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Heath McDonald Civilai Leckie Adam Karg Nives Zubcevic‐Basic Daniel Lock 《Journal of Consumer Behaviour》2016,15(2):136-148
Marketers are interested in the first buyers of new products, given their important role in driving wider community adoption. This is especially the case for new entertainment products, like new or relocated sports teams who must quickly build fan connections and loyalty, given the importance of crowds and social networks in adding value to the entertainment experience. Fans choose to connect with sports teams for numerous reasons; however, fan development in the context of a new team has rarely been examined. This paper examines the diversity and similarity among inaugural fans of an expansion team. A large sample (n = 1724) was classified into five segments revealing how each varies in their brand associations, satisfaction, identification and involvement. By analysing key dimensions (relationship identifiers) that characterise how consumers connect with a new team, the authors provide new insights about the nature of consumers in the context of a new sports team. Furthermore, the five segments were found to be distinct cohorts, with sufficient variation between them to warrant variant marketing approaches to achieve the outcome of committed, long‐term fans. Copyright © 2015 John Wiley & Sons, Ltd. 相似文献
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Angela McDonald Kathryn C. Kelly Kylie P. Dotson-Blake 《Journal of Creativity in Mental Health》2018,13(2):243-253
Greater attention to sexual identity development from an inclusive and affirmative perspective must be incorporated into counselor education training. Counselors are well positioned to address issues related to human sexuality; however, without reflection across the spectrum of sexuality-related issues, counselors may rely on personal bias, or they may choose to avoid the topic altogether. In order to adequately train counselors, it is important to identify learning activities that counselor educators can utilize. Given the significance of sexuality across the lifespan, we propose that counselor educators actively guide their students through reflection about their own sexual identity development. This article presents the Sexual Identity Timeline (SIT) as a reflective learning activity to incorporate into the counseling curriculum. 相似文献
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Mathematical giftedness refers to mastery in a specific mathematical domain at an earlier than expected age. The present study examined which cognitive processes accounted for differences in mathematical reasoning between gifted children (MRG) and their typically achieving peers (TA). Naming speed, phonological awareness, short-term memory, executive functioning, and working memory were examined in 51 children aged approximately 7 years. A series of stepwise regression models, using a contrast variable to capture differences in mathematical reasoning between MRG and TA children, were created to examine which cognitive domains accounted for differences in mathematical reasoning. Short-term memory (r2?=?.08) and visual-spatial working memory (r2?=?.39) emerged as the only cognitive predictors within a model that included gender, age, and fluid intelligence. This model captured all of the variance distinguishing mathematics reasoning between MRG and TA children, explaining an overall contribution of 70% of the variance in mathematical reasoning. 相似文献
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This study examined whether anxiety symptoms in preschoolers reflect subtypes of anxiety consistent with current diagnostic classification systems, or should be better regarded as representing a single dimension. Parents of a large community sample of preschoolers aged 2.5 to 6.5 years rated the frequency with which their children experienced a wide range of anxiety problems. Exploratory factor analysis indicated four or five factors and it was unclear whether separation anxiety and generalized anxiety represented discrete factors. Results of confirmatory factor analyses indicated a superior fit for a five-correlated-factor model, reflecting areas of social phobia, separation anxiety, generalized anxiety, obsessive-compulsive disorder and fears of physical injury, broadly consistent with DSM-IV diagnostic categories. A high level of covariation was found between factors, which could be explained by a single, higher order model, in which first order factors of anxiety subtypes loaded upon a factor of anxiety in general. No significant differences were found in prevalence of anxiety symptoms across genders. Symptoms of PTSD in this sample were rare. 相似文献
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Ruth Abrams P. Matthijs Bal Premilla D'Cruz Severin Hornung Gazi Islam Matthew McDonald Zoe Sanderson Maria José Tonelli 《Psychologie appliquee》2023,72(1):3-12
In this editorial, we tell the story of how the Special Issue on Critical Perspectives in Work and Organizational Psychology (CWOP) came about, how it fits within the broader agenda of building a critical community within Work and Organizational Psychology, and how future research and thought may be inspired by the collection of critical papers related to work and organizational psychology. We introduce the term “criticalizing” as a key concept in how the Special Issue was developed by the editorial team and the authors. Criticalizing moves beyond fixed static notions of “critical” scholarship toward a process of engaging in more fluid, expansive, and creative perspectives on the scholarship within work and organizational psychology. We illustrate how the set of papers within the Special Issue engages in such criticalizing of the field and offer new ways of thinking about and researching relevant topics in work and organizational psychology. 相似文献
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