Predictors of Media Effects on Body Dissatisfaction in European American Women

This study involved a sample of 81 European American women viewing either appearance-related or non-appearance-related magazine advertisements. Participants completed measures of demographics and objectified body consciousness prior to viewing these images and a measure of body dissatisfaction prior to and after viewing the images. Body dissatisfaction scores worsened after viewing images of women who exemplified cultural standards of the thin beauty ideal. Neither objectified body consciousness nor body mass index predicted degree of change in body dissatisfaction after viewing the images. In other words, the impact of viewing the images was the same for all women, despite varying body mass index levels and varied degrees of objectified body consciousness. Implications are discussed.     

Separating the Effects of Gender and Weight-Loss Desire on Body Satisfaction and Disordered Eating Behavior

The purpose of this study was to separate the effects of gender from those of desired weight loss on body satisfaction and eating disordered behavior. Therefore, we explored gender differences in a sample (N = 191) of men and women who wanted to lose weight. We expected that controlling for desire to lose weight would minimize gender differences; this was supported for (a) overall body dissatisfaction, and (b) degree of concern about, effect of, and importance of weight and appearance. Nevertheless, women reported (a) less satisfaction with several body parts, (b) stronger relations between body satisfaction and self-esteem, and (c) use of more weight-loss strategies. Exploratory analyses also were conducted to examine within-group differences among men. Implications are discussed.     

Sex differences in the nature,realism, and correlates of body image

The present study examined sex differences in the nature and realism of body-image satisfaction, and the extent to which sex and sex role ideology moderated the relationships of body image to other indices of self-esteem and well-being. Accordingly, scales assessing body cathexis, self-esteem, depression proneness, and sex role ideology, as well as a questionnaire assessing perceptions of weight and dieting activities, were completed by 135 college women and 129 college men. As expected, women indicated significantly greater dissatisfaction with their bodies than did men. Women were likely to perceive themselves as overweight or slightly overweight, regardless of their actual weight, and most wanted to lose weight. Men who were dissatisfied tended to perceive themselves as underweight and wanted to gain rather than to lose weight. For both sexes, less positive attitudes to ward one's body were related to lower levels of self-esteem, although the relationship was significantly stronger for women than for men. The relationship between body attitudes and self-esteem was of approximately equal magnitude among traditional vs feminist women. For both sexes, more negative attitudes towards one's body were related to greater proneness to depression. Implications for further research are discussed.