A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising

According to construal level theory, consumers’ processing styles become more abstract as psychological distance increases, but they grow more concrete when psychological distance decreases. This study provides evidence that panoramic pictures in which the horizon appears in the lower versus upper part of the frame trigger a different level of construal. As such, this study raises a novel source of construal. In addition, this study shows that when both visual (e.g., horizon height) and verbal (e.g., temporal benefit) advertising elements induce the same level of construal, advertising effectiveness increases. This work differs from previous research in that it focuses on the construal fit evoked by two advertisement features rather than a fit in construal between an external stimulus and the internal mindset of the consumer.     

Hope for the Worst: Occasional Reinforced Extinction and Expectancy Violation in the Treatment of OCD

An inhibitory learning conceptualization of treatment mechanisms in exposure-based therapy appears to better account for durability of symptom reduction and index overall learning. Presented here is an overview of two core elements of inhibitory learning, expectancy violation and occasional reinforced extinction, as they are thought to function in exposure and response prevention (ERP) for OCD. The overview is then followed by case examples illustrating these processes at work in a naturalistic clinical setting. Implications for treatment are broadly discussed.     

Intergenerational transmission of attentional bias and anxiety

Earlier evidence has revealed a bi‐directional causal relationship between anxiety and attention biases in adults and children. This study investigated the prospective and concurrent relations between anxiety and attentional bias in a sample of 89 families (mothers, fathers, and first‐born children). Parents’ and children's attentional bias was measured when children were 7.5 years old, using both a visual probe task and visual search task with angry versus happy facial expressions. Generalized and social anxiety symptoms in parents and children were measured when children were 4.5 and 7.5 years old. Anxiety in parents and children was prospectively (but not concurrently) related to their respective attentional biases to threat: All participants showed a larger attentional bias to threat in the visual search (but not in the visual probe) task if they were more anxious at the 4.5 (but not at the 7.5) year measurement. Moreover, parents’ anxiety levels were prospectively predictive of the visual search attentional bias of their children after controlling for child anxiety. More anxiety in mothers at 4.5 years was related to a faster detection of angry among happy faces, while more anxiety in fathers predicted a faster detection of happy among angry faces in children at 7.5 years. We found no direct association between parental and child attentional biases. Our study contributes to the recently emerging literature on attentional biases as a potential mechanism in the intergenerational transmission of anxiety by showing that parents’ anxiety rather than parents’ attentional bias contributes to the intergenerational transmission of risk for child anxiety.     

Broadening the individual differences lens on party support and voting behavior: Cynicism and prejudice as relevant attitudes referring to modern-day political alignments

Social-cultural and economic-hierarchical ideological attitudes have long been used to explain variation in political partisanship. We propose two additional, stable attitudes (political cynicism and ethnic prejudice) that may help in explaining contemporary political alignments. In a Belgian (N = 509) and Dutch sample (N = 628), we showed that party support can be segmented into four broad families: left, libertarian, traditionalist, and far-right parties. Both studies revealed that social-cultural and economic-hierarchical right-wing attitudes were negatively related to left party support and positively to libertarian, traditionalist and far-right support. Importantly, additional variance was consistently explained by political cynicism (lower libertarian and traditionalist support), ethnic prejudice (lower left support), or both (higher far-right support). Study 2 additionally demonstrated these patterns for self-reported voting.     

On Different Sides: Investigating the Persuasive Effects of Anger Expression in Political News Messages

Anger expression is increasingly prevalent in political news messages. However, the persuasive effects of expressing anger in a political context have received scant attention from researchers. We conducted two experiments to investigate the hypothesis that anger expression is detrimental to persuasion because it runs counter to well‐established social norms for the polite expression of opinions. We created political news messages including a persuasive appeal by a politician that was supported either with an expression of anger or with an expression of nonemotional disagreement. The results of Experiment 1 (N = 120) showed that anger messages were perceived as less appropriate than control messages, and that politicians expressing anger were perceived as less likable and less competent than politicians who disagreed in nonemotional terms. In Experiment 2 (N = 1,005), the negative effects of anger expression on perceived likability and competence were replicated. Also in line with Experiment 1, anger messages were perceived as less appropriate, but this time only for those with negative a priori attitudes toward the advocated position. In contrast, those with positive a priori positions toward the advocated position perceived anger messages as more appropriate than the control messages.     

Affective flexibility: evaluative processing goals shape amygdala activity

ABSTRACT— Although early research implicated the amygdala in automatic processing of negative information, more recent research suggests that it plays a more general role in processing the motivational relevance of various stimuli, suggesting that the relation between valence and amygdala activation may depend on contextual goals. This study provides experimental evidence that the relation between valence and amygdala activity is dynamically modulated by evaluative goals. During functional magnetic resonance imaging, participants evaluated the positive, negative, or overall (positive plus negative) aspects of famous people. When participants were providing overall evaluations, both positive and negative names were associated with amygdala activation. When they were evaluating positivity, positive names were associated with amygdala activity, and when they were evaluating negativity, negative names were associated with amygdala activity. Evidence for a negativity bias was found; modulation was more pronounced for positive than for negative information. These data suggest that the amygdala flexibly processes motivationally relevant evaluative information in accordance with current processing goals, but processes negative information less flexibly than positive information.     

Pi on Earth, or Mathematics in the Real World

We explore aspects of an experimental approach to mathematical proof, most notably number crunching, or the verification of subsequent particular cases of universal propositions. Since the rise of the computer age, this technique has indeed conquered practice, although it implies the abandonment of the ideal of absolute certainty. It seems that also in mathematical research, the qualitative criterion of effectiveness, i.e. to reach one’s goals, gets increasingly balanced against the quantitative one of efficiency, i.e. to minimize one’s means/ends ratio. Our story will lead to the consideration of some limit cases, opening up the possibility of proofs of infinite length being surveyed in a finite time. By means of example, this should show that mathematical practice in vital aspects depends upon what the actual world is like.

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De-Ontologizing the Debate on Social Explanations: A Pragmatic Approach Based on Epistemic Interests

In a recent paper on realism and pragmatism published in this journal, Osmo Kivinen and Tero Piiroinen have been pleading for more methodological work in the philosophy of the social sciences—refining the conceptual tools of social scientists—and less philosophically ontological theories. Following this de-ontologizing approach, we scrutinize the debates on social explanation and contribute to the development of a pragmatic social science methodology. Analyzing four classic debates concerning explanation in the social sciences, we propose to shift the debate away from (a) the ontologizing defenses of forms of social explanation, and (b) a winner-takes-all-approach. Instead, we advocate (c) a pragmatic approach towards social explanation, elaborating a rigorous framework for explanatory pluralism detached from the debates on social ontology.