Integrating Terror Management Theory into Fear Appeal Research

Fear appeal communications have sustained the interest of researchers for over a half century. The dominant paradigm guiding fear appeal research asserts that differences in level of fear lead to differences in the persuasiveness of a message. Research grounded in the level of fear perspective has produced equivocal results, failed to explain why fear appeals sometimes backfire, and has not provided an a priori explanation for who may reject fear appeal messages. By emphasizing differences between individuals’ responses to the fear of death versus the fear of physically or socially undesirable consequences, terror management theory (TMT) offers a complementary theoretical perspective that may overcome the shortcomings of extant fear appeal research. This article reviews extant theoretical approaches to fear appeal research and summarizes the central tenets of TMT. A comparison of extant theories to TMT suggests that incorporating TMT into future fear appeal research may improve both the explanatory and predictive power of fear appeal theories.     

Early pathways to bullying: A prospective longitudinal study examining the influences of theory of mind and social preference on bullying behaviour during the first 3 years of school

Research has focused on the role of theory of mind (ToM) for positive social behaviour, while the association between ToM and negative social behaviours is less well understood. This longitudinal study compares two mediation models examining the role of ToM and peer-rated social preference at ages 5 and 6 for bullying at age 7. Participants were 114 children (58 boys, M_age = 67 months) at entry to primary school (T1). At Time 2 (T2), 106 children and, at Time 3 (T3), 96 children remained. Teacher-rated externalizing problems and children’s language ability were controlled at T1. Poor ToM was found to indirectly predict later bullying via poor social preference, while for boys only, greater earlier ToM directly predicted greater bullying 2 years later. These results suggest that there are different pathways to bullying via ToM and social preference , which has implications for interventions to prevent the development of bullying behaviour.     

Measuring clustering differences among categories in the same list

A method is presented for analysis of clustering differences among categories in the same list. This allows category characteristics to be varied within Ss by using mixed lists, whereas previously only homogeneous lists could be employed.     

Local and Global Sources of Control in Pigeon Delayed Matching-to-sample Performance

The present study employed a behavioural detection approach to investigate the combined effects of sample duration and sample presentation frequency on delayed matching accuracy of pigeons. Experiment 1 showed that when both samples were exposed at each of the two possible durations within a two-alternative, delayed matching session, discriminability was higher to the longer duration sample than to the short-duration sample, as found when sample duration is varied between sessions. Experiment 2's asymmetrical procedure increased bias toward the more frequent of the two samples but had no influence on discriminability. Initial discriminability was higher to samples exposed for longer durations, irrespective of stimulus presentation frequency. The results suggest qualitatively different effects of the two sources of stimulus control under consideration: Sample duration (a local or within-trial manipulation) exerted its effect on discrimination of the stimuli, whereas sample presentation frequence (a global factor) exerted its major effect on response bias. An interpretation of the data in terms of Blough's (1996) analysis of errors in matching tasks suggests that the amount of behaviour under control of the sample stimulus markedly changed with different sample durations. The analysis also showed that the biasing manipulation exerted most of its effect on the portion of behaviour outside of control by the critical stimulus. We argue that theoretical accounts of delayed matching performance need to consider both local and global factors as determinants of matching accuracy.