Effects of appearance-based interventions on sun protection intentions and self-reported behaviors.

Two appearance-based interventions designed to increase sun protection intentions and behaviors were evaluated. Sixty-eight college students in Experiment 1 and 76 beachgoers in Experiment 2 were randomly assigned to receive or not receive a photoaging (premature wrinkling and age spots) information intervention and, separately, to receive or not receive a novel ultraviolet (UV) photo intervention that makes the negative-appearance consequences of UV exposure more salient. Both experiments indicated that the UV photo intervention significantly increased intentions to use sunscreen in the future. A follow-up conducted with the beach sample indicated that UV photo information also produced greater protective behaviors for incidental sun exposure and that the combination of UV photo and photoaging information resulted in substantially lower reported sunbathing.     

GENDER-RELATED PERSONALITY ATTRIBUTES AND REACTION TO SUCCESS/FAILURE: AN EXAMINATION OF MEDIATING VARIABLES

The effects of success and failure on task performance, and attributions about performance, were compared for high and low instrumental college women. For the high instrumental group, success facilitated task performance, whereas failure, had no debilitating effect; for the low instrumental group, success had no effect on subsequent performance, whereas failure interfered with it. High instrumental women attributed their success primarily, to internal factors and their failures to external factors (the "egotistical" attribution profile) whereas low instrumental women revealed the opposite profile. The gender-appropriateness of the task had little effect on performance or attribution. Four potential mediators of these differences were investigated: self-esteem, perceived ability, expectancy of success, and attainment value. High-instrumental women's higher perceived ability and performance expectations accounted for their superior task performance, but none of the four mediators accounted for the relationship of instrumentality to attributions.     

Smoking cessation: social comparison level predicts success for adult smokers.

The affiliation preferences of 151 adult heavy smokers who joined smoking cessation groups were assessed at the 1st group session and were then used to predict their smoking status 6 and 12 months later. Those who preferred to be in groups with other smokers who were having relatively little trouble quitting were more likely to be successful than were those who preferred others who were having more difficulty quitting. This prospective effect was mediated by psychological distancing from the image of the typical smoker: Preference for others who were doing well was associated with a decrease in perceived similarity to the typical smoker, which, in turn, was associated with successful cessation. Implications of these findings for cessation groups and social comparison theory are discussed.     

Using UV photography to reduce use of tanning booths: a test of cognitive mediation.

Two laboratory studies were conducted in which a new type of intervention was used to reduce ultraviolet radiation (UV) exposure from tanning booth use among college students (Time 1 Ns=70 and 134). The intervention uses UV photography to highlight the damage to facial skin caused by previous UV exposure. When the authors controlled for baseline measures of booth use, students in both studies who viewed their UV photographs reported less booth use at a follow-up session 3-4 weeks later than did students not shown a copy of their photograph. Also, in both studies, the decline in use was significantly mediated by a Tanning Cognition Index composed of variables suggested by the prototype-willingness (prototype) model of health risk: tanning attitudes, tanner prototypes, and willingness to engage in risky UV exposure.     

CHILDHOOD ANTECEDENTS OF ADULT WOMEN'S MASCULINITY, FEMININITY, AND CAREER ROLE CHOICES

This study explores the relationships among childhood activities, masculine and feminine characteristics, and career choices. Sixty–three career women and 62 homemakers ranging in age from 34 to 48 completed a retrospective survey of their childhood activities, interests, aspirations, and academic pursuits. The toys, games, activities, and aspirations listed by the subjects were then assigned masculinity and femininity scores and were used to predict (1) career choice (homemaker or career woman) and (2) current masculinity and femininity as measured by the Personal Attributes Questionnaire (PAQ). Adult masculinity was strongly predicted by childhood masculine interests and activities while adult femininity was only weakly predicted by childhood feminine interests and activities. Masculine interests/activities were more powerful in discriminating career women from homemakers than were feminine interests/activities. The results of this study indicate that childhood participation in sex–typed activities is associated with the adult personality characteristics of masculinity and femininity, and adult role choices. These results are discussed in light of longitudinal evidence that suggests that they reflect consistent life–long patterns.