The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention

Color, material, and finish (CMF) are essential to the competitiveness of industrial products. However, in the existing research on CMF from the consumer behavior perspective, there is an insufficient focus on finish, compared with that on color and material. Research on finish is limited to technical methods, and there is a lack of discussion about its impact on consumer purchasing behavior. This study examines the effect of cars' exterior design finish on purchase intention in Japan. The research question is, “does changing the quality of the finish by removing cut lines have a positive effect on purchase intention?” Two sets of images were used: normal images of car exteriors and images of car exteriors improved by removing cut lines. An online survey was conducted to explore the impact of a car's finish on consumers' purchase intentions in the Japanese market. The randomized controlled trial results showed that finish had a significant positive effect on purchase intention. This study analyzes the interaction of finish with consumer characteristics. A multiple regression model with interactions revealed that, among consumers who emphasize design, a higher finish quality prompted a greater positive influence on purchase intention. In design research, styling tends to attract significant attention. However, practitioners should not neglect efforts to improve finishing when manufacturing products. Companies that consider it impossible to convey to consumers the quality of products with delicate finishing need to change their mindset. These suggestions apply not only to the automotive industry but also to other durable consumer goods industries.     

Predictors of COVID-19 precautionary behaviors to protect people with disabilities

Disability is conceptualized using one of two major frameworks: the medical and the social model of disability. The medical model of disability describes disability as an individual issue in which the appropriate intervention is to remove the disability. The social model of disability describes disability as a social construction in which the appropriate intervention is societal change to increase accessibility. This study drew on models of disability to understand predictors of engagement in COVID-precautionary behavior prior to the vaccine to protect people with disabilities (PWD) from contracting COVID-19. Participants (n = 720) with and without disabilities (n = 77 and n = 633, respectively) completed an online questionnaire measuring disability beliefs, attitudes toward PWD, concerns about PWD contracting COVID-19, and engagement in behavior protecting PWD from contracting COVID-19. Medical model beliefs were negatively associated with behavior. In addition, negative attitudes toward PWD and low concern about PWD contracting COVID-19 fully accounted for the relationship. Social model beliefs were positively associated with behavior. In addition, positive attitudes toward PWD and greater concern about PWD contracting COVID-19 partially explained the relationship. These findings suggest that framing disability as a social construction rather than a medical issue could promote greater public health behavior to protect PWD from contracting COVID.     

Book Reviews

S idney L evin and R alph J. K ahana (Eds). Psychodynamic studies on ageing
H ans D ieckmann : Probleme der Lebensmitte—Krise, Umkehr, Neubeginn     

Some statistical treatments compatible with individual organism methodology

Consider experimental treatments with consequences so irreversible that baseline performance cannot be recovered. The conventional method of assessing the effects of such treatments by statistical means involves separate experimental and control groups. An alternative proposed here is to administer the experimental treatment to each subject, one subject at a time and in a random order; whenever any subject receives the experimental treatment, those subjects which have not yet received it receive a control treatment. This procedure permits results significant at the one-tailed 0.05 level to be obtained with four subjects; if a two-group procedure evaluated by means of the U test is used, a minimum of six subjects is needed for the same significance level. More generally, the procedure permits equal sensitivity to any experimental effect with over 30% fewer subjects than a two-group procedure. Extensions of the basic method are made to a variety of levels of the experimental treatment and to treatments without irreversible effects, and limitations of the method are discussed.     

Effects of an Accelerated Reading Course on SAT-V Scores

3 groups of university freshmen took the SAT-V before and after a course in Accelerated Reading. The mean post-test scores for 2 groups increased slightly less than 10 points, while the mean post-test score for the third group decreased significantly. It is concluded that for the type of students used in this study, a course emphasizing speed and accuracy of reading is not of value in increasing scores on the verbal part of the Scholastic Aptitude Test.     

Personality Types and Vocational Choice: A Test of Holland's Theory

In order to test the adequacy of Holland's theory of vocational choice with reference to a broad segment of entering college students, a sample of the freshman class entering the Pennsylvania State University evaluated themselves in terms of the six personality styles of Holland's theory. Relationships between the personality styles and vocational choices were studied for groups of Decided, Tentative, and Undecided students. While several inversions in the data are evident, the data possess sufficient consistency to indicate that the personality identifications these students made in Holland's frame of reference were related to their initial vocational choices.     

Interference with memory for lifted weight

An adaptation-level model for memory was tested by interpolating different weights between the standard and comparison weights. The results suggest that the model should be modified to account for the general tendency to use alternative categories of judgment with equal frequency. In terms of the modified model, memory for the standard shifts toward the value of the interfering stimulus, the magnitude of shift being proportional to the difference between the interfering stimulus and the value the memory would otherwise have had.     

Oculomotor adaptation to wedge prisms with no part of the body seen

When S looks at a visual target through prisms, adaptive shifts in reaching behavior occur even though he sees no part of his body through the prisms. These shifts are caused by a change in the judgment of the direction of gaze (oculomotor change), which in turn is caused by two secondary prismatic effects: (a) asymmetry of the visual display and (b) apparent rotation about a vertical axis of a panel or wall facing S. The “asymmetry” factor contributes 22% of the total oculomotor change, and the “rotation” effect contributes the remaining 78%. Oculomotor change is not facilitated by eye-movement activity. The adaptive oculomotor change induces a non-adaptive proprioception change about one-tenth as large as the oculomotor change. These findings are capable of accounting for the previously unexplained results reported by Wooster in 1923, and also for the current controversy about the role of reafferent stimulation in sensorymotor adaptation.