Predictive Validity of the Implicit Association Test in Studies of Brands,Consumer Attitudes,and Behavior

Three studies investigated implicit brand attitudes and their relation to explicit attitudes, product usage, and product differentiation. Implicit attitudes were measured using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT‐measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald's and Milk Bar) showed implicit attitudi‐nal preference for their favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca‐Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta‐analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone.     

Internationalizing the counseling psychology curriculum: toward new values,competencies, and directions

The changing world in which we now live requires that counseling psychology alter its training curriculum assumptions, content, and methods to prepare students and faculty for meeting the challenges of life in the global community. Global problems such as poverty, migration, overpopulation, international war and violence, rapid urbanization, and cultural disintegration are posing new challenges for service professions that are no longer suited to ethnocentric values, content, and interventions. Adjustment syndromes such as alienation, culture shock, acculturation, identity conflict and confusion, and migration stress are now emerging as major problems for counselors in schools, colleges, industry, clinics and private practice. New competencies are needed. The present article offers 50 different ways to assist in the internationalization of the counseling curriculum, with specific recommendations for professional psychological associations and department of psychology curriculum content and extra-curricular activities, and universities. The article calls upon counseling psychologists around the world to help create a new professional and global consciousness that can advance our field by addressing the problems we face and restoring dignity to those we serve through the provision of more informed and culturally sensitive services.     

The influence of different therapists on functional analysis outcomes

Recently, researchers have demonstrated that certain antecedent variables can affect the results of a functional analysis. The purpose of the current study was to evaluate the effects of family members versus a direct‐care staff member on the occurrence of problem behaviors during three concurrently conducted functional analyses. The results of the functional analyses demonstrated that the participant's problem behaviors were maintained by positive reinforcement (i.e. access to tangible items) and negative reinforcement (i.e. escape from demands) when either his mother or stepfather was the therapist in the functional analysis; however, no problem behaviors were displayed when a direct‐care staff member was the therapist in the functional analysis. Copyright © 2004 John Wiley & Sons, Ltd.     

job satisfaction among employee assistance professionals: a national study

This study was designed to examine job satisfaction in a national sample of employee assistance program (EAP) professionals. Data were collected from 210 EAP professionals through mailed surveys consisting of an individual information form and the Minnesota Satisfaction Questionnaire (MSQ; D. J. Weiss, G. W. England, & L. H. Lofquist, 1967), The average MSQ total score was within the satisfied range. The results indicated that respondents employed by external EAP organizations were more satisfied with their jobs than those who were employed by internal EAPs. Age, gender, race of respondent, rural vs. nonrural work setting, and national certification of respondent had no statistically significant impact on job satisfaction.     

'Black Theology Then and Now: A Second Generation Assessment'

Book reviewed in this article:
Dwight N. Hopkins, Heart and Head: Black Theology Past, Present and Future     

Cleaning up systematic error in eye-tracking data by using required fixation locations

In the course of running an eye-tracking experiment, one computer system or subsystem typically presents the stimuli to the participant and records manual responses, and another collects the eye movement data, with little interaction between the two during the course of the experiment. This article demonstrates how the two systems can interact with each other to facilitate a richer set of experimental designs and applications and to produce more accurate eye tracking data. In an eye-tracking study, a participant is periodically instructed to look at specific screen locations, orexplicit required fixation locations (RFLs), in order to calibrate the eye tracker to the participant. The design of an experimental procedure will also often produce a number ofimplicit RFLs—screen locations that the participant must look at within a certain window of time or at a certain moment in order to successfully and correctly accomplish a task, but without explicit instructions to fixate those locations. In these windows of time or at these moments, the disparity between the fixations recorded by the eye tracker and the screen locations corresponding to implicit RFLs can be examined, and the results of the comparison can be used for a variety of purposes. This article shows how the disparity can be used to monitor the deterioration in the accuracy of the eye tracker calibration and to automatically invoke a re-calibration procedure when necessary. This article also demonstrates how the disparity will vary across screen regions and participants and how each participant’s uniqueerror signature can be used to reduce the systematic error in the eye movement data collected for that participant.     

The Psychodynamics of Australian Settler–Nationalism: Assimilating or Reconciling With the Aborigines?

