Brands as intentional agents: Our response to commentaries

We are grateful for the stimulating and hospitable welcome to us as guests in consumer psychology. As sojourners, we share a keen interest, but know that we come to visit without knowing the territory intimately. Granted, Chris Malone is an experienced, senior marketing practitioner who now owns a research-based consulting firm with a particular interest and specialization in this area. In addition, Nicolas Kervyn, trained as an experimental social psychologist, has worked and consulted in marketing. Susan Fiske, trained as an experimental social psychologist, had kibitzed in consumer psychology since she first served on the JCP board as an assistant professor. However, none of us has imperialist ambitions in consumer psychology. We are happy nonetheless to offer our framework as what seems to us a potentially useful complement to prior and ongoing related work. These exceptionally thoughtful commentaries broaden and inform our framework (Kervyn, Fiske, & Malone, 2012--this issue). In return, we offer some responses regarding our own view of the Brands as Intentional Agents Framework (BIAF), its parent, the Stereotype Content Model (SCM), and relationships with the commentators’ own contributions.     

Intrinsic and extrinsic school motivation as a function of age: the mediating role of autonomy support

The main purpose of the present research was to investigate school intrinsic and extrinsic motivation, and amotivation as a function of age in a sample of 1,600 elementary and high school students aged 9–17 years. First, results revealed a systematic decrease in intrinsic motivation and self-determined extrinsic motivation from age 9 to 12 years, a slow stabilization until 15 years old, followed by an increase after that point. Second, non self-determined extrinsic motivation showed a decrease up to 12 years old and a slow stabilization after that point. Finally, amotivation was relatively low and stable from age 9 to 17 years. Of importance is that the present results also revealed that teacher autonomy support mediated the age-school motivation relationships. The present results underscore the importance of a better understanding of the mechanisms through which lower intrinsic motivation and self-determined extrinsic motivation in older students take place, eventually leading to appropriate interventions and optimal motivation in students of all ages.     

Positive emotional context eliminates the framing effect in decision-making

Dual-process theories have suggested that emotion plays a key role in the framing effect in decision-making. However, little is known about the potential impact of a specific positive or negative emotional context on this bias. We investigated this question with adult participants using an emotional priming paradigm. First, participants were presented with positive or negative affective pictures (i.e., pleasant vs. unpleasant photographs). Afterward, participants had to perform a financial decision-making task that was unrelated to the pictures previously presented. The results revealed that the presentation framed in terms of gain or loss no longer affected subjects' decision-making following specific exposure to emotionally pleasant pictures. Interestingly, a positive emotional context did not globally influence risk-taking behavior but specifically decreased the risk propensity in the loss frame. This finding confirmed that a positive emotional context can reduce loss aversion, and it strongly reinforced the dual-process view that the framing effect stems from an affective heuristic belonging to intuitive System 1. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Influences on Sexual Partnering Among African American Adolescents With Concurrent Sexual Relationships

Adolescents often engage in concurrent sexual partnerships as part of a developmental process of gaining experience with sexuality. The authors qualitatively examined patterns of concurrency and variation in normative and motivational influences on this pattern of sexual partnering among African American adolescents (31 males; 20 females), ages 15 to 17 years. Using content analysis, gender and contextual differences in social norms and motivations for concurrency were explored. Findings describe the normative influences on adolescent males and females with regard to sexual concurrency and the transfer of these norms from one generation to the next.     

Validating an interlingual metanorm for emotional analysis of texts

In this article, we present a set of 12 norms that characterize emotional terms in French, English, German, Spanish, Italian, and Finnish. The high correlation between the norm values in the two emotional dimensions of valence and arousal suggests an interlingual homogeneity of emotional representations and allows a significant metanorm??EMONORM??to be established with 6,383 terms characterized in valence and 4,345 terms characterized in arousal. This metanorm is a resource for creating experimental materials in studies on language and emotions. Furthermore, we perform three tests using EMONORM, with the objectives of (1) identifying basic emotions from their valence and arousal values, (2) determining the orientation of texts referring to positive and negative emotions, and (3) evaluating the intensity of emotions expressed in texts. The results are highly similar to those for human judgments. Finally, we present EMOVAL/SEMOTEX, a Web application for static and dynamic valence and arousal emotional analysis of texts using EMONORM (http://www.semotex.fr).     

