Modelling elderly patients’ perception of the community pharmacist image when providing professional services*

Professional pharmaceutical services may impact on patient’s health behaviour as well as influence on patients’ perceptions of the pharmacist image. The Health Belief Model predicts health-related behaviours using patients’ beliefs. However, health beliefs (HBs) could transcend beyond predicting health behaviour and may have an impact on the patients’ perceptions of the pharmacist image. This study objective was to develop and test a model that relates patients’ HBs to patient’s perception of the image of the pharmacist, and to assess if the provision of pharmacy services (Intervention group-IG) influences this perception compared to usual care (Control group). A qualitative study was undertaken and a questionnaire was created for the development of the model. The content, dimensions, validity and reliability of the questionnaire were pre-tested qualitatively and in a pilot mail survey. The reliability and validity of the proposed model were tested using Confirmatory Factor Analysis (CFA). Structural Equation Modelling (SEM) was used to explain relationships between dimensions of the final model and to analyse differences between groups. As a result, a final model was developed. CFA concluded that the model was valid and reliable (Goodness of Fit indices: x²(80) = 125.726, p = .001, RMSEA = .04, SRMR = .04, GFI = .997, NFI = .93, CFI = .974). SEM indicated that ‘Perceived benefits’ were significantly associated with ‘Perceived Pharmacist Image’ in the whole sample. Differences were found in the IG with also ‘Self-efficacy’ significantly influencing ‘Perceived pharmacist image’. A model of patients’ HBs related to their image of the pharmacist was developed and tested. When pharmacists deliver professional services, these services modify some patients’ HBs that in turn influence public perception of the pharmacist.     

Children’s understanding of depreciation in scenarios of envy and modesty

The aim of this study was to explore children’s understanding of depreciation when being presented with scenarios of envious or modest behavior. 123 Spanish children, six to eight years of age, decided how a character should respond when faced with a situation of envy or modesty. These situations were described in vignettes. The children chose between a response of either depreciation or admiration in the case of envy and between a response of either modesty or immodesty when faced with modest behavior. They were then asked to explain the reasons for their choices. Generally speaking, the results indicated that children rated self-depreciation in scenarios of modesty more highly than they did depreciation of another in situations of envy. An interaction effect showed that eight-year-old chose modest responses more than immodest ones, in contrast to the six-year-old. Conversely, age differences were not observed for the scenarios of envy. We discuss these results in light of the children’s explanations. Furthermore, the acquisition of emotional display rules is discussed, as well as the ability to manage emotions. Also, we discuss the truths and falsehoods of expression within the framework of social pragmatism in the selection of responses in both scenarios.     

“May I present you: my disgust!” – Declared disgust sensitivity in the presence of attractive models

Disgust sensitivity differs among men and women, and this phenomenon has been observed across numerous cultures. It remains unknown why such sex differences occur, but one of the reasons may relate to differences in self-presentation. We tested that hypothesis in an experiment comprising 299 participants (49% women) randomly allocated into three groups. Each group completed the Three Domains Disgust Scale (TDDS) and rated how disgusting they found olfactory, visual, gustatory, and tactile disgust elicitors either when a male experimenter was present, a female experimenter was present, or no experimenter was present. We hypothesised that male participants in the female experimenter group would declare decreased levels of disgust sensitivity, and female participants in the male experimenter group would declare increased levels of disgust sensitivity. Results showed that despite sex differences in pathogen and sexual disgust, attractive experimenters did not evoke any differences in declared disgust across groups with one exception–both men and women self-presented as more sensitive to sexual disgust in the presence of the female experimenter. We discuss our findings in the light of evolutionary and social theories.