Settler–nationalism is a form of nationalism that must face specific cultural dilemmas as a result of the dispossession of indigenous peoples. Since the Second World War, Australia has attempted to come to terms with its past of dispossession and to find ways to incorporate Aborigines within national imaginings, and within the nation itself. This paper argues that there are two modes of settler–nationalism—termed assimilationist and indigenizing—that compete to organize the national reality, including relations between the settler and indigenous populations. Kleinian object relations theory is drawn upon to delineate the emotional structures of the two modes of nationalism. Implications for indigenous rights, in particular for Aboriginal land rights, are examined.     

Estimated Risk of Developing Selected DSM-IV Disorders Among 5-Year-Old Children with Prenatal Cocaine Exposure

We estimated childhood risk of developing selected DSM-IV Disorders, including Attention-Deficit Hyperactivity Disorder (ADHD), Oppositional Defiant Disorder (ODD), and Separation Anxiety Disorder (SAD), in children with prenatal cocaine exposure (PCE). Children were enrolled prospectively at birth (n = 476) with prenatal drug exposures documented by maternal interview, urine and meconium assays. Study participants included 400 African-American children from the birth cohort, 208 cocaine-exposed (CE) and 192 non-cocaine-exposed (NCE), who attended a 5-year follow-up assessment and whose caregiver completed the Computerized Diagnostic Interview Schedule for Children. Under a generalized linear model (logistic link), Fisher’s exact methods were used to estimate the PCE-associated relative risk (RR) of these disorders. Our results indicated a modest but statistically robust elevation of ADHD risk associated with increasing levels of PCE (p < 0.05). Binary comparison of CE versus NCE children indicated no PCE-associated RR. Estimated cumulative incidence proportions among CE children were 2.9% for ADHD (vs 3.1% NCE); 1.4% for SAD (vs 1.6% NCE); and 4.3% for ODD (vs 6.8% NCE). Our findings suggest evidence of increased risk of ADHD (but not ODD or SAD) in relation to an increasing gradient of PCE during gestation.     

Posterior parietal cortex and episodic retrieval: Convergent and divergent effects of attention and memory

