Impact of Androgynous and Traditional Sex-Role Orientations on Evaluations of Successful Performance

This study examined the impact of subjects'sex-role orientation (either traditional or androgynous) on their evaluations of successful women or men in sex-linked occupations. The hypothesis that sex-typed subjects would respond less negatively to success when the successful person was in an occupation consistent with sex stereotypes, while androgynous subjects would be more concerned with success, was not supported by the results. Significant effects of subject sex as well as sex-role orientation, and of cue character and occupation, were found tor various measures. The differences between these findings and those of earlier studies are discussed.