Construal levels and self-control

The authors propose that self-control involves making decisions and behaving in a manner consistent with high-level versus low-level construals of a situation. Activation of high-level construals (which capture global, superordinate, primary features of an event) should lead to greater self-control than activation of low-level construals (which capture local, subordinate, secondary features). In 6 experiments using 3 different techniques, the authors manipulated construal levels and assessed their effects on self-control and underlying psychological processes. High-level construals led to decreased preferences for immediate over delayed outcomes, greater physical endurance, stronger intentions to exert self-control, and less positive evaluations of temptations that undermine self-control. These results support a construal-level analysis of self-control.     

Transcending the "here": the effect of spatial distance on social judgment

Construal level theory proposes that increasing the reported spatial distance of events produces judgments that reflect abstract, schematic representations of the events. Across 4 experiments, the authors examined the impact of spatial distance on construal-dependent social judgments. Participants structured behavior into fewer, broader units (Study 1) and increasingly attributed behavior to enduring dispositions rather than situational constraints (Study 2) when the behavior was spatially distant rather than near. Participants reported that typical events were more likely and atypical events less likely when events were more spatially distant (Study 3). They were also less likely to extrapolate from specific cases that deviated from general trends when making predictions about more spatially distant events (Study 4). Implications for social judgment are discussed.     

The role of vividness of imagery in metaphor generation

Pointing to novel links between mental representation and social communication, we examine the association between vividness of imagery and use of metaphors. In a study on individual differences and three experiments, we demonstrate that vivid imagery is linked to greater use of metaphors and that this relationship is bi-directional. We also show that this relationship is stronger in the context of negative valence. We demonstrate that vivid imagery results in greater generation of metaphors (in particular, for negative concepts). In examining the reverse direction of influence, we show that in the negative (rather than positive) context, use of metaphors results in greater perceptions of vividness. We suggest that vividness can be signified and produced by using metaphors that play an important role in meaning making and communication.     

Priming of spatial distance enhances children's creative performance

According to construal level theory, psychological distance promotes more abstract thought. Theories of creativity, in turn, suggest that abstract thought promotes creativity. Based on these lines of theorizing, we predicted that spatial distancing would enhance creative performance in elementary school children. To test this prediction, we primed spatial distance by presenting 6- to 9-year-olds with pictures of increasingly distal objects (from their own desk to the galaxy) or increasingly proximal objects (from the galaxy to their own desk) and then assessed the fluency and originality of their ideas in a creativity test. We found, consistent with the hypothesis, that after priming of spatial distance, compared with priming of spatial proximity, children were more creative, as reflected in higher scores of both fluency and originality. This result was not qualified by children's age or gender.     

High Level of Construal and Psychological Distance Reduce Melioration

We examined how level of construal and psychological distance affected performance in a task in which value of alternatives depended on frequency of choice. Melioration, a sub‐optimal choice strategy that fails to take into account such value changes, has been found to be prevalent and difficult to change. Participants repeatedly chose between two buttons to earn as many coins as possible. Button A earned N coins, button B earned N + 3 coins, and N was the number of A presses in the last five trials. In this situation, B has a higher immediate payoff, but because choosing A increases the return from both buttons for the next five trials, maximizing A choices is the optimal strategy. We predicted that because a global perspective is needed to appreciate the dependency of value on frequency of choice, frequency of choosing the globally maximizing alternative (A) would increase when participants apply a higher level of construal and assume a more psychologically distal perspective. Study 1 manipulated construal level through segmenting the sequence of trials into segments of different size, with bigger segments representing higher level of construal. In Study 2, participants played a practice game, and we manipulated the probability of playing the actual game. Both a higher level of construal and a lower probability of playing the actual game (higher distance) increased the number of A choices. These results suggest that a broad perspective that is induced by high level of construal or by psychological distancing may reduce sub‐optimal, meliorating choice. Copyright © 2014 John Wiley & Sons, Ltd.     

Judging near and distant virtue and vice

We propose that people judge immoral acts as more offensive and moral acts as more virtuous when the acts are psychologically distant than near. This is because people construe more distant situations in terms of moral principles, rather than attenuating situation-specific considerations. Results of four studies support these predictions. Study 1 shows that more temporally distant transgressions (e.g., eating one’s dead dog) are construed in terms of moral principles rather than contextual information. Studies 2 and 3 further show that morally offensive actions are judged more severely when imagined from a more distant temporal (Study 2) or social (Study 3) perspective. Finally, Study 4 shows that moral acts (e.g., adopting a disabled child) are judged more positively from temporal distance. The findings suggest that people more readily apply their moral principles to distant rather than proximal behaviors.     

Right hemisphere sensitivity to novel metaphoric relations: application of the signal detection theory

The present study used the signal detection theory to test the hypothesis that the right hemisphere (RH) is more sensitive than the left hemisphere (LH) to the distant semantic relations in novel metaphoric expressions. In two divided visual field experiments, sensitivity (d') and criterion (beta) were calculated for responses to different types of word pairs. In the first experiment, subjects were presented with unfamiliar two-word novel metaphoric expressions ("signal") and unrelated word-pairs ("noise"). In the second experiment, literal expressions ("signal") and unrelated word pairs ("noise") were presented. In line with the Coarse Semantic Coding Theory [Beeman, M. (1998). Coarse semantic coding and discourse comprehension. In: M. Beeman & C. Chiarello (Eds.). Right hemisphere language comprehension: Perspectives from cognitive neuroscience. Mahwah, NJ: Erlbaum, pp. 255-284.] as well as with the Graded Salience Hypothesis [Giora, R. (2003). On our mind: Salience, context and figurative language. New York: Oxford University Press.], the findings suggest that the RH is more sensitive than the LH to unfamiliar metaphoric relations. Furthermore, this RH advantage in processing distant semantic relations did not extend to familiar semantic relations.