Effects of Personalized Banner Ads on Visual Attention and Recognition Memory

Internet companies collect a vast amount of data about their users in order to personalize banner ads. However, very little is known about the effects of personalized banners on attention and memory. In the present study, 48 subjects performed search tasks on web pages containing personalized or nonpersonalized banners. Overt attention was measured by an eye‐tracker, and recognition of banner and task‐relevant information was subsequently examined. The entropy of fixations served as a measure for the overall exploration of web pages. Results confirm the hypotheses that personalization enhances recognition for the content of banners while the effect on attention was weaker and partially nonsignificant. In contrast, overall exploration of web pages and recognition of task‐relevant information was not influenced. The temporal course of fixations revealed that visual exploration of banners typically proceeds from the picture to the logo and finally to the slogan. We discuss theoretical and practical implications. Copyright © 2014 John Wiley & Sons, Ltd.     

Emotional enhancement effect of memory: removing the influence of cognitive factors

According to the modulation hypothesis, arousal is the crucial factor in the emotional enhancement of memory (EEM). However, the multifactor theory of the EEM recently proposed that cognitive characteristics of emotional stimuli, e.g., relatedness and distinctiveness, also play an important role. The current study aimed to investigate the individual contribution of arousal to the neural correlates of the EEM by controlling for these additional cognitive factors. We observed the characteristic neuronal correlates of the EEM, in particular enhanced activity in the amygdala and hippocampus, which provides evidence for an arousal-driven EEM in the amygdala as proposed by the modulation hypothesis.     

When the half-full glass is appraised as half empty and memorised as completely empty: mood-congruent true and false recognition in depression is modulated by salience

Since the 1980s a large body of empirical effort has been devoted to mood-congruent memory (MCM) biases in clinical depression. Whereas there is broad, albeit not unequivocal, evidence that depressive patients retain negative-valenced memory items better than neutral material, few studies have investigated false memories in depression. In a pilot study we gathered support for both enhanced true and false memory for emotional material in depression. The present study aimed to extend these preliminary findings. In view of investigations suggesting that arousing and meaningful stimuli have facilitated access to memory, personal salience was considered a moderator for MCM. In the present study 21 depressed and 22 healthy participants were presented six false memory lists dealing with neutral, negative, and positive themes. At recognition, each item had to be appraised for its degree of valence subsequent to an old-new judgement. Pre-categorised and subjective valence did not discriminate groups. However, relative to controls depressed patients showed both more veridical as well as false recognition for items that concurrently elicited higher salience ratings in patients. In contrast, group differences in recognition performance did not significantly affect salience ratings. Results indicate that salience modulates MCM and may account for discrepancies in the literature.     

Action selection by temporally distal goal states

In line with ideomotor theory, numerous response–effect compatibility (REC) studies have revealed evidence that action effects are anticipated prior to action initiation, as indicated by an REC effect: For example, a response is given faster when its effect occurs on the same rather than on the opposite side. So far, REC studies have only investigated immediate effects—that is, effects occurring immediately after the response is given. However, it may be argued that in everyday life many actions cause effects that do not occur immediately. Additionally, because actions can have more than one effect, desired effects occurring in the future may only be arrived at if fundamental effects are achieved first. In the present study, we investigated whether temporally more distal effects are anticipated in order to initiate actions, and how multiple, serially occurring effects are represented. To this end, a spatial REC paradigm was extended in such a way that a first, immediate effect (i.e., immediately following the response; E1) was followed 500 ms later by another visual effect (E2). An REC effect was only observed for the temporally more distal E2, and this result suggests that temporally more distal effects can also be anticipated during action selection.     

Further evidence for the efficacy of a metacognitive group training in schizophrenia

Metacognitive training (MCT) for patients with schizophrenia is a novel psychological group treatment targeting cognitive biases putatively involved in the pathogenesis of schizophrenia (e.g. jumping to conclusions, overconfidence in errors). Its eight modules are available cost-free online in many languages. In the present study, 36 subacute or remitted patients were randomly allocated to either the MCT or a wait-list group who received treatment-as-usual (TAU). Baseline and post assessments were 8 weeks apart and were performed blind to group status. MCT showed significantly greater improvement on the following parameters relative to the TAU group: delusion distress (PSYRATS), memory and social quality of life. In the MCT group, the rate of jumping to conclusions bias was reduced after training. No differences occurred on the PANSS. The present study confirms prior reports that MCT exerts beneficial effects on some cognitive and symptomatic parameters.     