Functional neuroimaging studies of humans engaged in retrieval from episodic memory have revealed a surprisingly consistent pattern of retrieval-related activity in lateral posterior parietal cortex (PPC). Given the well-established role of lateral PPC in subserving goal-directed and reflexive attention, it has been hypothesized that PPC activation during retrieval reflects the recruitment of parietal attention mechanisms during remembering. Here, we evaluate this hypothesis by considering the anatomical overlap of retrieval and attention effects in lateral PPC. We begin by briefly reviewing the literature implicating dorsal PPC in goal-directed attention and ventral PPC in reflexive attention. We then discuss the pattern of dorsal and ventral PPC activation during episodic retrieval, and conclude with consideration of the degree of anatomical convergence across the two domains. This assessment revealed that predominantly divergent subregions of lateral PPC are engaged during acts of episodic retrieval and during goal-directed and reflexive attention, suggesting that PPC retrieval effects reflect functionally distinct mechanisms from these forms of attention. Although attention must play a role in aspects of retrieval, the data reviewed here suggest that further investigation into the relationship between processes of attention and memory, as well as alternative accounts of PPC contributions to retrieval, is warranted.Episodic memory—declarative memory for events—has long been known to depend on the medial temporal lobe and, to a lesser extent, the prefrontal cortex (Squire 1992; Shimamura 1995; Wheeler et al. 1995; Gabrieli 1998; Eichenbaum and Cohen 2001; Squire et al. 2004). Recently, an explosion of functional neuroimaging studies has revealed that episodic retrieval is also consistently associated with activity in lateral posterior parietal cortex (PPC), including in the intraparietal sulcus and inferior parietal lobule (Figs. 1, ​,2;2; for detailed review, see Wagner et al. 2005; Cabeza 2008; Cabeza et al. 2008; Ciaramelli et al. 2008; Vilberg and Rugg 2008b; Olson and Berryhill 2009). This unexpected finding raises the possibility that parietal mechanisms may be more central to episodic retrieval than previously thought.Open in a separate windowFigure 1.Anatomy of posterior parietal cortex (PPC). A posterior-lateral view of human PPC is depicted, with PPC separated into dorsal and ventral portions by the intraparietal sulcus (IPS). Dorsal PPC includes the superior parietal lobule (SPL) and IPS. Ventral PPC includes inferior parietal lobule (IPL) and its subregions: supramarginal gyrus (SMG), temporoparietal junction (TPJ), and angular gyrus (AnG).Open in a separate windowFigure 2.Left lateral PPC activity during episodic retrieval. (A) A comparison of hits relative to correct rejections reported by Kahn et al. (2004) revealed “old/new” effects in dorsal PPC, inclusive of IPS. Average signal change within IPS was greater for items perceived as old (hits and false alarms) vs. those believed to be new (misses and correct rejections). (B) A comparison of successful, relative to unsuccessful, cued recall by Kuhl et al. (2007) revealed greater activity in AnG, compatible with the broader literature on recollection success effects (see Fig. 4). In addition, effects were observed in more anterior aspects of ventral PPC (SMG), as well as in dorsal PPC (principally SPL) (see Discussion). (C) Orienting to memory in attempts to recollect, independent of recollection success, is often associated with activity in dorsal PPC. For example, comparison of temporal recency judgments to novelty-based decisions elicited greater IPS activity (Dudukovic and Wagner 2007).At the neuropsychological level, human lesion evidence regarding the necessity of lateral PPC mechanisms for episodic retrieval is limited and mixed (Berryhill et al. 2007; Davidson et al. 2008; Haramati et al. 2008; Simons et al. 2008). By contrast, other neuropsychological data indicate that lateral PPC is unambiguously associated with another cognitive domain—attention (Posner et al. 1984; Mesulam 1999; Parton et al. 2004). This latter lesion literature is further complemented by rich functional neuroimaging evidence implicating dorsal and ventral PPC in goal-directed and reflexive attention, respectively (for review, see Corbetta and Shulman 2002; Corbetta et al. 2008).Drawing from the rich literature linking attention to lateral PPC, memory researchers have recently proposed that lateral PPC activity during episodic retrieval tasks reflects the engagement of attention mechanisms during remembering (Cabeza 2008; Cabeza et al. 2008; Ciaramelli et al. 2008; Olson and Berryhill 2009). Specifically, it has been hypothesized that: (1) Dorsal PPC activity during retrieval may reflect the recruitment of goal-directed attention in service of performing retrieval tasks and (2) ventral PPC engagement during retrieval may mark the reflexive capture of attention by mnemonic representations. While prior comprehensive reviews of the neuroimaging literature on parietal correlates of episodic retrieval have documented functional dissociations along the dorsal/ventral axis of lateral PPC, which qualitatively parallel those seen in the attention literature, evaluation of the hypothesis that PPC retrieval activity reflects attention mechanisms further requires an assessment of the degree to which attention and retrieval effects co-localize. Here we review lateral PPC correlates of both episodic retrieval and attention, with the goal of directly assessing to the degree of anatomic overlap.It should be noted from the outset that the aim of the present review is to evaluate the hypothesis that lateral PPC episodic retrieval effects can be explained in terms of goal-directed and reflexive attention mechanisms. As such, we a priori imposed three constraints that served to focus our treatment of these two substantial literatures. First, while both the dual-attention and memory retrieval literatures focus on effects on the lateral parietal surface, retrieval effects are predominantly left lateralized. Thus, we constrained our analysis of attention and retrieval findings to left lateral PPC.⁵ Second, because prior retrieval reviews focused theoretical discussion on dual-attention accounts, here we similarly constrained our treatment of the extensive attention literature to include only those effects relevant to dual-attention theory. Finally, because the preponderance of evidence offered in support of dual-attention theory''s proposed dorsal attention network derives from studies of visual attention, the present review of the dorsal network is also confined to visual attention. As such, the present review should not be viewed as a comprehensive review of the entire attention literature.We first survey the functional neuroimaging literature on parietal correlates of goal-directed and reflexive attention, and then discuss how these correlates converge and diverge with the patterns of lateral PPC activity present during episodic retrieval. We conclude by considering theoretical frameworks that focus on the role of attention in episodic retrieval, as well as nonattention-based accounts of PPC activity during retrieval, and we highlight open questions that await further investigation.