When faces and voices come together: Face width-to-height ratio and voice pitch contribute independently to social perception

Prior research has shown that the face's width-to-height ratio (fWHR) and the voice's pitch influence social perception. Yet, the relative contribution of either cue has been largely unexplored. We examined the simultaneous effects of fWHR and pitch on social evaluations. Experiment 1 (N = 102) tested how such cues shaped global impressions. Experiment 2 (N = 121) tested fWHR and pitch's effect on behavioural affiliative intentions, framing social interaction as a physical or an intellectual competition. Experiment 3 (N = 57) assessed whether variations in fWHR and pitch could influence trait attribution (i.e., physical formidability and intelligence). Individuals with large faces or low-pitched voices elicited negative impressions, positive behavioural intentions in a physical competition, and the attribution of stronger formidability but lower intelligence. Across the studies, cues exerted independent effects. The implications of these findings for research on cross-modal social perception are discussed.     

The role of affinity for prosumption experiences and values

Prosumers are individuals who produce goods they consume themselves. The prosumption literature suggests that prosumption can be enhanced through knowledge sharing, creativity and innovation, and developing expertise. In this article, we investigate the relationships between prosumption experiences, prosumption values, and affinity with a prosumption activity. We use a structural equation model approach to evaluate the relationships between these constructs and assume that affinity can mediate the relationship between prosumption experiences and values. We collect empirical data from prosumers who homebrew their own beer and confirm that prosumption experiences and values are positively related, and that affinity mediates the relationship between experiences and values. Implications deriving from these findings are discussed along with directions for future research.