Identifying the Creative Act in Advertising: A Study on Naïve People's Awareness of Restructuring

This study investigates whether laypersons can distinguish between creative and non-creative artifacts, identify when creativity emerges, and be aware of the merit to be attributed to those who conceive a creative idea. Study 1 analyzed a creative and a non-creative version of two advertisements. In the creative version, there was an ideational process of advertising drafts where the first meaning changed, whereas in the non-creative version the original meaning did not change. Forty undergraduates were asked to judge beauty and originality of each draft and the contribution that graphics managers gave to the outcome. Non-creative changes did not affect beauty and originality ratings, whereas creative modifications increased originality, but not beauty score. Merit was attributed to the graphics manager who transformed the original meaning. In Study 2, one hundred twenty-eight participants evaluated four combinations of textual (creative/noncreative) and iconic (creative/non-creative) elements which were added to the advertisements. Again, the creative, but not the non-creative, contribution to drafts was acknowledged regarding originality by participants. Findings suggest that people can recognize the presence of creativity when it develops and the restructuring mechanism that supports it.     

Parent perceptions of elementary classroom management systems and their children’s motivational and emotional responses

Classroom management systems emphasizing rewards and consequences have long existed in schools within the US, but parental perceptions of the effects of these systems have largely been ignored....     

A comparison of visual and auditory short-term memory in monkeys (Cebus apella)

Using a visual and an acoustic sample set that appeared to favour the auditory modality of the monkey subjects, in Experiment 1 retention gradients generated in closely comparable visual and auditory matching (go/no-go) tasks revealed a more durable short-term memory (STM) for the visual modality. In Experiment 2, potentially interfering visual and acoustic stimuli were introduced during the retention intervals of the auditory matching task. Unlike the case of visual STM, delay-interval visual stimulation did not affect auditory STM. On the other hand, delay-interval music decreased auditory STM, confirming that the monkeys maintained an auditory trace during the retention intervals. Surprisingly, monkey vocalizations injected during the retention intervals caused much less interference than music. This finding, which was confirmed by the results of Experiments 3 and 4, may be due to differential processing of “arbitrary” (the acoustic samples) and species-specific (monkey vocalizations) sounds by the subjects. Although less robust than visual STM, auditory STM was nevertheless substantial, even with retention intervals as long as 32 sec.     

Post-September 11th Perspectives on Religion, Spirituality, and Philosophy in the Personal and Professional Lives of Selected REBT Cognoscenti

The purpose of this article was for selected Rational Emotive Behavior Therapy (REBT) cognoscenti to examine the impact of the events of September 11th, 2001, on their beliefs about religion, spirituality, and their personal philosophy—including the role of evil in the universe and the implications of these issues on their use of REBT. The degree of consistency of the author’s views with classical REBT theory and philosophy was examined. The authors are current or former members of the Albert Ellis Institute’s International Training Standards and Policy Review Committee, of which Albert Ellis, REBT’s founder, is also a member. Reprinted from Journal of Counseling & Development, Fall 2004, Volume 82. ACA. Reprinted with permission. No further reproduction authorized without written permission from the American Counseling Association. We regret to inform readers that Stephen G. Weinrach died in April 2004. Stephen G. Weinrach expressed gratitude to Jacqueline Mirabile, Laura Hutelmyer, and Phylis Wright of Villanova University’s Falvey Memorial Library for valuable research assistance. Jesse Clancy and Bethany Coover provided deeply appreciated and important editorial support.     

Recovery and Buddhist practices in the aftermath of the Tsunami in Southern Thailand

For most Thai people, Buddhism serves as a base for explanations about life and death.This article focuses on Buddhist practices and the importance of ceremonies in the recovery process after the 2004 tsunami in Southern Thailand. The tsunami had devastating consequences for most people in the coastal regions. First, through the loss of life, and second, through the damage to and loss of houses, fishing boats and means of livelihood. This article analyses informants’ experiences, narratives, interpretations and actions in terms of their Buddhist beliefs. The key findings of this article are that collective ceremonies form an important part of the recovery process. One finding revealed that, in cases of ambiguous loss, a Buddhist ceremony that was unknown to most people before the tsunami became an important element of the search for missing persons. Another finding is that the common Buddhist practice of communicating across the boundary between the living and dead became the most important ritual among the surviving relatives. The ethnography is based on a long-term anthropological research project with in-depth interviews, life stories and participant observation carried out in coastal villages located mainly in Phang Nga, the worst hit province in Thailand.¹     

Halo Effects in Ratings of ADHD and ODD: Identification of Susceptible Symptoms

Halo effects in the assessment of ADHD and ODD were examined. Participants were 159 undergraduate college students who rated children described as showing disruptive behaviors. Bidirectional halo effects were found. Specifically, the presence of oppositionality artificially inflated ratings of inattention and hyperactivity, and the combined presence of inattention and hyperactivity artificially inflated ratings of oppositionality. Several specific items were found to be particularly susceptible to halo effects. Due to these halo effects caution should be exercised when diagnosing multiple behavior disorders, especially with items found to be particularly susceptible. Clinical interviews conducted by mental health professionals may help distinguish between the true presence of multiple disorders and halo effects based on ratings. Future research should determine whether structured interviews conducted by mental health professionals are less susceptible to halo effects than rating scales.     

Serial and free recall in children can be improved by training: evidence for the importance of phonological and semantic representations in immediate memory tasks

Children were assigned to three groups given training on unfamiliar words--phoneme-awareness training, rhyme training, and vocabulary training--and an untrained control group. Before and after training, we assessed the children's performance on serial- and free-recall tasks with these words, as well as their ability to define the words, manipulate phonemes in them, and generate rhymes for them. We found that phoneme-awareness training improved serial recall substantially and improved free recall to a lesser extent. In contrast, vocabulary training produced a substantial increase in free recall and a lesser increase in serial recall. These effects on recall were specific and did not generalize to untrained words. Rhyme training produced increases in rhyming skills but no increase in either serial or free recall. We argue that serial and free recall depend on common memory mechanisms, but serial recall relies more on phonological codes and free recall relies more on semantic codes.