Semantic priming without awareness: Some methodological considerations and replications

Previous studies of subliminal semantic priming effects are considered. The distinction between subjective and objective detection thresholds proposed by Cheesman and Merikle (1984) is accepted, and it is concluded that no convincing evidence has been adduced to support or deny the existence of semantic priming effects at or below objective threshold. New criteria for the assessment of objective thresholds are proposed, and four experiments are reported in each of which pattern-masked primes were presented 10% below objective threshold. The first three experiments presented primes, mask, and targets binocularly; the fourth used dichoptic presentation. Data were analysed using both conventional F ratios and the quasi F ratio advocated by Clark (1973). Results showed that significant subliminal semantic priming effects occurred in each experiment when conventional F ratios were used, and significant effects occurred in all but the first experiment when quasi F was used. Binocular and dichoptic presentation of stimuli gave semantic priming effects whose magnitudes did not differ significantly. It is concluded that semantic priming effects can be obtained below objective detection threshold. It is also concluded that replication with different participants and different stimuli is preferable to the use of quasi F ratios in investigations where verbal stimuli are used.     

Interpersonal needs and functional area of management

This study examines a sample of first-semester MBA students to determine the relationship between their interpersonal needs and their preferences for a functional area of management. The students were categorized according to their preference for one of the following eight functional areas: accounting, systems analysis, finance, small business management, engineering, marketing, manufacturing management, and personnel management. Interpersonal needs were measured by the Fundamental Interpersonal Relations Orientation (FIRO-B) instrument developed by W. C. Schutz. Significant differences in interpersonal needs were found among students preferring different functional specialities. Implications of the results are discussed in terms of occupational choice processes.     

Bisecting the Ponzo illusion.

A modification of the Ponzo illusion, in which the judged lines are centered in different sized obliques, was presented to matched normal and mentally retarded males (ns = 8) under conditions of equal and unequal retinal sizes. Magnitude of illusion was affected by IQ (WISC) and by physical proximity rather than retinal contour. The results seem to imply a central rather than peripheral explanation for the illusion.