Consumer ethnocentrism,cultural sensitivity,and intention to purchase local products—evidence from Vietnam

• This study empirically investigates the impacts of consumer ethnocentrism and cultural sensitivity on both imported product judgment and intention to purchase local products in the context of a developing country—Vietnam. Structural equation modeling was used to test these impacts, utilizing a sample of 549 consumers. The results show that consumer ethnocentrism is negatively related to imported product judgment and positively related to intention to purchase local products. In addition, cultural sensitivity has a positive relationship with imported product judgment but not with consumer ethnocentrism. The results also indicate that the impacts of consumer ethnocentrism on imported product judgment and on intention to purchase local products are not different in terms of product categories, gender, income, and education levels. However, differences exist between younger and older consumers.

Copyright © 2008 John Wiley & Sons, Ltd.     

Distance underestimation in virtual space is sensitive to gender but not activity-passivity or mode of interaction.

Four groups of undergraduates (half of each gender) experienced a movement along a corridor containing three distinctive objects, in a virtual environment (VE) with wide-screen projection. One group simulated walking along the virtual corridor using a proprietary step-exercise device. A second group moved along the corridor in conventional flying mode, depressing a keyboard key to initiate continuous forward motion. Two further groups observed the walking and flying participants, by viewing their progress on the screen. Participants then had to walk along a real equivalent but empty corridor, and indicate the positions of the three objects. All groups underestimated distances in the real corridor, the greatest underestimates occurring for the middle distance object. Males' underestimations were significantly lower than females' at all distances. However, there was no difference between the active participants and passive observers, nor between walking and flying conditions.     

Karol Wojtyla and Emmanuel Levinas on the Embodied Self: the Forming of the Other as Moral Self-disclosure

The 'other' has taken on an increased theological significance for the Church in the advent of post-modern reflection, resulting in a myriad of possibilities for those who would reflect on the significance of the other in relation to the 'self', largely in connection with various theories of embodiment. Following Karol Wojtyla's (John Paul II) emphasis on the given-ness of the body I wish to illustrate a way in which the other might be understood theologically, informed by the insights of the continental philosophical tradition, specifically Emmanuel Levinas' phenomenological outline of the other as a key locus of ethical reflection. Bringing Levinas' continental philosophy into dialogue with Wojtyla's philosophical theology, it will be argued that the other must be re-approached in terms of their subjective self-disclosure, centring upon the en-fleshed and bodily form of the human person, who confronts us as a reflection of both that which is most other to ourselves (the divine) and paradoxically that which most resembles ourselves (the human). The other is always an en-fleshed subject and in their action, their subjective identity is disclosed on the relational level.     

Wittgenstein and Basic Moral Certainty

In On Certainty, Wittgenstein’s reflections bring into view the phenomenon of basic certainty. He explores this phenomenon mostly in relation to our certainty with regard to empirical states of affairs. Drawing on these seminal observations and reflections, I extend the inquiry into what I call “basic moral certainty”, arguing that the latter plays the same kind of foundational role in our moral practices and judgements as basic empirical certainty does in our epistemic practices and judgements. I illustrate the nature and significance of basic moral certainty via critical examination of contemporary philosophical “explanations” of the wrongness of killing. These pseudo explanations, as I show them to be, will be seen to founder in a similar manner to Moore’s “Proof” of an external world, that is, in a manner that discloses the phenomenon of basic (moral) certainty.     

Stereospatial masking and aftereffect with normal and transformed random-dot patterns

Masking and aftereffect in the perception of binocular depth were studied using random-dot sterograms as adaptation and target stimuli. Detection of the target was impaired by prior adaptation only when the two stimuli differed in disparity by less than 2 minarc. The masking function was unaffected by uniocular enlargement and blurring within the adaptation stimulus, but masking was no longer selective to disparity when the elements seen by the two eyes were reversed in brightness. The stereoscopic depth aftereffect was also insensitive to uniocular enlargement and blurring, and could not be generated when there was brightness complementation within the adaptation stimulus. Both the masking and aftereffect data are interpreted as evidence that stereospatial detectors in human vision are insensitive to transforms that maintain luminance-spatial correlations in binocular input.     

The ethics of enforced medical treatment: the balance model

ABSTRACT When is it right to enforce medical treatment on a patient who is refusing that treatment? English law recognises two ethical principles as of paramount importance: the autonomy of the patient; and the consequences of not treating compared with treating. The law, by and large, operates these principles in succession. Thus, in the case of a patient refusing treatment, the law asks first, is the patient competent? Only if the answer is no, are the consequences considered. We criticise the position taken by English law and argue, first, that competence is a graded and not a binary concept, and secondly, that the two ethical principles should be applied not sequentially but at the same time. These two ideas form what we have called the balance model. This model could be used for an empirical study of individuals’ ethical beliefs, and in particular to test the hypothesis that the ethical beliefs of most individuals conform to the balance model rather than to the position taken by English law.     

Non-Informative Effects of Stimuli Functioning as Cues

The category of a first stimulus (S₁) serving as a cue may allow a subject to predict the category of a second stimulus (S₂). However, a cue may have effects on RT to S₂ that are independent of those derived from its intended role as a predictor. These non-informative effects of a cue may add to or subtract from the benefits associated with its predictive function. Two experiments demonstrate that when S₁ is in the same category as S₂ (as is frequently the case for valid cues in cueing experiments) but provides no information about S₂, RT is slower than when S₁ is in a different category from S₂. It is suggested that this category relation effect arises because inhibition of a response to S₁ is still present when S₂ arrives and that, in some cueing experiments, it may subtract from the RT benefits derived from the cue as a predictor of S₂. Also, RT to a visual but not to an auditory S₂ was faster after an auditory S₁ than after a visual S₁. It is argued that this modality combination effect is consistent with the view that auditory signals are more alerting than visual ones and that this is another factor to be taken into account in the design of cueing and other experiments.     

Dual coding under conditions of second stimulus modality uncertainty in successive matching tasks

Subjects matched successively presented stimuli within and across modalities. In conditions in which they were informed of the modalities of the two stimuli, no differences in matching performance were obtained between the four types of match (visual-visual, auditory-auditory, visual-auditory, and auditory-visual). Thus, there appeared to be no difference between the modalities in ability to perceive or retain the particular stimuli used. In conditions in which subjects were informed of the modality of the first stimulus but only of the modality in which the second stimulus would appear on 80% of trials, there was again no significant difference between auditory-auditory and visual-visual matching. However, auditory-visual matching was much faster than visual-auditory matching when the second stimulus appeared in the unexpected modality. The results suggest that subjects prepare for both possible types of match when uncertain of the second stimulus modality and that the cross-modal asymmetry reflects the additional attentional load that this incurs.     

A device for concurrent bilateral measurement of outer eyelid closures in the rabbit

This paper describes a transducer that allows for the concurrent recording of outer eyelid closure on both the left and the right eyes of a rabbit. The device makes use of voltage induced across a current-carrying conductor when the conductor is exposed to a magnetic field perpendicular to its axis (the Hall effect). The transducer is relatively compact, inexpensive, and allows the animal to be loosely restrained.