Use of the estimated intraclass correlation for correcting differences in effect size by level

In a meta-analysis of intervention or group comparison studies, researchers often encounter the circumstance in which the standardized mean differences (d-effect sizes) are computed at multiple levels (e.g., individual vs. cluster). Cluster-level d-effect sizes may be inflated and, thus, may need to be corrected using the intraclass correlation (ICC) before being combined with individual-level d-effect sizes. The ICC value, however, is seldom reported in primary studies and, thus, may need to be computed from other sources. This article proposes a method for estimating the ICC value from the reported standard deviations within a particular meta-analysis (i.e., estimated ICC) when an appropriate default ICC value (Hedges, 2009b) is unavailable. A series of simulations provided evidence that the proposed method yields an accurate and precise estimated ICC value, which can then be used for correct estimation of a d-effect size. The effects of other pertinent factors (e.g., number of studies) were also examined, followed by discussion of related limitations and future research in this area.     

The Berlin School of Logical Empiricism and its Legacy

What has become generally known as the Berlin School of Logical Empiricism constitutes a philosophical movement that was erected on foundations laid by Albert Einstein. His revolutionary work in physics had a profound impact on philosophers interested in scientific issues, prominent among them Paul Oppenheim and Hans Reichenbach, the founding fathers of the school, who joined in viewing him as their hero among philosopher–scientists. Overall the membership of this school falls into three groups. The founding generation was linked by the circumstance that both Grelling and Reichenbach were collaborators of Oppenheim; the middle generation by the fact that both Hempel and Helmer were students of Reichenbach’s in Berlin; and the younger generation by the fact that all of its members were students and (at least in their early years) disciples either of Reichenbach’s or of Hempel’s in the USA. Three stages are at issue: an initial phase in Berlin, a transatlantic migration, and a continuation in the U.S.A.—principally in Pittsburgh.     

Fundamental properties of the N2pc as an index of spatial attention: effects of masking.

Masking is an important tool in many paradigms used to study the cognitive architecture. The N2pc is an electrophysiological event-related potential (ERP) that has been used as a tool to study the deployment of visual spatial attention. The aim of this paper was to study the effects of masking on the N2pc. Two stimuli were presented on the screen, one to left and one to right of fixation, and subjects reported the identity of one of them. The targets could be discriminated both by their category (letters vs. digit) and by their colour (pink vs. green). Backward masking was produced by presenting a second pair of bilateral stimuli after the offset of the first pair. The second pair of stimuli consisted of characters of the same colour and category as in the first pair. Forward masking was produced by using the very same stimuli as in the backward masking condition, but by instructing subjects to report the second stimulus. The forward mask trials had longer response times compared to no-mask trials, and backward mask trials had even longer response times, and also a higher error rate. Although the different masking procedures lead to clear behavioural effects, the N2pc was not affected, suggesting that the deployment of visual spatial attention, per se, was not affected by pattern masking. A sustained posterior contralateral negativity (SPCN) following the N2pc was also found (300 ms post-target, and beyond), and the amplitude of the SPCN was strongly modulated by the number of presented stimuli and the duration of the SPCN was positively correlated with RT in the behavioural task. We hypothesize that the SPCN reflects neural activity associated with the passage of information through visual short-term memory.     

Self-reported adjustment of teenagers at soccer training centers: the Soccer Trainee Adjustment Scale

The aim of this study was to develop a questionnaire to measure adjustment of teenagers at soccer training centers, particularly newcomers. The Soccer Trainee Adjustment Scale was adapted from the Institutional Integration Scale and assesses the trainee's adjustment to operating and social activities. The scale was tested on a sample of 136 trainees from four soccer centers. Exploratory analysis indicated that the 13 items formed five factors: peer adjustment, boarding supervisor adjustment, soccer adjustment, scholastic adjustment, and boarding adjustment. These factors had internal consistency reliability ranging from .76 to .94.