Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

Do maximizing consumers engage more in conspicuous consumption?

While much of the previous research has examined the influence of consumers' social and economic states on conspicuous consumption, little attention has been paid to the potential role that consumers' decision-making tendency plays. This study investigates whether, how, and when maximizing, as a type of decision-making tendency (both dispositional and situationally primed), influences subsequent decisions regarding conspicuous consumption. Four studies were conducted, revealing that maximizing consumers are more likely to engage in conspicuous consumption than non-maximizing consumers (Studies 1 and 2). The need for status serves as the underlying mechanism behind this behavior (Study 3). In addition, the observed effect holds only when the situation is public but disappears when it is private (Study 4). As one of the first investigations into the effect that maximizing has on a type of consumption, these findings offer valuable contributions to both theory and practice.     

跨期选择的变易程度正向预测中华文化圈国民的自评扛疫成效：亚非欧美大洋洲18国跨国研究

跨期选择是对不同时间点的得失的权衡与选择。伊索寓言《蚂蚁和蚱蜢》假借群居型昆虫的跨期选择偏爱暗喻投资未来的慢策略比只顾眼前的快策略更利于生存。用跨期选择领域通用的语言解读这一寓言便是：选择大而迟选项的蚂蚁比选择小而早选项的蚱蜢更可能扛过严冬而生存下来。为了探索何种跨期选择策略更有助于我们扛过疫情,本研究调查了亚非欧美大洋洲这5大洲18个国家共计26355名受测者对混合得失双结果的跨期选择偏爱,测量了人们平时和疫时跨期选择偏爱的变易程度(2类变易的程度指标),以及人们自评的扛疫成效。跨文化比较结果的主要发现是：不同通货的选择变易程度(指标1)和不同时期的选择变易程度(指标2)能联合预测中国/新加坡文化圈国民的自评扛疫成效;不同时期的选择变易程度(指标2)也可以单独预测印度/马来西亚/菲律宾/尼日利亚文化圈国民的自评扛疫成效;这2类选择偏爱变易的程度指标不能预测其他文化圈国民的自评扛疫成效(或者预测方向和假设相反)。基于易经“穷则变,变则通”的要旨和跨国比较的发现,我们认为：面临历史危机时善于变通的特长抑或成就了中华民族特有的竞争优势;在应对危机时,与中国文化距离越相近的国家或民族抑或也能...     

Guidance in a New Ancient Land

The Republic of China is developing its guidance programs energetically and rapidly. The Chinese Guidance Association, a young but vigorous professional association, is devoted to research and development of China's student and industrial personnel programs. This APGA sister association has taken long strides ahead in the past eight years through organization of experimental school and college guidance programs, counselor education, development of tests, and distribution of vocational information materials. It has an ambitious and promising “five-year development plan” blocked out for the period 1966–71.     

不同智商儿童和唐氏综合症儿童的关联性负变(CNV)

比较不同智商正常儿童和唐氏综合症(Down’s Syndrome)儿童的关联性负变(Contingent Negative Variation CNV)。结果是:智力缺陷儿童的CNV幅度明显下降甚至缺失。智力较高儿童CNV较大,CNV的晚成分与智商,尤其是言语智商密切相关,智商和言语智商越高,晚成分幅度越大。似乎晚成分更能反映人的语言方面的能力。早成分则与语言、操作以及全量表智商都无明显关系。     

双眼深度感知与图像元素数量的关系

用微机化的伪随机点立体图对发生器产生静态和动态随机点立体图对(RDS),显示在左右两个示波器上。RDS图形中的元素密度可以改变。具有正常立体视的10名被试通过立体镜观察这些图形,测量双眼融合能产生完整立体图形感知所需最小的元素密度,即密度容限。 设计了三个实验用以检测改变RDS图形的空间参数对密度客限的影响。第一个实验,在静、动态RDS图形下,改变视差图形面积;第二个实验,改变视差图形的形状;第三个实验,改变视差图形的周长。 实验结果表明,双眼深度感知要求一定的元素密度容限,视差图形的大小和形状对密度容限有一定程度的影响。静态和动态RDS图形的密度容限也不相同。 本文利用RDS的整体立体感知特性和空间频率通道理论对实验结果进行了讨论。     

单眼视剥夺2小时对雏鸡记忆保持的影响

以2日龄雏鸡为研究对象,采用一次性被动回避学习模型,以不透明胶纸封贴一侧眼的方法,研究2日龄雏鸡单侧眼视剥夺2小时后对视觉学习记忆的影响,并与双眼学习条件下的记忆情况进行比较;试图探讨雏鸡在视觉信息加工过程中左、右半球的作用。实验结果表明：剥夺一侧眼（无论左或右）2小时后对雏鸡的短时记忆无影响,明显干扰雏鸡的中期和长时记忆,特别是剥夺左眼干扰更明显。     

四卡问题的内容促进效应的实验研究

本研究设计了２种抽象材料和４种具体材料的四卡问题,对４３６名大学生进行测试,以考察被试解决四卡问题时所采用的思维方式并检验命题内容对推理的影响。结果表明,四卡问题十分困难,具体内容的四卡问题并不能产生促进效应,大学生的推理表现出“匹配偏向”的特点。     

先秦时期管理心理思想研究

本文首次对我国先秦时期丰富的管理心理思想予以概论,涉及的方面有人性假设、管理策略、管理者的人格等。同时兼与西方现代有关管理心理思想进行比较。     

Liberalism in Poland: What Is Left?

Studies in East European Thought -