Consumer segments in social commerce: A latent class approach

Social commerce is thriving; therefore, it becomes essential to recognize different types of social commerce shopper. In this study, we assume that social networking sites such as Facebook contain differently behaving consumer segments. Based on the assumption that the majority of social commerce shoppers are young adults, we are interested in identifying unobservable shopper segments that the young group may contain. A conceptual model has been tested that incorporates the psychological factor (trust), the unified theory of acceptance and the use of technology (UTAUT2), and behavioral aspects using mixture modeling techniques to reveal the unobservable consumer segments who have searched for clothing items through Facebook when shopping (n = 309). Three segments were found: social patrons (n = 219), wary explorers (n = 72), and sporadic explorers (n = 18). The study is a rare attempt to specifically categorize social commerce shopper segments by using mixture modeling techniques. The study offers further research avenues. Copyright © 2016 John Wiley & Sons, Ltd.     

Some Notes on the Census of Religious Bodies, 1926

In line with previous results that challenge the traditional primacy of warmth over competence in outgroup perception, we propose to bridge elements from stereotype content model and social identity theory: Perceivers will use the competence and warmth dimensions differentially when interpreting higher or lower status outgroup members' behavior. We test the hypothesis that the dimension that is less favorable for the outgroup and more favorable for the ingroup will be used. In particular, we investigate whether the warmth dimension would better predict the interpretation of higher status outgroup members' behavior than the competence dimension, whereas the competence dimension would better predict the interpretation of lower status outgroup members' behavior than the warmth dimension. Two studies separately test these effects. Results suggest the existence of a motivated bias in interpreting outgroup members' behavior, especially when there is ingroup identification.     

An odorant congruent with a colour cue is selectively perceived in an odour mixture

Odour identification can be influenced by colour cues. This study examined the mechanism underlying this colour context effect. We hypothesised that a specific odour component congruent with a colour would be selectively perceived in preference to another odour component in a binary odour mixture. We used a ratio estimation method under two colour conditions, a binary odour mixture (experiment 1) and single chemicals presented individually (experiment 2). Each colour was congruent with one of the odour components. Participants judged the perceived mixture ratio in each odour container on which a colour patch was pasted. An influence of colour was not observed when the odour stimulus did not contain the odour component congruent with the colour (experiment 2); however, the odour component congruent with the colour was perceived as more dominant when the odour stimulus did contain the colour-congruent odorant (experiment 1). This pattern indicates that a colour-congruent odour component is selectively perceived in an odour mixture. This finding suggests that colours can enhance the perceptual representation of the colour-associated component in an odour mixture.     

Enhanced development of auditory change detection in musically trained school‐aged children: a longitudinal event‐related potential study

Adult musicians show superior auditory discrimination skills when compared to non‐musicians. The enhanced auditory skills of musicians are reflected in the augmented amplitudes of their auditory event‐related potential (ERP) responses. In the current study, we investigated longitudinally the development of auditory discrimination skills in musically trained and nontrained individuals. To this end, we recorded the mismatch negativity (MMN) and P3a responses from children who play a musical instrument and age‐matched children with no musical training at ages 7, 9, 11, and 13. Basic auditory processing was investigated by recording ERPs in the Multi‐Feature Paradigm that included frequency, duration, intensity, location, and gap deviants. The detection of musically more relevant sound changes was examined in an oddball paradigm with major chords as standards and minor chords as deviants. The musically trained children showed larger increase in MMN and P3a amplitudes with age for the chord deviants than the control children. There was also a strong trend (p = .054) for larger increase in MMN amplitude in the musically trained children for the location deviant. As no group differences in response amplitudes were evident at the early stages of the training, our results suggest that the superior neural auditory discrimination in adult musicians is due to training and not pre‐existing differences between musicians and non‐musicians.     

Meaning as perceived and experienced by an African student group

This qualitative study explored what a Batswana group of African students (N?=?73) find most meaningful in their life and why those sources of meaning are important to them. Findings showed that, in line with previous Western studies, the most important source of meaning is relationships, and in particular family which provides support, but is also intrinsically valuable. Relatedness in this African group is also different from Western conceptualisations and previous empirical findings in the sense that horizontal (interpersonal) and vertical (spiritual) relationships are deeply intertwined. Education as a domain of life is also an important source of meaning to this cohort of students. The reported perceived meanings and experienced reasons bring forth a picture that resonates with values and expectations from the specific cultural and life phase contexts in which these African students are embedded. The meaning of these meanings for the enhancement of well-being in students merits exploration.     

The Role of Personality Factors in the Dynamics of Context and Psychological Well-Being

The purpose of this study was to determine personality factors that mediate between context and psychological well-being. A convenience sample of 514 mutlicultural participants from Potchefstroom (n=384) and Mafikeng (n=130) comprising mainly of black and white students was drawn. The participants completed measures on extraversion and agreeableness and psychological well-being in a cross-sectional survey. Context was defined in terms of differentials pertaining to race, socioeconomic differentials and infrastructural resources. Regression analyses indicated the viability of relationships among context, personality and psychological well-being. Structural equation models showed that both extraversion and agreeableness mediate the relationship between context and psychological well-being. Future research using longitudinal designs may study the importance of social context, personality factors and psychological well-being within and between groups.     

Psychometric Properties of Various Scales Measuring Psychological Well-Being in a South African Context: The FORT 1 Project

The aim of this study was to do a first phase screening of psychometric properties of various scales measuring facets of psychological well-being so as to address further questions in the FORT 1 project (FORT 1 = Clarifying the nature of psychological strengths). All scales (except one) were developed in a Western context, and measure facets of cognitive, affective, conative, social, and spiritual psychological well-being. As it could not be assumed that scales are valid in South African contexts, a broad screening of their psychometric properties was necessary before specific questions could be adressed. A convenience sample (N=514) including white (n=384) and black (n=130) students and adults from the North West Province and Gauteng areas completed all questionnaires. Psychometric properties of scales varied from acceptable to unacceptable for use in a specific subgroup.     

Psychological Strengths as Predictors of Postgraduate Students' Academic Achievement

This study sought to predict students' Grade Point Average (GPA) from their personal sense of coherence, locus of control, hope and research self-efficacy. Participants were 429 postgraduate students at a large South African university (males = 86, females = 311, age range = 20 to 53, mean age = 30, SD = 6.77). They completed measures of sense of coherence, locus of control, hope orientation and research self-efficacy. Data were analysed using logistic regression. Results revealed that only research self-efficacy significantly predicted academic achievement. Although of small practical significance, it seems that students' beliefs about their own potential and abilities regarding research could influence their success to some degree. It is recommended that research self-efficacy, together with other psychological strengths, be further investigated as a predictor of academic success.