Lies and bullshit: The negative effects of misinformation grow stronger over time

In a world where exposure to untrustworthy communicators is common, trust has become more important than ever for effective marketing. Nevertheless, we know very little about the long-term consequences of exposure to untrustworthy sources, such bullshitters. This research examines how untrustworthy sources—liars and bullshitters—influence consumer attitudes toward a product. Frankfurt's (1986) insidious bullshit hypothesis (i.e., bullshitting is evaluated less negatively than lying but bullshit can be more harmful than are lies) is examined within a traditional sleeper effect—a persuasive influence that increases, rather than decays over time. We obtained a sleeper effect after participants learned that the source of the message was either a liar or a bullshitter. However, compared to the liar source condition, the same message from a bullshitter resulted in more extreme immediate and delayed attitudes that were in line with an otherwise discounted persuasive message (i.e., an advertisement). Interestingly, attitudes returned to control condition levels when a bullshitter was the source of the message, suggesting that knowing an initially discounted message may be potentially accurate/inaccurate (as is true with bullshit, but not lies) does not result in the long-term discounting of that message. We discuss implications for marketing and other contexts of persuasion.     

All's well that ends well? Outcome bias in pilots during instrument flight rules

The objective of the present study was to examine if the Outcome Bias also occurs in pilots flying under instrument flight rules (IFR). In a scenario-based survey, 60 pilots evaluated weather-related decisions made by hypothetical pilots. Participants rated the decisions as better, less risky, and regarded the probability that they would have made the same decision as higher when they were followed by a positive outcome, than when they were followed by a negative outcome. This effect showed likewise for novice pilots and for experienced pilots. These findings could be relevant for the flight-related decision-making of pilots, which sometimes is affected by the decisions made by third-party pilots. In particular, decisions made by other pilots that have led to positive outcomes might be hastily followed, whereas those that have led to negative outcomes might be hastily rejected.     

A method for the precise switching of speech

A simple procedure by which a speech signal may be switched on or off (or from one ear to the other) at a precise instant of time is described. The speech sample is first recorded on a magnetic tape loop. A reference pulse is then recorded preceding the speech signal. This reference pulse triggers an adjustable time delay which in tum operates an electronic switch at an appropriate time.     

Detection of extraneous signals during sentence recognition

In two separate experiments, 40 Ss were presented with recorded sentences during each of which a click occurred. Ss had to depress a key as soon as they heard the click. RTs were f aster when the click was located at the major syntactic break of the sentence compared with RTs to clicks not at a break. This confirmed the hypothesis that processing load is a function of the surface structure of sentences, although the role of minor breaks was not clear. A second finding was that RTs were slower when the click was in the first rather than in the second half of the sentence. This can also be explained in terms of differential processing loads.     

Response latencies in human matching-to-sample

Optimum characterization of individual information-processing skills requires isolation of assessable components. In matching-to-sample, three elementary processes might be separated if a proposed model of serial, selfterminating search were supported: registration of the stimulus in short-term memory, comparison of the two registered stimuli, and execution of the identifying response. Support for the model was obtained when response latencies were examined as a function of left-to-right position of the target stimulus in a display, but quantitative estimates of components could not be made because of interactions between tasks and the linearity of the scanning process. A second experiment, which varied the number of comparison stimuli, yielded highly linear functions whose slopes and intercepts violated certain aspects of the model. Data on eye movements obtained in a third experiment again supported the basic model but indicated that median response latencies represent a confounding of optimal and suboptimal performances.     

Signalled and unsignalled free-operant avoidance in the pigeon

Pigeons were trained to depress a lever to avoid electric shock under free-operant avoidance schedules without a warning signal, or with a warning signal that could be terminated only by a response. Most birds in the signalled avoidance procedure terminated more than 50% of the warning signals before shock. In the unsignalled avoidance procedure, several birds formed a temporal discrimination and received relatively few shocks; other birds responded only in post-shock bursts, and received many more shocks.     

Management skill in student organizations

Seventy-two social fraternities were studied to discover some reasons for the variation in the degree of success attained by these student organizations on a college campus. The specific factors studied were management practices that could be employed by the groups. Analysis revealed a significant positive relationship between success as a fraternity and the use of certain management practices, and it identified several individual practices or characteristics highly associated with more successful groups. This article proposes that student organizations would find such practices influential in their future survival and success.