Gender, personality, and involuntary autobiographical memory

We utilised the recently developed continuous word association task (CWAT) to investigate whether attributes of involuntary autobiographical memory, including gender and cue valence effects, were similar to those found for voluntary autobiographical memory, as well as investigating the role of individual differences in memory production. A total of 80 undergraduate volunteers reported involuntary memories that came to mind during the word association task and completed measures of trait dissociation and psychosis-proneness. Involuntary memories showed similar cue valence effects to those typically found with voluntary memories but the usual gender effect was only apparent once participants learned the task involved autobiographical memory. The total number of involuntary autobiographical memories produced in response to negative cue words was related to greater trait dissociation and psychosis-proneness. The implications for differences between voluntary and involuntary autobiographical memory are discussed.     

Factors influencing the intention to watch online video advertising

This study examines the factors influencing consumer intention to watch online video ads, by applying the theory of reasoned action. The attitude toward watching online video ads, the subjective norm, and prior frequency of watching online video ads positively influence the intention to watch online video ads. Further, beliefs held about entertainment and information outcomes from watching online video ads and subjective norm influence attitude toward watching these ads.     

Do age-related word retrieval difficulties appear (or disappear) in connected speech?

We conducted a comprehensive literature review of studies of word retrieval in connected speech in healthy aging and reviewed relevant aphasia research that could shed light on the aging literature. Four main hypotheses guided the review: (1) Significant retrieval difficulties would lead to reduced output in connected speech. (2) Significant retrieval difficulties would lead to a more limited lexical variety in connected speech. (3) Significant retrieval difficulties would lead to an increase in word substitution errors and in pronoun use as well as to greater dysfluency and hesitation in connected speech. (4) Retrieval difficulties on tests of single-word production would be associated with measures of word retrieval in connected speech. Studies on aging did not confirm these four hypotheses, unlike studies on aphasia that generally did. The review suggests that future research should investigate how context facilitates word production in old age.     

Trait BIS predicts alpha asymmetry and P300 in a Go/No‐Go task

Inspired by the revised Behavioural Inhibition System (BIS) theory the present study probed the association between individual differences in Trait BIS and electroencephalogram indicators of conflict processing/inhibition. Sixty‐nine male participants either high or low in Trait BIS completed a Go/No‐Go task while the electroencephalogram was recorded. As expected, Trait BIS was associated with the No‐Go‐anteriorisation of the P300 event‐related potential (i.e. an index of response inhibition presumably generated in the dorsal anterior cingulate—an area implicated in conflict processing) and with No‐ Go‐related changes towards left frontal alpha activity (i.e. presumably more activity in right prefrontal cortex—an area implicated in response inhibition). These findings support the role of conflict processing attributed to BIS functioning in the revised theory. Copyright © 2009 John Wiley & Sons, Ltd.