Habit formation and multiple means to goal attainment: repeated retrieval of target means causes inhibited access to competitors

Three studies examined the cognitive processes underlying the formation of goal-directed habits in a multiple means context. Repeated retrieval of target means upon goal activation was expected to result in inhibition of competing means for the same goal. In all studies, participants studied goal-means combinations and subsequently practiced the retrieval of certain means to attain the goals in a retrieval paradigm. Study 1 tested accessibility of the different means in a goal-means verification task and showed that competing means were not inhibited after a single retrieval but only upon repeated retrieval (three or nine times). Studies 2 and 3 extended these findings in a means-recognition task and demonstrated that inhibition occurred in the absence of explicit intent or instructions to suppress the competitors. These inhibitory effects of competing means are discussed against the background of current social cognition research on the processes underlying goal-means networks and the formation of habits.     

The silence of the library: environment,situational norm,and social behavior

On the basis of the idea that situational norms are mentally represented as associations between environments and normative behavior, it was proposed that an environment can automatically direct normative behavior. More specifically, when situational norms are well-established (e.g., when entering the library, one should be silent), an environment is capable of automatically activating mental representations of normative behavior and the behavior itself. In these experiments, participants were exposed to pictures of environments, and effects on accessibility of representations of normative behavior and on actual behavior were assessed. Results indicated that representations of behavior and actual behavior itself are activated automatically when (a) goals to visit the environment are active and (b) strong associations between environment and normative behavior are established.     

On wildebeests and humans: the preferential detection of negative stimuli

On the basis of a functional perspective, we hypothesized that negative stimuli are detected faster than positive stimuli. In Experiment 1, participants were subliminally presented with positive and negative words or with no words at all. After each presentation, participants were asked whether they had seen a word. They detected negative words more accurately than positive words. In Experiment 2, participants were subliminally presented with negative or positive words. After each presentation, they were asked whether the presented word was positive or negative. Negative words were correctly categorized more often than positive words. Experiment 3 showed that although participants correctly categorized negative words more often than positive words, they could not guess the meaning of the words better than would be expected by chance. The results are discussed against the background of recent findings on basic affective processes.     

Smells like clean spirit. Nonconscious effects of scent on cognition and behavior

Three studies explored whether odor can influence people's cognition and behavior without their being consciously aware of the influence. In two studies, we tested and confirmed that when participants were unobtrusively exposed to citrus-scented all-purpose cleaner, the mental accessibility of the behavior concept of cleaning was enhanced, as was indicated by faster identification of cleaning-related words in a lexical decision task and higher frequency of listing cleaning-related activities when describing expected behavior during the day. Finally, a third study established that the mere exposure to the scent of all-purpose cleaner caused participants to keep their direct environment more clean during an eating task. Awareness checks showed that participants were unaware of this influence. The present studies reveal the nonconscious influence that olfactory cues can have on thinking and doing.     

Habits as knowledge structures: automaticity in goal-directed behavior

This study tested the idea of habits as a form of goal-directed automatic behavior. Expanding on the idea that habits are mentally represented as associations between goals and actions, it was proposed that goals are capable of activating the habitual action. More specific, when habits are established (e.g., frequent cycling to the university), the very activation of the goal to act (e.g., having to attend lectures at the university) automatically evokes the habitual response (e.g., bicycle). Indeed, it was tested and confirmed that, when behavior is habitual, behavioral responses are activated automatically. In addition, the results of 3 experiments indicated that (a) the automaticity in habits is conditional on the presence of an active goal (cf. goal-dependent automaticity; J. A. Bargh, 1989), supporting the idea that habits are mentally represented as goal-action links, and (b) the formation of implementation intentions (i.e., the creation of a strong mental link between a goal and action) may simulate goal-directed automaticity in habits.     

