his training in psychology and his philosophy.     

Changes in achievement goals and competence perceptions across the college semester

We investigated the relationship between changes in perceptions of competence and changes in achievement goals across a college semester for students enrolled in an introductory psychology course. Two types of competence perceptions were examined: self-efficacy for learning and normative perceived ability. Changes in normative perceived ability were predicted to relate to changes in performance goals, but not mastery goals. Because mastery goals rely on self-referent standards to evaluate ability, we predicted changes in self-efficacy for learning would relate to changes in mastery goals. We also expected changes in self-efficacy for learning to relate to changes in performance goals because learning can lead to the demonstration of superior competence. The predictions were supported for mastery and performance-approach goals, but not for performance-avoidance goals. Very little change in performance-avoidance goals was observed. Scores on the first course exam also predicted change in performance-approach goals, with this effect partially mediated by competence perceptions.     

Structural stability of W2B5 under high pressure

High-pressure structural stability studies have been carried out on tungsten boride W₂B₅ up to maximum pressure of 36 GPa using a Mao-Bell diamond-anvil cell at beamline BR-12 of the ELETTRA synchrotron facility (λ = 0.68881 Å). The hexagonal phase (S.G:P6₃/mmc) of W₂B₅ is stable up to the maximum pressure studied. The bulk modulus is estimated to be ~347 GPa using the Birch–Murnaghan equation of state. The variation of lattice parameters and bond lengths B–B and W–B have been studied and the c-axis is seen to be marginally more compressible than the a-axis.     

Permissible killing and the irrelevance of being human

This is a review essay of Jeff McMahan's recent book The Ethics of Killing: Problems at the Margins of Life (OUP: 2002). In the first part, I lay out the central features of McMahan's account of the wrongness of killing and its implications for when it is permissible to kill. In the second part of the essay, I argue that we ought not to accept McMahan's rejection of species membership as having any bearing on whether it is permissible to kill a particular individual, as there are ways of understanding its relevance that are more plausible than McMahan allows. A review essay of Jeff McMahan. The Ethics of Killing: Problems at the Margins of Life (Oxford: Oxford University Press, 2002).     

The India Experience

This article featuring India constitutes one of five articles in a collection of essays on local capacity-building in research ethics by graduates from the University of Toronto’s Joint Centre for Bioethics MHSc in Bioethics, International Stream program funded by the Fogarty International Center for Advanced Study in the Health Sciences. Research ethics is a growing area of work and interest in India. Ethics review remains the weakest component in the mechanism of good clinical practice, and there is a severe dearth of professionals trained in ethics who can provide leadership. Although the Indian Good Clinical Practice Guidelines, the Indian Medical Council Act, and the Drugs and Cosmetics Act require that the Indian Council of Medical Research’s ethical guidelines be followed as a mandatory requirement for physicians who conduct research, there is a pervasive lack of awareness of basic requirements guiding the ethical conduct of research. There is a great need to strengthen India’s research ethics capacity and regulatory framework for research.