A test of Weiner's attribution theory inertial motivation hypothesis1

This study (N= 160 males) examined the cognitive and inertial motivation effects of overt success feedback on subjects high and low in resultant achievement motivation. The cognitive effects of overt success feedback were investigated by requesting attributions to effort, ability, luck, and task difficulty concerning performance on a digit symbol substitution task. The inertial motivation effects of overt success feedback were investigated through a transfer design. Results indicated overt success feedback to have an inertial motivation effect on performance efficiency at a subsequent verbal learning task. The results provided evidence against Weiner's (1972) attribution theory version of the inertial motivation hypothesis, and were interpreted within the general learning theory framework combined with the achievement and test anxiety models of Atkinson and Sarason. The interpretation offered considers the various experimental conditions as sources of motivation.     

Visual behavior of the young human infant: Relationships between chromatic and spatial perception and the activity of underlying brain mechanisms

Two experiments investigated visual attention in human infants. In one experiment, babies looked longer at more than at less saturated colors. In a second experiment, babies looked longer at gratings aligned along the horizontal and vertical orthogonals than along the obliques. Because saturated colors and orthogonal stimulation elicit greater activity in visual system neurons and greater amplitude evoked potentials than desaturated colors or oblique stimulation, these two experiments support the hypothesis that the simple visual stimuli to which infants preferably attend are those that are particularly appropriate in stimulating the geniculostriate or primary visual system. The ethological significance of this taxic mechanism and its utility and function in perception, cognition, and aesthetics are underscored.     

A test of the self-perception explanation of the effects of rewards on intrinsic interest

An experiment was conducted to test the proposition that rewards undermine or enhance intrinsic interest in a task to the extent that individuals interpret their behavior as being motivated by the reward. It was predicted that when subjects were denied the opportunity to develop and confirm this attribution, rewards would not produce an undermining effect, but rather would enhance dispositions and behavior. Subjects were recruited to evaluate a new sugar-free soft drink. Two levels of incentives (reward-no reward), two levels of examination (opportunity-no opportunity), and three levels of outcome (good-neutral-poor) were employed. The results support the prediction that an incentive's effect depends on the examination opportunity. In the examination condition, rewarded subjects attributed their behavior more to external factors than did unrewarded subjects, but gave more negative product evaluations only after tasting it. In the no examination condition, there were no differences in the attributions made by rewarded and unrewarded subjects, and rewarded subjects were more positively disposed toward the product both before and after tasting it. These results are explained as a consequence of two properties of rewards, enhancement through reinforcement and undermining through discounting, and of hypothesis-testing processes.     

The toy salesperson: A voice for change in sex-role stereotypes?

A field experiment was designed in which students approached sales personnel in 31 different retail settings, asking for help in selecting toys for a twin niece and nephew, 5 years of age. A majority of salesperson suggestions involved a sex-stereotypic selection of toys for both the male and the female child. Limited support was found for hypotheses that the responses of sales personnel would vary by retail setting (specialized toystore, department store, dimestore/discount store) and by sex of salesperson; responses did not vary by salesperson's age, however. Because more different toys are available for boys than for girls, female role expansion in children's play activities is a more likely outcome than sex-role convergence.This article is a revision of a paper presented at the annual meeting of the American Sociological Association, New York, August 1976.     

Handedness and lateral positioning in heterosexual couples: Are men still strong-arming women?

This study examined the way in which heterosexual couples arrange themselves while walking together. In same-handed couples, significantly more females were on the males' preferred (dominant) side than expected by chance — especially when the partners were touching. Apparently, handedness and lateral positioning combine to reflect a male-dominance tendency in this type of situation. In opposite-handed couples, males and females put their dominant sides together, especially when touching. Social implications of these findings and suggestions for future research are also discussed.