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31.
Multiple value dimensions spill‐over—An experimental approach in a consumption system comprising a product and a service
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Floh Arne Monika Koller Alexander Zauner Christoph Teller 《Journal of Consumer Behaviour》2017,16(4):352-362
Through the customer's eyes, wireless telecommunications are a typical example of a so‐called consumption system, comprising a product and a service subsystem. People consume an entity in which multiple value perceptions from both subsystems (wireless service and cell phone) are gained and affect attitudes, intentions and future behaviour within and across the subsystems. Value perceptions are gained along the dimensions of functionality, economic aspects, emotions and social facets, regarding both service and product. Some of those value perceptions spill over, from product to service and vice versa, while others do not. Those that spill over affect value perceptions and loyalty intentions in the other subsystem. These results provide the basis for deriving practical implications for the marketing management of firms operating in such a consumption system. Given the presence of spill‐over effects, both parties involved are advised to revise their marketing activities accordingly. Copyright © 2017 John Wiley & Sons, Ltd. 相似文献
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Objectives: Attribution of symptoms as medication side effects is informed by pre-existing beliefs about medicines and perceptions of personal sensitivity to their effects (pharmaceutical schemas). We tested whether (1) pharmaceutical schemas were associated with memory (recall/recognition) for side effect information (2) memory explained the attribution of a common unrelated symptom as a side effect.Design: In this analogue study participants saw the patient leaflet of a fictitious asthma drug listing eight side effects.Main outcome measures: We measured recall and recognition memory for side effects and used a vignette to test whether participants attributed an unlisted common symptom (headache) as a side effect.Results: Participants who perceived pharmaceuticals as more harmful in general recalled fewer side effects correctly (rCorrect Recall = ?.273), were less able to differentiate between listed and unlisted side effects (rRecognition Sensitivity = ?.256) and were more likely to attribute the unlisted headache symptom as a side effect (rside effect attribution = .381, ps < .01). The effect of harm beliefs on side effect attribution was partially mediated by correct recall of side effects.Conclusion: Pharmaceutical schemas are associated with memory for side effect information. Memory may explain part of the association between pharmaceutical schemas and the attribution of unrelated symptoms as side effects. 相似文献
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This study examined instrumental (masculine stereotyped) and expressive (feminine stereotyped) personality traits and alcohol use among men from Germany and Spain. Participants were 161 male university students (76 German, M age?=?23?years; 77 Spanish, M age?=?22?years), who completed either a daytime or a nighttime drinking questionnaire, each including a Short Form of the Bem Sex Role Inventory. Poisson regression analyses with latent predictors were conducted. The trait factors and their interactions with nationality predicted daytime and nighttime alcohol use. The results add support to the assumption that alcohol use is associated with the construction of masculinity and that internalization of traditionally female attributes protects against health-risk behaviors such as alcohol consumption. 相似文献
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To investigate how target detection in visual search is modulated when a subset of distractors is presented in advance (preview search), we measured search performance and the N2pc component as an electrophysiological marker of attentional target selection. Targets defined by a color/shape conjunction were detected faster and the N2pc emerged earlier in preview search relative to a condition in which all items were presented simultaneously. Behavioral and electrophysiological preview benefits disappeared when stimuli were equiluminant with their background, in spite of the fact that targets were feature singletons among the new items in preview search. The results demonstrate that previewing distractors expedites the spatial selection of targets at early sensory-perceptual stages, and that these preview benefits depend on rapid attentional capture by luminance onsets. 相似文献
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Dr. Monika Vogelgesang 《Psychotherapeut》2010,55(1):12-20
This study compared 100 female pathological gamblers with 100 male pathological gamblers with respect to sociological data, previous trauma and potential traumatogenic factors. All pathological gamblers were inpatients of the German clinic of Muenchwies. The female sample showed later onset of gambling, faster progression into a pathological disorder and higher rates of traumatisation in childhood as well as in adult age (e.g. parental neglect, physical and sexual abuse). Furthermore, significantly higher rates of maternal violence, younger age at the time of parental divorce, higher rates of violence in a partnership and addiction of the partner also differentiated the female sample from the male sample. 相似文献
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This is the second published case report of Lleuprolide acetate for depot suspension (LD)-induced mania. Both reports detail a patient with a prior psychiatric history of both depressive and hypomanic episodes. While depression is a predictable and documented side effect of LD and menopause (especially in those with a previoushistory of symptoms), manic reactions are rare and unexplained. Possible causative mechanismsbehind the LD-induced manic episodes are discussed, and we suggest that patients with a single previous hypomanic episode are at risk for LD-induced mania. 相似文献
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Perceptual reorganisation of infants' speech perception has been found from 6 months for consonants and earlier for vowels. Recently, similar reorganisation has been found for lexical tone between 6 and 9 months of age. Given that there is a close relationship between vowels and tones, this study investigates whether the perceptual reorganisation for tone begins earlier than 6 months. Non-tone language English and French infants were tested with the Thai low vs. rising lexical tone contrast, using the stimulus alternating preference procedure. Four- and 6-month-old infants discriminated the lexical tones, and there was no decline in discrimination performance across these ages. However, 9-month-olds failed to discriminate the lexical tones. This particular pattern of decline in nonnative tone discrimination over age indicates that perceptual reorganisation for tone does not parallel the developmentally prior decline observed in vowel perception. The findings converge with previous developmental cross-language findings on tone perception in English-language infants [Mattock, K., & Burnham, D. (2006). Chinese and English infants' tone perception: Evidence for perceptual reorganization. Infancy, 10(3)], and extend them by showing similar perceptual reorganisation for non-tone language infants learning rhythmically different non-tone languages (English and French). 相似文献