A new perspective on human reward research: How consciously and unconsciously perceived reward information influences performance

The question of how human performance can be improved through rewards is a recurrent topic of interest in psychology and neuroscience. Traditional, cognitive approaches to this topic have focused solely on consciously communicated rewards. Recently, a largely neuroscience-inspired perspective has emerged to examine the potential role of conscious awareness of reward information in effective reward pursuit. The present article reviews research employing a newly developed monetary-reward-priming paradigm that allows for a systematic investigation of this perspective. We analyze this research to identify similarities and differences in how consciously and unconsciously perceived rewards impact three distinct aspects relevant to performance: decision making, task preparation, and task execution. We further discuss whether conscious awareness, in modulating the effects of reward information, plays a role similar to its role in modulating the effects of other affective information. Implications of these insights for understanding the role of consciousness in modulating goal-directed behavior more generally are discussed.     

Psychologists’ Evaluation of Bariatric Surgery Candidates Influenced by Patients’ Attachment Representations and Symptoms of Depression and Anxiety

This study examines whether patients self-reported attachment representations and levels of depression and anxiety influenced psychologists’ evaluations of morbidly obese patients applying for bariatric surgery. A sample of 250 patients (mean age 44, 84 % female) who were referred for bariatric surgery completed questionnaires to measure adult attachment and levels of depression and anxiety. Psychologists rated patients’ suitability for bariatric surgery using the Cleveland Clinic Behavioural Rating System (CCBRS), unaware of the results of the completed questionnaires. Attachment anxiety (OR = 2.50, p = .01) and attachment avoidance (OR = 3.13, p = .001) were found to be associated with less positive evaluations on the CCBRS by the psychologists, and symptoms of depression and anxiety mediated this association. This study strongly supports the notion that patients’ attachment representations influence a psychologist’s evaluation in an indirect way by influencing the symptoms of depression and anxiety patients report during an assessment interview. The clinical implications of these findings are discussed.     

All for one or some for all? Evaluating informative hypotheses using multiple <Emphasis Type="Italic">N</Emphasis> = 1 studies

Analyses are mostly executed at the population level, whereas in many applications the interest is on the individual level instead of the population level. In this paper, multiple N =?1 experiments are considered, where participants perform multiple trials with a dichotomous outcome in various conditions. Expectations with respect to the performance of participants can be translated into so-called informative hypotheses. These hypotheses can be evaluated for each participant separately using Bayes factors. A Bayes factor expresses the relative evidence for two hypotheses based on the data of one individual. This paper proposes to “average” these individual Bayes factors in the gP-BF, the average relative evidence. The gP-BF can be used to determine whether one hypothesis is preferred over another for all individuals under investigation. This measure provides insight into whether the relative preference of a hypothesis from a pre-defined set is homogeneous over individuals. Two additional measures are proposed to support the interpretation of the gP-BF: the evidence rate (ER), the proportion of individual Bayes factors that support the same hypothesis as the gP-BF, and the stability rate (SR), the proportion of individual Bayes factors that express a stronger support than the gP-BF. These three statistics can be used to determine the relative support in the data for the informative hypotheses entertained. Software is available that can be used to execute the approach proposed in this paper and to determine the sensitivity of the outcomes with respect to the number of participants and within condition replications.     

When competition merges people's behavior: Interdependency activates shared action representations

Previous research suggests that friendly, cooperative situations cause one to integrate a co-actor's actions into one's own action system. Departing from an interdependency perspective, we predict the activation of shared action representations even in hostile, competitive situations as a result of attending to the intentions of the co-actor. To test this, in Experiment 1 we manipulated the interdependency between actor and co-actor in a joint Simon task and observed a stronger activation of shared action representations in a cooperative as well as competitive context compared to an independent context. Experiment 2 replicated the competitive context effect on activation of shared action representations and provided additional evidence for the mediating role of attending to others’ intentions by taking into account the individual tendency to attend to others’ intentions. Together, our findings suggest that interdependency merges people's behavior even in competitive contexts, which we argue encourage actors to attend to others’ intentions.