Cross-Cultural Sexism and the Effectiveness of Gender (Non)Traditional Advertising: A Comparison of Purchase Intentions in Poland,South Africa,and the United Kingdom

Findings regarding the effectiveness of (non)traditionally gendered advertisements are mixed and largely emanate from the United States. We tested the stereotype content model and ambivalent sexism theory cross-nationally in an advertising context and predicted that paternalistic (vs. envious) female stereotypes will trigger higher purchase intent (PI) irrespective of country (Hypothesis 1), viewers’ benevolent sexism will positively predict PI for paternalistic housewife advertisements (Hypothesis 2a), viewers’ hostile sexism will negatively predict PI for envious businesswoman advertisements (Hypothesis 2b), and these relationships with sexism will be confined to less gender egalitarian countries (i.e., Poland and South Africa) (Hypothesis 3). Statistical analyses of data from 468 Polish, South African, and British university students supported Hypothesis 1 and partially supported Hypotheses 2 and 3. The predicted patterns held for South Africa, but in Poland, viewers’ benevolence positively predicted PI for both advertisement types, with the exception of highly hostile women. British viewers’ hostility positively predicted PI for the housewife advertisement. Our findings support the cross-cultural applicability of the stereotype content model to advertising and suggest that the predictive role of sexism changes depending on its type, advertisement type, country, and gender. We recommend that advertisers should adopt a nuanced approach in predicting the effectiveness of gendered advertisements.     

A Phenomenological Analysis of the Invisibility Syndrome

Interpretative phenomenological analysis was used to explore 10 African American men's perceptions of invisibility. Participants perceived invisibility as an extra unwarranted burden that is accompanied by feelings of hopelessness, anxiety, and anger. Participants also coped with invisibility by finding safe havens within the Black community. Implications for counselors are discussed. Se empleó el análisis interpretativo fenomenológico para explorar las percepciones de invisibilidad de 10 varones Afroamericanos. Los participantes percibían la invisibilidad como una carga extra injustificada que va acompañada de sentimientos de desesperanza, ansiedad y rabia. Los participantes también afrontaban la invisibilidad encontrando refugio entre la comunidad Negra. Se discuten las implicaciones para consejeros.     

Protective behavioral strategies as a mediator and moderator of the relationship between self-regulation and alcohol-related consequences in first-year college students

This study examined protective behavioral strategies (PBS) as a potential mediator and moderator of the relationship between self-regulation and alcohol-related consequences. Participants were 249 first-year undergraduate men and women. The use of PBS partially mediated the relationship between self-regulation and alcohol-related problems (i.e., supporting the "self-control equals drinking control" hypothesis). However, use of PBS appeared more important for those with poorer self-regulation abilities (supporting the "PBS protect the impaired" hypothesis). Because both mediation and moderation were supported, a moderated mediation model was tested. The moderated mediation model demonstrated that the negative relationship between self-regulation and alcohol-related consequences could be explained by use of PBS for individuals with poor-to-average self-regulation but not for individuals with above-average, self-regulation abilities. Implications of the study's findings are discussed.     

The influence of playing a non-reward game on motor ability and executive function in Parkinson's disease

The aim of this study is to evaluate the acute effect of playing games on executive function and motor ability in Parkinson's disease (PD). Consecutive cases with PD were studied with the Unified Parkinson Disease Rating Scale (UPDRS), Mini-Mental State examination (MMSE), Beck Depression Inventory (BDI), Stroop test, finger tapping and 14-meter walk test. After randomization, patients performed a game of dominoes and were tested before and after experiment being further categorized as control, winners or non-winners. Forty patients, 27 male (67.5%), aged 48 to 84 years (63.2 ± 8.5), Hoehn & Yahr I to III were included. Twenty-eight (70%) presented depressive symptoms (BDI > 10). Groups (Control N = 13; Winners = 14 and Non-winners = 13) were not different regarding age, disease duration, age at onset, BMI, MMSE scores, depressive symptoms, levodopa dose, and previous practice of games. Winners presented significantly better results on executive function (Stroop test, p = 0.002) and on motor activity (Finger tapping, p = 0.01). Non-winners showed a trend of better performance in the 14-meter-walk test. This study shows that the practice of a non-reward game acutely improved memory and motor skills in PD. Our results suggest a role for the reward system in the modulation of the dopaminergic function of the basal ganglia in these patients.     

Counseling in the Philippines: Past,Present, and Future

The history of colonization and persistent attempts at self‐governance in the Philippines parallel the beginnings of counseling in the country, which were largely influenced by the United States. Because of the Guidance and Counseling Act of 2004 and the Psychology Act of 2009, counseling is on its way to professionalization and regulation. Counseling is growing in depth and credibility, as evidenced by applications in practice that are not only indigenous but powerfully relevant.     

Does the Order of Face-to-Face and Computer-Mediated Communication Matter in Diverse Project Teams? An Investigation of Communication Order Effects on Minority Inclusion and Participation

Purpose  

This study investigated whether meeting electronically first using computer-mediated communication (CMC) before meeting face-to-face (FTF) increases the inclusion of a female group member in a predominantly male project team.     

The Role of Job Seekers' Individual Characteristics on Job Seeking Behavior and Psychological Well‐being

The job search process is considered a complex and intensive procedure requiring investment in time and effort on behalf of job seekers. Our study attempts to explore further the effects of a number of individual characteristics on job search behavior, effort, job search outcomes, as well as, on psychological well‐being. We examined these relationships using a daily diary methodology with the participation of 79 recent university graduates–job seekers in Greece at the beginning of the recent financial crisis. Our results did not support the importance of these individual characteristics on job search behavior, effort, and job search outcomes, but it supported their role of daily psychological well‐being, especially their self‐esteem. We discuss implications for job seekers to cultivate these skills that are related to these individual characteristics helpful in maintaining a positive psychological state during the job search period.