Recall of television commercials as a function of viewing context: the impact of program-commercial congruity on commercial messages

The effect of the congruity between the involvement types of advertising commercial and a television program on the effectiveness of the commercial was studied. Participants (N = 103) viewed either a cognitive or an affective commercial for a product, which was embedded in either a cognitive or an affective television program. The results showed that the effects of the congruence influence the impact on memory. Free recall and cued recall were significantly influenced by the program-commercial congruity. Free recall and cued recall were significantly higher for the cognitively involving commercial in the cognitively involving program context than in the affectively involving program context. Similarly, free recall and cued recall were significantly higher for the affectively involving commercial in the affectively involving program context than in the cognitively involving program context.     

The Self-Report Psychopathy Scale and passive avoidance learning: a validation study of race and gender effects

The reliability and validity of the Self-Report Psychopathy Scale (SRPS) was examined in a noninstitutionalized offender sample of mixed gender and race. Adequate alpha coefficients were obtained for the total sample and across gender and race. The SRPS was compared to measures of trait anxiety and passive avoidance errors. SRPS total, primary, and secondary scores were positively and significantly correlated with trait anxiety and passive avoidance (commission) errors, but not omission errors. Employing hierarchical regression models, no anxiety, gender, or ethnic effects were found. Intelligence confounded the relationship between psychopathic traits and passive avoidance errors. Findings provide tentative support of the SRPS as a valid measure of psychopathy.     

A test of whether attributions provide for self-enhancement or self-defense

It is well known that people often make attributions in a way that is favorable to their self-concepts (see R. L. Collins, 1996, for a review). However, it is less clear whether the primary effect is to enhance self-esteem or to defend against the possible loss of self-esteem. The authors performed an experiment to test these possibilities against each other. In a completely between-participants design, participants recalled either a positive behavior or a negative behavior that was performed by themselves or others. They then judged the positivity or negativity of the behavior and made trait attributions about the actor (i.e., himself, herself, or others). The results indicated that although judgments and trait attributions for positive behaviors were similar for the self and for others, judgments and trait attributions for negative behaviors were less negative for the self than they were for others. The authors interpreted these and other findings as supporting a defensive strategy rather than an enhancive strategy.     

Recognition accuracy and reaction time of vocal expressions of emotion by African-American and Euro-American college women

This study examined the relationship of racial group membership and vocal expressions of emotion. Recognition accuracy and reaction time were examined using the Diagnostic Assessment of Nonverbal Accuracy 2 Receptive Paralanguage subtests with 18 young Euro-American and African-American women. Participants listened to Euro-American children and adults speaking a neutral sentence, and identified the emotion as happy, sad, angry, or fearful. Analysis identified a significant effect for race on reaction time. Euro-American participants had faster mean RT than the African-American women for the recognition of vocal expression of emotion portrayed by Euro-Americans. However, no significant differences were found in mean accurate identification between the two groups. The finding of a significant difference in recognition RT but not in accuracy between the stimuli spoken by an adult and a child was unexpected. Both racial groups had faster mean RT in response to vocal expression of emotion by children.     

The association of psychopathic traits with aggression and delinquency in non-referred boys and girls

The current study investigated the association of psychopathic traits with aggression and delinquency in a non-referred sample of boys (n=86) and girls (n=114) in the fifth through ninth grades at two public schools in a large urban area. Psychopathic traits were measured by both teacher- and self-report ratings, whereas aggression and delinquency were assessed through self-report ratings. Self-reported psychopathic traits were associated with both aggression and delinquency and teacher-reported psychopathic traits were associated with higher levels of aggression. There were no clear differences for the callous-unemotional, narcissism, or impulsivity dimensions in their associations with aggression and delinquency. Also, psychopathic traits predicted aggression and delinquency for both boys and girls. The one clear gender difference was in the stronger associations between psychopathic traits and relational aggression for girls.     

Treatment of panic disorder: live therapy vs. self-help via the Internet

A randomized trial was conducted comparing 10 individual weekly sessions of cognitive behaviour therapy for panic disorder (PD) with or without agoraphobia with a 10-module self-help program on the Internet. After confirming the PD diagnosis with an in-person structured clinical interview (SCID) 49 participants were randomized. Overall, the results suggest that Internet-administered self-help plus minimal therapist contact via e-mail can be equally effective as traditional individual cognitive behaviour therapy. Composite within-group effect sizes were high in both groups, while the between-group effect size was small (Cohen's d=16). One-year follow-up confirmed the results, with a within-group effect size of Cohen's d=0.80 for the Internet group and d=0.93 for the live group. The results from this study generally provide evidence to support the continued use and development of Internet-distributed self-help programs.     

The roles of MAPK cascades in synaptic plasticity and memory in Aplysia: facilitatory effects and inhibitory constraints

Synaptic plasticity is thought to contribute to memory formation. Serotonin-induced facilitation of sensory-motor (SN-MN) synapses in Aplysia is an extensively studied cellular analog of memory for sensitization. Serotonin, a modulatory neurotransmitter, is released in the CNS during sensitization training, and induces three temporally and mechanistically distinct phases of SN-MN synaptic facilitation. The role of protein kinase A and protein kinase C in SN-MN synaptic facilitation is well documented. Recently, it has become clear that mitogen-activated protein kinase (MAPK) cascades also play a critical role in SN-MN plasticity. Here, we summarize the roles of MAPK cascades in synaptic plasticity and memory for sensitization in Aplysia.     

Estimating the frequency of events from unnatural categories

We report two experiments about how people estimate the frequency of event properties when they are explicitly (e.g, spinach-GREEN) and implicitly (e.g, spinach) presented. In Experiment 1, verbal reports indicated that, for explicitly presented properties, participants used several retrieval- and impression-based strategies and were relatively accurate. Implicitly presented properties led to off-target retrieval, which brought to mind more instances of nontarget than of target properties and degraded estimates. A third group estimated the frequency of taxonomic categories (e.g., furniture) much as the explicit property group did, suggesting that people can use properties to organize remembered events. In a second experiment, estimation time patterns underscored the results of Experiment 1 and eliminated reactive verbal reports as an explanation. Off-target retrieval was both ineffective and slow.     

Principles of cross-modal competition: Evidence from deficits of attention

How does the attentional system coordinate the processing of stimuli presented simultaneously to different sensory modalities? We investigated this question with individuals with neurological damage who suffered from deficits of attention. In these individuals, we examined how the processing of tactile stimuli is affected by the simultaneous presentation of visual or auditory stimuli. The investigation demonstrated that two stimuli from different modalities are in competition when attention is directed to the perceptual attributes of both, but not when attention is directed to the perceptual attributes of one and the semantic attributes of the other. These findings reveal a differentiated attentional system in which competition is modulated by the level of stimulus representation to which attention is directed.