Are Actual and Perceived Intellectual Self‐enhancers Evaluated Differently by Social Perceivers?

Do actual and perceived self‐enhancement entail differing social impressions (i.e. interpersonal evaluations)? Actual self‐enhancement represents unduly positive self‐views, as gauged by an objective criterion (in this case, IQ scores), whereas perceived self‐enhancement involves the extent to which an individual is seen by informants (i.e. peers or observers) as self‐enhancing. In an online survey (N = 337), a laboratory experiment (N = 75), and a round‐robin study (N = 183), we tested the effects of actual and perceived intellectual self‐enhancement on (informant‐rated) emotional stability, social attractiveness, and social influence. Actual self‐enhancers were rated as emotionally stable, socially attractive, and socially influential. High perceived self‐enhancers were judged as socially influential, whereas low‐to‐moderate perceived self‐enhancers were deemed emotionally stable and socially attractive. Privately entertained, illusory positive (even extreme) self‐beliefs confer social benefits, whereas being perceived as self‐enhancing buys social influence at the cost of being despised. Copyright © 2013 European Association of Personality Psychology     

Is banner blindness genuine? Eye tracking internet text advertising

Over the last decade or so, the Internet has become a privileged media for advertisement. Despite this increase in popularity, several studies suggested that Internet users ‘avoid’ looking at ads (what is often referred to as the banner blindness phenomena). This conclusion, however, rests mostly on indirect evidence that participants do not remember the ad content. Therefore, it is unclear whether participants actually fixated the ads and how their gaze behaviour is related to memory for the ad. In the present study, we investigated whether Internet users avoid looking at ads inserted on a non‐search website using an analysis of eye movements, and if the ad content is kept in memory. Our results show that most participants fixate the ads at least once during their website visit. Moreover, even though the congruency between the ad and the editorial content had no effect on fixation duration on the ad, congruent ads were better memorised than incongruent ads. This study provides a novel and systematic method for assessing the processing and retention of advertisements during a website visit. Copyright © 2010 John Wiley & Sons, Ltd.     

What is the best strategy for retaining gestures in working memory?

This study aimed to determine whether the recall of gestures in working memory could be enhanced by verbal or gestural strategies. We also attempted to examine whether these strategies could help resist verbal or gestural interference. Fifty-four participants were divided into three groups according to the content of the training session. This included a control group, a verbal strategy group (where gestures were associated with labels) and a gestural strategy group (where participants repeated gestures and were told to imagine reproducing the movements). During the experiment, the participants had to reproduce a series of gestures under three conditions: “no interference”, gestural interference (gestural suppression) and verbal interference (articulatory suppression). The results showed that task performance was enhanced in the verbal strategy group, but there was no significant difference between the gestural strategy and control groups. Moreover, compared to the “no interference” condition, performance decreased in the presence of gestural interference, except within the verbal strategy group. Finally, verbal interference hindered performance in all groups. The discussion focuses on the use of labels to recall gestures and differentiates the induced strategies from self-initiated strategies.