How Do Consumers Transfer Existing Knowledge? A Comparison of Analogy and Categorization Effects

The trend in recent consumer research has been to emphasize the similarities between analogy and categorization. In this investigation, we merge the literature on analogy, categorization, and structure mapping theory to reach a better understanding of their differences. In 3 experiments, we compare consumers’ responses to analogy and categorization cues and find that analogy places much greater constraints on knowledge transfer than categorization by focusing consumers on relational similarities. Illustrating this, the analogy group in Study 1 was just as likely as the categorization group to generate relational inferences, but much less likely to generate attribute inferences. Likewise, the results of Study 2 indicate that the analogy group restricted their processing of features lying outside the common relational system, leading to inferior recall relative to the categorization group. Building on these findings, Study 3 demonstrates that, under certain circumstances, analogy and categorization work together syn‐ergistically to enhance consumer memory.     

Perceptions of Female and Male Managers in the 1990s: Plus ça change . . .

Sex Roles - Despite an increase in the number of womenmanagers, women frequently have difficulty advancing toupper levels of management. Researchers such as V . E.Schein [(1973), “The...     

Reinforcement and Helping Behavior1

A study was conducted to determine the effects of reinforcement following helping in one situation on subsequent helping behavior. It was predicted that helping behavior would increase following positive reinforcement and decrease following negative reinforcement. It was also predicted that the attractiveness of the dispenser of reinforcement would affect subsequent helping. The study was conducted using a 3 × 2 × 2 design with the variables bemg nature of reinforcement, attractivcness of the confederate, and sex of S. The data indicated that subsequent to negative reinforcement, helping responses decrease. There were no differences between the positive, neutral or control conditions. Sex of S interacted with reinforcemcnt condition, with mcn helping more than women following negative reinforcement. Malcs and females also differcd in quality of help given, with men offering more physical help than women, particularly following neutral reinforcement.     

When Living and Working Well Together in Organizations Changes Into Good Social Coexistence: The Talent Club Case

In our contemporary age, where a combination of individualism and mutual distrust is unhappily common among people and society is “liquid” and disoriented, so-called intermediate units (groups, associations) are a precious resource that promotes positive coexistence within organizations and in local communities, too. The present contribution describes an example of such an intermediate unit, the Talent Club, located in a peripheral neighborhood of a metropolitan area in northern Italy. This case study shows the development of positive living and working together in organizations and their transformation in the tool for community development and good coexistence. Qualitative and quantitative data show that the relational aspect is crucial because it promotes authentic exchange among people, supporting participation and social cohesion against self-referential habits and isolation. Although at present the Talent Club is mostly functioning in a affiliating coexistence among members, seeds of a more generative coexistence are clearly detectable.     

Community Research: The Lost Art of Unobtrusive Methods1

The use of unobtrusive methods, with special reference to community‐oriented research, is a lost art, despite their strong recommendation by Webb, Campbell, Schwartz, & Sechrest (1966) as means of supplementing reactive measures. The decline of unobtrusive measures seems to be related to the increased popularity and adherence to the doctrine of informed consent, the decrease in use of deception as a method, and the effort to conceptualize research subjects as cooperative participants. While the distaste for unobtrusive methods seems to reflect increased sensitivity toward ethics in research, the collection of partially reliable and partially valid knowledge continues, with considerable reliance on reactive measures.     

The ‘Collective Pierre Rivière’: Using collective biography and ambling conversational methods to interrogate and re-present pivotal moments from the Pierre Rivière narratives

Collective biography is a research strategy that works at the level of bodily and emotional knowledge and moves beyond individualized versions of the subject, towards subjects-in-process and subjects-in-relation (Davies and Gannon, 2006). In this paper we, the authors, reflect upon and describe our experiences of using collective biography practices as a way of interrogating and writing our way into ‘pivotal moments’ within the Pierre Rivière texts (both book and film). The collective writing about ‘pivotal moments’ that our research group generated during workshops held at a university, exploring the ‘Pierre Rivière’ narratives have then been further reworked into a reflective, layered account, through an ambling conversational process.     

Shyness and sociability: a dangerous combination for illicit substance use in adolescent males?

Researchers have hypothesized that behavioral problems are accentuated when a shy person wants to be with other people. This need to be with others--sociability--is a related but separate construct from shyness. The purpose of the present study was to examine the relationship of shyness and sociability to illicit substance use in a sample of 654 male high school students. It was found that, in general, shy male adolescents were significantly more likely to use illicit substances when compared to those who were not shy. Those who were shy and highly sociable were significantly more likely to use hallucinogenic substances than were those who were shy and low to moderate in sociability as well as those who were not shy. Although not significant, there was a trend toward more cocaine and marijuana use among those who were shy and highly sociable. The implications of these findings for those who work with adolescents are discussed.     

Learning and production of movement sequences: behavioral, neurophysiological, and modeling perspectives

A wave of recent behavioral studies has generated a new wealth of parametric observations about serial order behavior. What was a trickle of neurophysiological studies has grown to a steady stream of probes of neural sites and mechanisms underlying sequential behavior. Moreover, simulation models of serial behavior generation have begun to open a channel to link cellular dynamics with cognitive and behavioral dynamics. Here we review major results from prominent sequence learning and performance tasks, namely immediate serial recall, typing, 2 x N, discrete sequence production, and serial reaction time. These tasks populate a continuum from higher to lower degrees of internal control of sequential organization and probe important contemporary issues such as the nature of working-memory representations for sequential behavior, and the development and role of chunks in hierarchical control. The main movement classes reviewed are speech and keypressing, both involving small amplitude movements amenable to parametric study. A synopsis of serial order models, vis-a-vis major empirical findings leads to a focus on competitive queuing (CQ) models. Recently, the many behavioral predictive successes of CQ models have been complemented by successful prediction of distinctively patterned electrophysiological recordings. In lateral prefrontal cortex, parallel activation dynamics of multiple neural ensembles strikingly matches the parallel dynamics predicted by CQ theory. An extended CQ simulation model--the N-STREAMS neural network model--exemplifies ongoing attempts to accommodate a broad range of both behavioral and neurobiological data within a CQ-consistent theory.