Sugaring the Pill: Assessing Rhetorical Strategies Designed to Minimize Defensive Reactions to Group Criticism

People are considerably more defensive in the face of group criticism when the criticism comes from an out‐group rather than an in‐group member (the intergroup sensitivity effect). We tested three strategies that out‐group critics can use to reduce this heightened defensiveness. In all studies, Australians received criticism of their country either from another Australian or from a foreigner. In Experiment 1, critics who attached praise to the criticism were liked more and agreed with more than were those who did not. In Experiment 2, out‐group critics were liked more and aroused less negativity when they acknowledged that the problems they identified in the target group were shared also by their own in‐group. In both experiments, the ameliorative effects of praise and acknowledgment were fully mediated by attributions of constructiveness. Experiment 3 tested the strategy of spotlighting; that is, of putting on the record that you intend your comments to apply to just a portion of the group rather than to the whole group. This strategy—which did not directly address the attributional issues that are presumed to underpin the intergroup sensitivity effect—proved ineffective. Practical and theoretical implications for intergroup communication are discussed.     

RELATIONSHIPS AMONG FEAR OF SUCCESS, FEAR OF FAILURE, AND ANDROGYNY

Fear of success, fear of failure, and sex role orientation were examined in engineering undergraduates using the Fear of Success Scale (FOSS; Zuckerman & Allison, 1976), the Debilitating Anxiety Scale (DAS; Alpert & Haber, 1960), and the Bern Sex-Role Inventory (BSRI; Bem, 1974), respectively. The correlation (r = 45) between fear of success and fear of failure supported the finding of Criffore (1977). BSRI subscale scores rather than BSRI sex role category scores increased the predictability of FOSS and DAS. Fear of success was found to be a sex-role-related construct whereas fear of failure was found to be a gender-related construct.     

Aboriginal Self‐Determination in Australia

In the context of Aboriginal–Anglo Australian relations, we tested the effect of framing (multiculturalism versus separatism) and majority group members' social values (universalism) on the persuasiveness of Aboriginal group rhetoric, majority collective guilt, attitudes toward compensation, and reparations for Aboriginals. As predicted, Anglo Australians who are low on universalism report more collective guilt when presented with a multiculturalist than a separatist Aboriginal frame, whereas those high on universalism report high levels of guilt independent of frame. The same pattern was predicted and found for the persuasiveness of the rhetoric and attitudes toward compensation. Our data suggest that (a) for individuals low in universalism, framing produces attitudes consonant with compensation because it produces collective guilt and (b) the reason that universalists are more in favor of compensation and reparation is because of high collective guilt. We discuss the strategic use of language to create power through the manipulation of collective guilt in political contexts.