Intuitions in Conflict: Preference Reversals Due to Switch Between Sensitization and Diminishing Sensitivity

Sensitization occurs when the passage of time increases the intensity of the experience. Individuals have sensitization intuitions for some unpleasant experiences such as waiting and commuting. In contrast, diminishing sensitivity indicates that the impact of each additional unit of a stimulus decreases as the magnitude of the stimulus increases. In this article, we document a new preference reversal phenomenon due to switch between these two intuitions. When considering unpleasant experiences such as waiting and commuting in a judgment task that asks individuals to consider the impact of an additional unit of time to different baselines, we find that individuals respond in a way consistent with a sensitization intuition. However, when asked to make choices involving trade‐offs between longer unpleasant experiences and other attributes, participants respond in a way contrary to their sensitization intuitions and consistent with diminishing sensitivity. We reason that the automatic use of relative differences and diminishing sensitivity occurs because it facilitates trade‐offs considerations in a typical choice task. Our hypotheses are supported in a series of four studies. Copyright © 2013 John Wiley & Sons, Ltd.     

New approaches to understanding unconscious processes: Implicit and explicit memory systems

Abstract

Freud viewed the unconscious as being roughly equivalent to dynamically repressed wishes, needs, and motivations. Findings from developmental psychology, cognitive psychology, psychoanalysis, and neuroscience over the past 40 years have dramatically changed our views of unconscious processes and the human mind. It is now clear that Freud's dynamic unconscious is only a minor segment of information that is processed at subsymbolic, implicit, and automatic levels. Only a fraction of this information is further processed at explicit conscious levels. Moreover, the vast majority of the information that remains nonconscious is adaptive and has major consequences for development. We examine some clinical implications of these views.     

Can contextual cues control consummatory successive negative contrast?

Rats exposed to incentive downshift show behavioral deterioration. This phenomenon, called successive negative contrast (SNC), occurs in instrumental and consummatory responses (iSNC, cSNC). Whereas iSNC is related to the violation of reward expectancies retrieved in anticipation of the goal (cued-recall), cSNC involves reward rejection and may require only recognition memory retrieved at consumption. The three within-subject experiments reported here suggest that cued-recall memory can also operate in cSNC under some conditions. A small but significant cSNC effect was obtained when animals were exposed to the conditioning context during an average 90-s interval before the introduction of the incentive (either 16% or 2% sucrose solutions), rather than being given immediate access to the sucrose upon entry into the context (Experiment 1). Neither simultaneous contrast (Experiment 2) nor simple sequential effects (Experiment 3) contribute to this within-subject version of cSNC. These results suggest that cSNC can be shifted to a cued-recall mode with appropriate training parameters.     

Reexamining the frustration effect in rats: Aftereffects of surprising reinforcement and nonreinforcement

The reinforcement-omission effect (ROE; also called frustration effect), or greater response strength immediately after nonreinforcement (N) than reinforcement (R), has been traditionally interpreted in terms of one of two factors: transient facilitation after N induced by primary frustration or transient suppression after R induced by postconsummatory processes. Three instrumental lever-pressing experiments with rats demonstrated that the ROE can be caused by either factor in isolation, or by both acting simultaneously. The distribution of trials and the interval between N or R and the target response determine which factor would cause the ROE. Both aftereffects decay in time, but the after-N process decays at a slower rate than the after-R factor.     

Influence of contextual information and past prices on the willingness to pay and expected quality evaluations

This study conducted two experiments to assess consumers' willingness to pay or the expected quality in response to different levels of contradictory contextual information (regarding price and quality) and the presence of anchors in the form of past price paid. First, the results show that the contextual information was decisive in the formation of reference prices that affect the willingness to pay. Second, the anchors did not influence the evaluation of the willingness to pay and the expected quality. And third, it was observed that the coherence of the contextual information (price–quality correlation) performs a moderating role in the relation between reference prices and expected quality. These results suggest that anchors are less important than contextual information in the evaluation process of the willingness to pay and the expected quality, and that therefore neither an adjustment nor a priming mechanism is activated. We found that the coherence of the contextual information influences how individuals evaluate a service. Copyright © 2016 John Wiley & Sons, Ltd.     

