A tool to act blind? Object-assisted eye-covering as a self-handicapping behavior and social play signal in Balinese long-tailed macaques

Animal Cognition - Self-handicapping behaviors evolved as honest signals that reliably reflect the quality of their performers. In playful activities, self-handicapping is described as...     

Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants

Consumers' increasing use of voice-activated artificial intelligence technologies is stimulating the development of a new line of research in the field of marketing aiming to analyse the branding implications in this innovative experiential context. The spread of so-called name-brand voice assistants (NBVAs) is creating interesting opportunities in terms of brand anthropomorphism. The brand anthropomorphisation strategies adopted by companies are poorly studied in the academic literature, and only one contribution has been made in the experiential field of NBVAs. Therefore, the objective of our work is to begin to fill this gap by investigating the pillars of brand anthropomorphisation strategies (i.e., activities and branding outcomes) in the specific NBVA context by adopting a managerial perspective. Therefore, we followed an exploratory qualitative approach based on in-depth personal interviews with practitioners engaged in these strategies in the automotive sector. The resulting cognitive map reveals the following three levels of strategic pillars: drivers (i.e., designing a human-like brand voice and human-like consumer-brand dialogue), intermediate outcomes (i.e., brand personality and the strength of consumer-brand relationships), and final outcomes (i.e., multidimensional brand loyalty). Our study enriches both the literature concerning brand anthropomorphisation strategies and the nascent stream on NBVAs and provides managerial guidelines in the new in-car NBVA context.     

Pause measures during reading and recall in serial list learning

An investigation is reported into pausing and grouping during the serial learning of letter strings, when presented randomly by length and when presented in ascending order. Mean pause times for the reading and recall of longer lists were significantly greater than for lists of shorter span due to extended pausing at specific list positions. In general, reading rhythms were duplicated during recall. Subjects were highly consistent in maintaining their level of pause duration across lists and responded to additions in list length by increasing their number of groups, not by increasing group size. Triadic sequences were the most popular form of spontaneous organization. Pausing measures are discussed as indices of organizational strategies.     

Auditory evoked brain responses: Intensity functions from bipolar human scalp recordings

Average evoked brain responses were computed from four simultaneous recordings during binaural tone stimulation at 10 intensity levels. Amplitudes and latencies were measured for the prominent components, and linear regression coefficients were computed. The results indicate that the sensitivity of the evoked response to stimulus intensity is dependent upon the selection of the appropriate measure. Linear amplitude functions were demonstrated. Additional research relating these responses to psychophysical measures is suggested.     

Detection of extraneous signals during sentence recognition

In two separate experiments, 40 Ss were presented with recorded sentences during each of which a click occurred. Ss had to depress a key as soon as they heard the click. RTs were f aster when the click was located at the major syntactic break of the sentence compared with RTs to clicks not at a break. This confirmed the hypothesis that processing load is a function of the surface structure of sentences, although the role of minor breaks was not clear. A second finding was that RTs were slower when the click was in the first rather than in the second half of the sentence. This can also be explained in terms of differential processing loads.