Visitor Motivations Across Three Informal Education Institutions: An Application of the Identity-Related Visitor Motivation Model

ABSTRACT

Recent studies suggest that visitors’ situated museum identities may be examined through the motivations expressed during visits to zoos, aquariums, botanical gardens, and other museums. This article examines a tool published by the Association of Zoos and Aquariums (AZA) and J. Falk, Heimlich, and Bronnenkant (2008) for documenting visitors’ motivations at zoos, aquariums, and other informal education settings and compares motivations for visiting across three informal education sites. Surveys were administered to 370 adult visitors to an aquarium, science center, and boat-based eco-tour operator. Findings revealed both different motivations of visitors to these informal education institutions and seasonal changes to those motivations. Moreover, the motivations tool, which was created specifically to document visitor motivations in zoos and aquariums, was able to successfully document visitor motivations in such places as a science center and boat excursion company. It is not clear, however, that it sheds direct light on visitor identity. Modifications to the instrument and underlying taxonomy are suggested and theoretical issues are discussed and used to suggest further areas of research. Findings from the empirical work contribute to discussions of how informal education institutions may use visitor motivations data along with a theory of identity to better understand current audiences and reach new audiences.     

Great Expectations: Perceptual Challenges of Visual Surveillance in Lifeguarding

The presence of lifeguards on beaches and at pools has the potential to prevent many drowning incidents. This article examines the visual components of the lifeguard's job, discussing some of the major challenges they face during surveillance. These include optical challenges (turbidity and turbulence of the water, light refraction, and glare), scene challenges (elevated set size affecting clutter and perceptual ‘blindnesses’), stimulus challenges (searching for multiple targets that are complex, dynamic, ill‐defined, and rare), and attentional challenges, including but not limited to vigilance issues. The differences between basic laboratory research and the lifeguarding task are explored, with recommendations for future study. Copyright © 2015 John Wiley & Sons, Ltd.     

Effects of age,dysphoria, and emotion‐focusing on autobiographical memory specificity in children

Overgeneral autobiographical memory (OGM) is strongly associated with depression in adults and appears to reflect a stable cognitive bias. However, it is not known whether this bias exists in children or what factors contribute to its development. We examined the roles of age, dysphoria, and a new variable, emotion‐focusing (EF), on the production of specific autobiographical memory (AM) in children, using the standard Autobiographical Memory Test (AMT; Williams & Broadbent, 1986 Williams, JMG and Broadbent, K. (1986). Autobiographical memory in suicide attempters. Journal of Abnormal Psychology, 95: 144–149. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]). Results show that older children are more specific than younger children, irrespective of cue valence. Dysphoria was linked to less specific retrieval of positive memories in children. A three‐way interaction between age, valence, and dysphoria was also found, such that older dysphoric children demonstrated a difficulty in retrieving specific negative memories. In addition, emotion‐focusing was associated with specific AM recall, especially to negative cues. Results are discussed with reference to the development of depressogenic biases.     

Cumulative semantic inhibition in picture naming: experimental and computational studies

We report an experiment in which subjects named 120 pictures, consisting of series of five pictures drawn from each of 24 semantic categories (and intermixed with 45 fillers). The number of intervening trials (lag) between successive presentations of members of the same category varied from two to eight. Subjects' naming latencies were slowed by 30 ms for each preceding member of the category. This effect was both cumulative and linear, and unrelated to the lag elapsing since the previous presentation of a category member. These results definitively demonstrate the occurrence of cumulative interference for word retrieval by prior retrieval of other exemplars of the same semantic category-cumulative semantic inhibition. We claim that this inhibition effect could only occur if the spoken word production system possesses three specific properties (competition, priming, and sharing of semantic activation). We provide computational-modelling evidence in support of this claim. We show that no current theory of spoken word production has all of these properties. In their current form, all these theories are falsified by these results. We briefly discuss the obstacles that may be encountered by current models were they modified to account for our findings.     

Information Retrieval in Tip of the Tongue States: New Data and Methodological Advances

Research on Tip of the Tongue (ToT) states has been used to determine whether access to syntactic information precedes access to phonological information. This paper argues that previous studies have used insufficient analyses when investigating the nature of seriality of access. In the first part of this paper, these complex issues are discussed and suitable analyses proposed. In the second part, new experimental data are presented. In Experiment 1, English speakers were asked to give information about mass/count status and initial phoneme of nouns, when in a ToT state. In Experiment 2, German speakers were asked to report grammatical gender and initial phoneme of nouns, when in a ToT state. Evidence that syntactic and phonological information are accessed independently was obtained for both languages. Implications for models of language production and further methodological issues in ToT research are discussed.     

Nonspatial attributes of stimuli can influence spatial limitations of attentional control

A wide variety of psychophysical and neurophysiological research suggests that when stimuli are very close together, they cannot be attended separately. As a consequence, they cannot be represented as individual items with specific feature information associated with them. Here we report evidence that the spatial control of attention can be modulated by nonspatial features of the stimuli (such as color and luminance). Observers shifted attention from item to item within highly dense arrays of stimuli. Performance was extremely poor when all of the items in the array were an identical gray. In contrast, performance improved when items differed in color. This finding indicates that nonspatial features, such as color, can facilitate spatial selection and suggests moreover that features can be reliably associated with particular items even when the items are densely clustered.     

Does incident severity influence surveillance by lifeguards in aquatic scenes?

Do lifeguards monitor events according to the level of danger they pose to the patron? This study examined this question by displaying 40 min of video of natural swimming activity to three lifeguards while an eye‐tracker recorded their eye position. In a separate session, those same lifeguards viewed 100 short video clips of some of the incidents that had been presented earlier and they were asked to provide a severity rating (0–7) for each one. The proportion of time that an event was monitored was calculated, and was not consistently predicted by incident severity, physical salience, or incident duration, but by the number of swimmers in the scene. Although this study had an extremely small number of lifeguards and should be treated as exploratory, it suggests that lifeguards may have trouble monitoring incidents they deem severe when they are presented in the context of a busy aquatic scene.     

Context effects on orthographic learning of regular and irregular words

The self-teaching hypothesis proposes that orthographic learning takes place via phonological decoding in meaningful texts, that is, in context. Context is proposed to be important in learning to read, especially when decoding is only partial. However, little research has directly explored this hypothesis. The current study looked at the effect of context on orthographic learning and examined whether there were different effects for novel words given regular and irregular pronunciations. Two experiments were conducted using regular and irregular novel words, respectively. Second-grade children were asked to learn eight novel words either in stories or in a list of words. The results revealed no significant effect of context for the regular items. However, in an orthographic decision task, there was a facilitatory effect of context on irregular novel word learning. The findings support the view that contextual information is important to orthographic learning, but only when the words to be learned contain irregular spelling-sound correspondences.     

Gender, alcohol consumption, and parental monitoring

The authors examined the relationships among gender, alcohol consumption, and parental monitoring, including television monitoring. Student volunteers (N = 150; 90% Caucasian, 79% women) participated by reporting retrospective general parental monitoring, television monitoring, and recent drinking behaviors. On the basis of the retrospective reports by the participants, when they were growing up the men received less overall parental monitoring but not less television monitoring than the women. Women's drinking quantity was correlated with parental monitoring, whereas men's drinking frequency was associated with both parental monitoring and television monitoring. Interestingly, men's binge drinking frequency was correlated with television monitoring but not with overall parental monitoring, whereas women's binge drinking frequency was correlated with overall parental monitoring but not with television monitoring. Implications for preventing alcohol misuse and ideas for future research are discussed.