Context-dependent effects on analogical transfer

The role of context in facilitating analogical transfer was investigated in two experiments. In both experiments, subjects first read two stories that were analogous to Duncker’s (1945) radiation problem. Later, subjects attempted to solve the radiation problem. In Experiment 1, the radiation problem was presented in a different context than that of the stories, and followed them by 6 min. Transfer was observed in subjects who were prompted to use the earlier stories in solving the problem. However, the solution frequency of subjects not given such prompts did not differ from control levels. In Experiment 2, the radiation problem was presented in the same context as the earlier stories to some subjects, and in a different context to others. The timing of the radiation problem also was varied. When a 6-min interval separated the stories from the radiation problem, transfer was a function of context, with weak transfer being observed in the samecontext condition, and no transfer being observed in the different-context condition. At a 45-sec delay, transfer was again observed in the same~ontext condition, and a nonsignificant trend toward transfer was observed in the different-context condition. The results were interpreted as indicating that context facilitates the retrieval of relevant problem-solving schemas, and as suggesting that the possession of relevant schemas is not sufficient to produce analogical transfer.     

Attitudes to new technology in relation to social beliefs and group memberships: A preliminary investigation

Though the term “new technology” is widely used and discussed, there has been very little systematic study of attitudes to technology and their relation to other beliefs and group memberships. This article describes an initial investigation into the nature of attitudes towards new technology (n=534 undergraduates) and demonstrates that, as yet, these attitudes are only weakly structured and are not fully integrated with other social beliefs. General evaluations of the benefits of technological advance appear to be almost unrelated to beliefs about the inevitability of these advances or the desire to acquire training to deal with them. Contrary to popular expectations, evaluations of video games are unrelated to other beliefs about technology while other social beliefs are, as yet, only weakly integrated with these attitudes. This study also identifies gender differences in the assessment of potential benefits and highlights other differences attributable to academic group memberships. These finding are discussed with reference to the literature on sex-role stereotyping and group socialization processes.     

Metaphors do not use associations between concepts,they are used to create them

Does the interpretability and aptness of a metaphor depend on prior existing associative relations between the metaphor topic and vehicle? Lexical decision latencies for pairs of words drawn from apt, comprehensible metaphors were no faster than latencies for randomly paired words. In contrast, lexical decision latencies for associatively related word pairs were faster than latencies for randomly paired words. These data suggest that good metaphors do not use preexisting associations to achieve their effects. Instead, we argue tht people use metaphors to create new relations between concepts. Implications for a theory of metaphor comprehension are discussed.     

A rejoinder to Pribram

Summary Contrary to Pribram's assertion, Köhler proposed a functional isomorphism between brain processes and phenomenal events; the sense organs are not implied in the isomorphism principle. With respect to the facts of the Köhler-Pribram collaboration reliance on the written record is recommended.     

Integration of melody and text in memory for songs

Two experiments examined whether the memory representation for songs consists of independent or integrated components (melody and text). Subjects heard a serial presentation of excerpts from largely unfamiliar folksongs, followed by a recognition test. The test required subjects to recognize songs, melodies, or texts and consisted of five types of items: (a) exact songs heard in the presentation; (b) new songs; (c) old tunes with new words; (d) new tunes with old words; and (e) old tunes with old words of a different song from the same presentation (‘mismatch songs’). Experiment 1 supported the integration hypothesis: Subjects' recognition of components was higher in exact songs (a) than in songs with familiar but mismatched components (e). Melody recognition, in particular, was near chance unless the original words were present. Experiment 2 showed that this integration of melody and text occurred also across different performance renditions of a song and that it could not be eliminated by voluntary attention to the melody.