Detection of visual-tactile contingency in the first year after birth

It is well documented that in the first year after birth, infants are able to identify self-performed actions. This ability has been regarded as the basis of conscious self-perception. However, it is not yet known whether infants are also sensitive to aspects of the self when they cannot control the sensory feedback by means of self-performed actions. Therefore, we investigated the contribution of visual–tactile contingency to self-perception in infants. In Experiment 1, 7- and 10-month-olds were presented with two video displays of lifelike baby doll legs. The infant’s left leg was stroked contingently with only one of the video displays. The results showed that 7- and 10-month-olds looked significantly longer at the contingent display than at the non-contingent display. Experiment 2 was conducted to investigate the role of morphological characteristics in contingency detection. Ten-month-olds were presented with video displays of two neutral objects (i.e., oblong wooden blocks of approximately the same size as the doll legs) being stroked in the same way as in Experiment 1. No preference was found for either the contingent or the non-contingent display but our results confirm a significant decrease in looking time to the contingent display compared to Experiment 1. These results indicate that detection of visual–tactile contingency as one important aspect of self-perception is present very early in ontogeny. Furthermore, this ability appears to be limited to the perception of objects that strongly resemble the infant’s body, suggesting an early sensitivity to the morphology of one’s own body.     

Modus Ponens Under the Restrictor View

There is a renewed debate about modus ponens. Strikingly, the recent counterexamples in Cantwell (Theoria, 74, 331–351 2008), Dreier (2009) and MacFarlane and Kolodny (The Journal of Philosophy, 107, 115–143 2010) are generated by restricted readings of the ‘if’-clause. Moreover, it can be argued on general grounds that the restrictor view of conditionals developed in Kratzer (1986) and Lewis (1975) leads to counterexamples to modus ponens (cp. Charlow Synthese, 190, 2291–2323 2013; Khoo Philosophical Studies, 166, 153–64 2013). This paper provides a careful analysis of modus ponens within the framework of the restrictor view. Despite appearances to the contrary, there is a robust sense in which modus ponens is valid, owing to the fact that conditionals do not only allow for restricted readings but have bare interpretations, too.     

Do you understand what I want to tell you? Early sensitivity in bilinguals' iconic gesture perception and production

Previous research has shown differences in monolingual and bilingual communication. We explored whether monolingual and bilingual pre‐schoolers (N = 80) differ in their ability to understand others' iconic gestures (gesture perception) and produce intelligible iconic gestures themselves (gesture production) and how these two abilities are related to differences in parental iconic gesture frequency. In a gesture perception task, the experimenter replaced the last word of every sentence with an iconic gesture. The child was then asked to choose one of four pictures that matched the gesture as well as the sentence. In a gesture production task, children were asked to indicate ‘with their hands’ to a deaf puppet which objects to select. Finally, parental gesture frequency was measured while parents answered three different questions. In the iconic gesture perception task, monolingual and bilingual children did not differ. In contrast, bilinguals produced more intelligible gestures than their monolingual peers. Finally, bilingual children's parents gestured more while they spoke than monolingual children's parents. We suggest that bilinguals' heightened sensitivity to their interaction partner supports their ability to produce intelligible gestures and results in a bilingual advantage in iconic gesture production.     

A longitudinal study of school connectedness and academic outcomes across sixth grade

The current longitudinal study examines the extent to which school connectedness (i.e., students' perceptions of school support and the number of adults with whom they have a positive relationship) is associated with academic outcomes across sixth grade for students from high poverty neighborhoods. Data were collected from 330 sixth-grade students attending two middle schools in a large public school district. Specifically, students completed a survey to assess their perceived connection to the school environment, and academic information regarding students' grades, attendance, and discipline referrals was obtained from school records. Results from latent growth curve modeling showed that, on average, students' perceptions of school support declined significantly across the sixth-grade year. However, students who reported less decline, or growth, in school support across sixth grade had higher academic achievement at the end of the year than students who reported more decline in school support. Sixth-grade boys were at a greater risk for negative outcomes (i.e., lower school support, lower GPAs, and more discipline referrals) across the school year than girls. Results point to the importance of perceived connectedness to school in helping economically disadvantaged students experience a safe and successful transition to middle school.