Experimental evidence for the similarity of personality and attitude item responding

The process of responding to attitude items was broken down into a series of cognitive stages and a model offered. To test this model, subjects responded to attitude items varying in Extremity under two or five response alternative formats. By measuring response times, and applying Sternberg's (1969) additive factor method, the model was supported. The results were discussed in terms of previous process work involving personality items and sentence verification tasks.     

Sensory modality and the word-frequency effect

Two experiments were conducted to examine whether the word-frequency effect in recognition memory is primarily a modality-dependent phenomenon. In the first experiment, the presentation modality of a target word was varied orthogonally during the input of the test phases. In the second, the subjects were forced to process each input word at the letter-byo letter level, thus minimizing the orthographical differences between the high- and low-frequency words. The word-frequency effect was found in every experimental condition and should be considered a modality-independent phenomenon. A semantically based interpretation of this effect was proposed.     

Family resemblances in conservatism: Are daughters more similar to parents than sons are?1

Family resemblances in conservatism were examined for a sample of 176 families tested in metropolitan Adelaide in 1972. Each family member's score on the Wilson and Patterson Conservatism Scale was compared with the scores of other members of his or her family. Using this within-family analysis it was found, as predicted, that there were family resemblances in conservatism and that sons were less similar to their parents in conservatism than were daughters. There was no evidence to support same-sex modeling. Results also suggested that the similarity of daughters to fathers was reduced in lower SES families. Parents were more conservative than their children and females were more conservative than males. Results were discussed in relation to developmental influences and to the literature on sex differences.     

Differentiation of brain damage among low IQ subjects with three projective techniques.

Using a battery of three projective techniques (Rorschach, Hand Test, Bender-Gestalt) only slight discrimination was found between low IQ subjects classified according to the presence or absence of brain trauma (exogenous vs endogenous), while substantial discrimination was obtained between the same subjects categorized in terms of "lower" (60-74) and "higher" (75-89) FS WAIS IQ. All four groups used in this study had been first equated on sex and age. Results were interpreted as supporting the position that some sort of brain impairment underlies most or all retardation. Question was raised concerning the efficacy of projective techniques for diagnosing organicity in subjects of average or better intelligence.     

Social cues, cognitive style, error magnitude, and male performance on the Felt Figure Replacement Technique.

A series of studies was undertaken to determine possible factors contributing to low predictive utility for Felt Figure Replacement Technique (FFRT) scores from normal, adult males. It was first postulated that normal adult males, compared to normal adult females, are less sensitive to social cues present in the FFRT task. Twenty-six undergraduate males and the same number of undergraduate females were asked to replace both a) department store manikins, thought to be less abstract, and then b) felt figures. While task differences were obtained, these were not dependent on gender, nor did any overall gender differences occur for three types of replacement error. The second study involved 31 college males and 33 college females replacing both felt figures and a male and female confederate. It was assumed that differential attention to social cues would be more visible in this comparison. The general results were identical to the first study.     

A test of Weiner's attribution theory inertial motivation hypothesis1

This study (N= 160 males) examined the cognitive and inertial motivation effects of overt success feedback on subjects high and low in resultant achievement motivation. The cognitive effects of overt success feedback were investigated by requesting attributions to effort, ability, luck, and task difficulty concerning performance on a digit symbol substitution task. The inertial motivation effects of overt success feedback were investigated through a transfer design. Results indicated overt success feedback to have an inertial motivation effect on performance efficiency at a subsequent verbal learning task. The results provided evidence against Weiner's (1972) attribution theory version of the inertial motivation hypothesis, and were interpreted within the general learning theory framework combined with the achievement and test anxiety models of Atkinson and Sarason. The interpretation offered considers the various experimental conditions as sources of motivation.     

Behavior therapy for asthma: a review

The paper reviews 24 case studies and experiments which assess behavior therapy for asthma or some collateral behavior management problem. The reports are examined in terms of treatment population, design, dependent variable, technique, outcome, and follow-up. Methodological and instrumentation suggestions are made for future research.     

Incentives and Seat Belts: Changing a Resistant Behavior Through Extrinsic Motivation

Because previously-attempted methods of increasing automobile seat belt usage have proven to be either ineffective or unworkable, a series of field experiments was carried out to test a technique of behavior influence utilizing a modest, positive incentive. In three separate studies, seat belt use of 4,745 drivers was observed as they drove out of a parking lot, after receiving one of several safety reminder leaflets. Some versions of the leaflet offered a gift certificate to a certain proportion of drivers who wore seat belts; other versions offered no incentive. The results showed that an incentive, regardless of the probability of payoff, raised belt use from about 15% to nearly 40%. Implications for future research and applications are discussed.