The inherent reward of choice

Research suggests that the exercise of control is desirable and adaptive, but the precise mechanisms underlying the affective value of control are not well understood. The study reported here characterized the affective experience of personal control by examining the neural substrates recruited when individuals anticipate the opportunity to make a choice--in other words, when they anticipate the means for exercising control. We used an experimental paradigm that probed the value of having a choice. Participants reported liking cues that predicted a future opportunity to make a choice more than cues that predicted no choice. The anticipation of choice itself was associated with increased activity in corticostriatal regions, particularly the ventral striatum, involved in affective and motivational processes. This study is the first direct examination of the affective value of having the opportunity to choose. These findings have important implications for understanding the role of perception of control, and choice itself, in self-regulatory processes.     

Scaling relative incentive value in consummatory behavior

Surprising downshifts from more preferred (training incentive) to less preferred incentives (test incentive) are usually accompanied by emotional activation and suppression of conditioned behavior in rats. Two experiments were designed to determine whether consummatory behavior is similarly affected by downshifts of equal proportions. Within limits, the degree of consummatory responding during incentive downshift was similar with equal ratios of test concentration to training concentration. Thus, 32–4% and 16–2% downshifts (1:8 test/training ratios) caused similar levels of consummatory behavior, despite differences in the absolute concentrations of the solutions involved in the downshift. An interpretation based on sensory contrast was discarded because of the long intervals between training and test solutions (40 min and 24 h in Experiments 1 and 2, respectively). It is suggested that Weber’s law regulates behavioral suppression after reward downshifts. A theoretical framework for the interpretation of these data is presented.     

Multivariate base rates for the assessment of executive functioning among children and adolescents

This study provides observed base rates of low executive functioning test scores among healthy children and adolescents, stratifies those base rates by narrow intellectual functioning and age groupings, and provides normative classification ranges to aid the interpretation of performances on the Delis-Kaplan Executive Function System (D-KEFS) in clinical practice and research. Participants included 875 children and adolescents between 8 and 19 years old from the D-KEFS normative sample (48% male; 52% female). Among these participants, 838 had complete data and were included in the current study. The racial/ethnic composition of the sample was: White (73.7%), African American (12.4%), Hispanic (11.1%), and other racial/ethnic backgrounds (2.7%). The Overall Test Battery Mean (OTBM) and the prevalence of low scores at various clinical cut-offs were calculated for the 13 primary scores from the D-KEFS Trail Making Test, Verbal Fluency Test, and Color-Word Interference Test. The OTBM and base rates were also calculated separately for those scores reflecting executive functioning (n = 7) and processing speed (n = 6). Healthy children and adolescents commonly obtained low scores on the D-KEFS tests considered here. Younger age, lower estimated full-scale intelligence quotient, and more test scores interpreted were associated with a greater frequency of low scores. Clinicians and researchers are encouraged to consider these multivariate base rates when assessing and attempting to identify executive functioning impairment among children and adolescents with the D-KEFS.     

Between-subject PREE and within-subject reversed PREE in spaced-trial extinction with pigeons

Three experiments explored the partial reinforcement extinction effect (PREE; greater resistance to extinction after partial, rather than continuous, reinforcement training), in a spaced-trial situation with pigeons. Experiments 1 and 2 report conventional PREEs with 24-h intertrial intervals and between-subject designs. The corresponding outcome (food reinforcement or nonreinforcement) was delivered after satisfaction of a fixed-ratio 10 (Experiment 1) or a fixed-ratio 1 (Experiment 2). Experiment 3 reports a reversed PREE in a within-subject design with a fixed-ratio 10 requirement. Extinction occurred faster for the response paired with 50% partial reinforcement than for the response paired with continuous reinforcement. A third response paired with a small reinforcer (1 pellet/trial) in 100% of the trials extinguished faster than a response paired with a large reinforcer (15 pellets/trial). These results are discussed in the context of spaced-trial instrumental performance (key pecking and running), in pigeons.