Fragile promise: The role of justification in promise-breaking

People who consider themselves moral sometimes use self-serving justifications to rationalize their selfish behaviours. Previous studies have tested the role of ambiguity in justifying wrongdoings, but it remains unclear whether ambiguity also plays a role in justifying promise-breaking behaviour and whether heterogeneity exists. To investigate justification in promise-breaking, we introduced a new experimental paradigm called the card-guessing task and used hierarchical cluster analysis to classify participants based on their promise-breaking decisions in unambiguous and ambiguous conditions. Experiment 1 revealed three clusters of solutions: Cluster 1 always kept their promises (i.e., keepers); Cluster 2 only exploited the vague promises and broke their promises in the ambiguous condition (i.e., intermediates); Cluster 3 tended to take advantage of vague promises and broke their promises irrespective of ambiguity (i.e., breakers). Experiment 2 confirmed that participants in the three clusters differed in their norm-abiding preferences and social value orientations. Keepers were more altruistic and had a stronger sense of norm compliance than intermediates and breakers. In conclusion, our study demonstrates that self-serving justifications were more likely to be employed by people who are moderately sensitive to deviation from social norms, which has implications for strategic interventions and policy formulation concerning unethical behaviour.     

The mood effect: How mood,disclosure language and ad skepticism influence the effectiveness of native advertising

This research investigated the interplay between mood, disclosure language, and ad skepticism on consumers' recognition and evaluation of native advertising. During two online experiments, participants first received a mood manipulation and then read an article-style native advertisement. Results from both studies indicated that participants were more likely to recognize a native ad with an explicit rather than an implicit disclosure label, and a negative mood was more likely than a positive mood to drive participants to recognize the native ad. More importantly, participants in a positive mood evaluated a native ad with an implicit disclosure more favorably than an ad with an explicit disclosure. By contrast, participants in a negative mood responded more positively to a native ad with explicit disclosure compared to an ad with implicit disclosure. Study 2 demonstrated that the interaction between mood and disclosure language was further moderated by individuals' levels of ad skepticism. These results are believed to provide meaningful theoretical and practical implications to the field of native advertising and consumer behavior.     

Participation,influence, and satisfaction in group decision making

The hypothesis that attitudinal effects of participation depend on individual differences in motivation was tested in a laboratory experiment with 56 three-man groups (leader and two members). Measures of the attractiveness of power and social acceptance were obtained prior to a group decision task, after which members described their perceived participation, influence, and satisfaction. Results showed that: (a) influence was more strongly related to satisfaction for members with strong, as opposed to weak, power motives; (b) for members with strong affiliation motives, participation was more strongly related to satisfaction than was influence. Relationships varied across satisfaction aspects. It was concluded that participation may be associated with favorable role attitudes through different motive-attainment mechanisms in the group decision-making process.     

Concurrent variation of response bias and sensitivity in an operant-psychophysical test

The yes-no signal detection procedure was applied to a single-response operant paradigm in which rats discriminated between a standard auditory intensity and attenuated comparison values. The payoff matrix was symmetrical (with reinforcing brain stimulation for correct detections and brief time-out for errors), but signal probability and intensity differences were varied to generate a family of isobias and isosensitivity functions. The d’ parameter remained fairly constant across a wide range of bias levels. Isobias functions deviated from a strict matching strategy as discrimination difficulty increased, although an orderly relation was maintained between signal probability value and the degree and direction of response bias.     

Auditory evoked brain responses: Intensity functions from bipolar human scalp recordings

Average evoked brain responses were computed from four simultaneous recordings during binaural tone stimulation at 10 intensity levels. Amplitudes and latencies were measured for the prominent components, and linear regression coefficients were computed. The results indicate that the sensitivity of the evoked response to stimulus intensity is dependent upon the selection of the appropriate measure. Linear amplitude functions were demonstrated. Additional research relating these responses to psychophysical measures is suggested.     

Successive luminance difference thresholds and brightness as a function of the interstimulus interval and durations of successive flashes

Monocular,successive luminance difference thresholds (ΔI) and brightness matches (PSE) were obtained by the method of constant stimuli for two flashes successively presented to the same retinal area. Variations in interstimulus interval first-flash duration,and second-flash duration were the independent variables investigated. ΔI decreased as a function of ISI,while PSE remained relatively uninfluenced. An intensity-duration reciprocity was observed with increases in either first- or second-flash duration. Equal increases in duration of both flashes led to a constant value of ΔI. A Broca-Sulzer effect was also noted. In another study, a 10-msec, variable-luminance Standard was followed after 500 msec by either a 10-msec or a 320-msec test flash that was compared to the Standard. The results indicated that the rate of change of brightness with changes in luminance of the Standard was faster for the 10-msec flash than for the 320-msec flash. The rate-of-change hypothesis would predict that the 10-msec flash should have the smaller ΔI. The results for two Ss indicated the opposite: AI was smaller for 320-msec than for 10-msec flashes. A modification of the hypothesis was suggested such that it may be the energy increment (Δlt) required for detection that is related to the rate at which brightness changes with energy.     

The effect of forced choice on color discrimination

Color discrimination ability was measured at four spectral regions usually named blue, green, yellow, and red. Two methods, temporal forced-choice and phenomenal report, were compared. Data suggest that for color discrimination, phenomenal report is a preferable technique.