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We utilize a novel advertising context—commercials seen in a simulated movie theater setting while ambient scent is emitted into the atmosphere—to explore the effects of multisensory cues on brand evaluation and advertising recall. Although both pictorial and olfactory cues enhance brand evaluations and ad recall overall, we find that olfactory (vs pictorial) cues generate more positive feelings toward the brand and enhance recall to a greater extent. We also find that, after a long time delay, re‐experiencing the scent activates pictures' ability to facilitate recall. Theoretical and managerial implications are discussed. Copyright © 2012 John Wiley & Sons, Ltd. 相似文献
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Five studies explored how perceived societal discrimination against one's own racial group influences racial minority group members' attitudes toward other racial minorities. Examining Black-Latino relations, Studies 1a and 1b showed that perceived discrimination toward oneself and one's own racial group may be positively associated with expressed closeness and common fate with another racial minority group, especially if individuals attribute past experiences of discrimination to their racial identity rather than to other social identities (Study 1b). In Studies 2-5, Asian American (Studies 2, 3, and 4) and Latino (Study 5) participants were primed with discrimination against their respective racial groups (or not) and completed measures of attitudes toward Black Americans. Participants primed with racial discrimination expressed greater positivity toward and perceived similarity with Blacks than did participants who were not primed. These results suggest, consistent with the common ingroup identity model (Gaertner & Dovidio, 2000), that salient discrimination against one's own racial group may trigger a common "disadvantaged racial minority" (ingroup) identity that engenders more positive attitudes toward and feelings of closeness toward other racial minorities. 相似文献
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Surveys are among the most common methods for evaluating military sexual assault experiences among members of the U.S. military; however, little research has examined how receiving surveys about such sexual assaults might affect recipients. In the present sample of 530 active duty and veteran military personnel, just 10% reported unexpected upset, 11% reported regretting participation in the survey, and 22% reported benefitting from that participation overall. A minority of respondents with a history of sexual assault while in the military reported unexpected upset, although the prevalence was three times higher than that of participants without such history (24% vs 8%). There were no statistically significant differences in perceived regret and benefit of participation in the survey between those with and without a history of sexual assault while in the military. Although limited in number, male military sexual assault survivors (n = 8) were significantly more likely than female survivors to report being more upset by the survey than they had anticipated. Implications for future research are discussed. 相似文献
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The field of psychology’s explication of anti-fat prejudice and its impact on psychological practice in the U.S. is reviewed. The medical perspective that obesity is itself a disease or a psychological disorder and that fat is the cause of various physical or mental health conditions is challenged and viewed as contributing to weight-based prejudice in the U.S. The role of psychology in educating students and future practitioners about anti-fat bias and research on the ineffectiveness of dieting is examined. Research documenting anti-fat bias in the diagnosis and treatment of fat female clients in the U.S. is reviewed, and potential solutions for eradicating anti-fat prejudice in the clinical practice of psychology, including alternatives to dieting for women, are described. 相似文献
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Marshall Schminke James Caldwell Maureen L. Ambrose Sean R. McMahon 《Organizational behavior and human decision processes》2014
This research examines organizational attempts to recover internally from ethical failures witnessed by employees. Drawing on research on service failure recovery, relationship repair, and behavioral ethics, we investigate how witnessing unethical acts in an organization impacts employees and their relationship with their organization. In two studies—one in the lab and one in the field—we examine the extent to which it is possible for organizations to recover fully from these ethical lapses. Results reveal an ethical recovery paradox, in which exemplary organizational efforts to recover internally from ethical failure may enhance employee perceptions of the organization to a more positive level than if no ethical failure had occurred. 相似文献
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What role do celebrities play in our moral lives? Philosophers have explored the potential for celebrities to function as moral exemplars and role models. We argue that there are more ways in which celebrities play a role in helping us navigate our moral lives. First, gossiping about celebrities helps us negotiate our moral norms and identify competing styles of life. Second, fandom for celebrities serves as the basis for the development of distinct moral communities and identities. Third, celebrities possess high levels of epistemic power which can be used to help change and adapt our moral norms. We will then investigate two kinds of problems that arise from using celebrities in this way. Firstly, harm is done to celebrities because they are used in the ways explained in the first part of the article; secondly, celebrity life has a distinctive nature that can affect the moral agency of celebrities. Fame, we suggest, might lead to a morally unhealthy asymmetry in human relationships. We end by discussing the ethical implications of our analysis and conclude that when using stars for moral navigation, we should take into account the harm this does to them and the distinctive nature of their lives. 相似文献
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