Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis. Using bibliographic records of JCB from Scopus, this study finds that consumer behaviour research in JCB has grown substantially in terms of collaboration (co-authorships), global reach (countries), productivity (publications), and impact (citations). The major themes explored by consumer behaviour research in JCB include consumer information processing, consumption communities, consumption value, sustainable consumption, intergenerational consumer behaviour, consumer-brand relationship, consumer ethics, and conditional relationships in consumer behaviour. The most recent consumer behaviour research in JCB has considered externalities such as the COVID-19 pandemic and focused on themes such as consumer ethics and sustainable consumption in line with the global movement toward environmental social governance (ESG) and sustainable development goals (SDGs).     

Susceptibility to prosocial and antisocial influence in adolescence following mindfulness training

Mindfulness training programmes have shown to encourage prosocial behaviours and reduce antisocial tendencies in adolescents. However, less is known about whether training affects susceptibility to prosocial and antisocial influence. The current study investigated the effect of mindfulness training (compared with an active control) on self-reported prosocial and antisocial tendencies and susceptibility to prosocial and antisocial influence. 465 adolescents aged 11–16 years were randomly allocated to one of two training programmes. Pre- and post-training, participants completed a social influence task. Self-reported likelihood of engaging in prosocial and antisocial behaviours did not change post-training, and regardless of training group, participants showed a higher propensity for prosocial influence than for antisocial influence. Finally, participants were less influenced by antisocial ratings following both training programmes.     

Autobiographical memory impairment in chronic schizophrenia: Significance and clinical correlates

Previous studies of autobiographical memory (AM) in schizophrenia yielded a reduction of specificity, richness of details and conscious recollection, which indicate both, quantitative and qualitative AM changes. However, their associations with psychopathological symptoms and neuropsychological deficits were not resolved. Therefore, we sought to investigate AM with respect to psychopathology and neuropsychology in patients with chronic schizophrenia to rule out the influence of different courses of the disease. AM of four lifetime periods was examined in 75 patients and 50 healthy controls by using a semi-structured interview. The recalled episodes were rated for memory specificity. Subsequently, one single event of each period of life was rated for details and experiential aspects of reliving (originality, vividness/visual imagery, emotional re-experiencing and emotional valence). When contrasted with healthy controls, patients recalled a significantly reduced number of episodes and personal semantic facts; moreover, memory specificity of AM was significantly lower in patients than controls. While the richness of details calculated for single events showed only minor, non-significant group differences, vividness and emotional re-experiencing were significantly less pronounced in the patient group. Along with this, AM performance correlated significantly with negative symptoms including apathy as well as verbal memory and executive functions. Our results underline the significance of overgenerality as a key feature of AM in schizophrenia as well as a dissociation between intact number of details of single events and reduced vividness and emotional re-experiencing. The extent of negative symptoms including apathy and impairments of verbal memory/executive functions may explain AM deficits in chronic schizophrenia.     

Some differences among figural aftereffects,apparent motion,and paracontrast*

It has been suggested that figural aftereffects, apparent motion, and paracontrast may be produced by very similar or equivalent processes. The empirical functions relating figural aftereffect to the duration of the inspection figure and the interfigural distance are significantly different from the corresponding apparent motion and paracontrast functions. The functions relating paracontrast to the interstimulus interval are significantly different from the corresponding figural-aftereffect and apparent-motion functions. Thus, it is unlikely that the processes underlying the three phenomena are the same. Researchers who attempt to study feature analyzers in the human visual system should consider using more than one dependent variable, since none of the three phenomena contains all of the available information. Within-Ss designs should be avoided because a strong response bias exists between figural-aftereffect and apparent-motion tasks.     

Differential specialization of the cerebral hemispheres for the perception of sameness and difference

The Johns Hopkins University, Baltimore, Maryland 21218 Pairs of letters were presented 4 deg left or right of fixation, and Ss were asked to indicate as quickly as possible whether the letters in a pair were the same or different. Reaction times for “different” responses were faster when stimuli were in the left visual field than in the right, but reaction times for “same” responses were faster when stimuli were in the right visual field than in the left. These results may indicate that the right hemisphere is better specialized for difference detection, while the left hemisphere is better specialized for sameness detection.     

Successive vs simultaneous processing of superimposed visual stimuli

A visual analogue of Savin’s (1967) auditory task was used to examine preferred order of recall and order of recall accuracy for two pairs of visually superimposed digits. Savin (1967) and Rollins, Everson, and Schurman (1972) found that Ss preferred to recall simultaneous auditory information in successive order, even though the information was presented over a single channel. In the present experiments, Ss were found to prefer strongly to recall visual information in simultaneous order. On the other hand, the results of Rollins et al (1972), that Ss are equally accurate when forced to recall simultaneous auditory information in either the preferred or nonpreferred mode, were replicated for this visual task. The results of these experiments, together with the experiment reported by Rollins et al (1972), indicate that verbal information is processed differently by these two sensory systems.     

An experimental test of Jameson and Hurvich’s theory of brightness contrast1

Two hundred and fifty-two brightness functions for seven simultaneously presented black, gray, and white squares on black, gray, and white backgrounds approximated power curves with positive exponents when illuminance was varied in seven steps over 1.9 log fL. Mean exponents were significantly larger for whiter vs blacker squares and for squares on the white vs the gray background. Mean exponents also increased more for squares on white than on black or gray backgrounds. Finally, a white replacing a black background elicited increasingly larger décrémentai responses as the squares varied from black to white. Jameson and Hurvich’s opponent-process theory, tested by the experiment, was not predictive.     

REPEATED MEMORY OF ORAL PROSE IN GHANA AND NEW YORK1

On a lu en anglais un court passage de prose à difféients groupes d'étudiants ghanéens et new yorkais. Ensuite, et par trois fois, on leur demande de dire ce qu'ils ont retenu. Le premier rappel a lieu après 30–45 minutes, le second et le troisiàme après plusieurs semaines. On a utilisé trois histoires différentes, mais chaque groupe de sujets n'en entendait qu'une seule. Les résultats montrent que, conformément à L'idée que la tradition orale est plus forte en Afrique Occidentale qu'à New York, les étudiants ghanéens retenaient mieux que les américains. Pour deux des histoires, on a enregistré peu de perte de rétention des thèmes entre le 1^er et le 3^e rappel; pour la troisiéme, entre le 2^e et le 3^e rappel. Mais la capacité à reteñir les thèmes de L'histoire ne s'explique pas uniquement par puré routine de mémoire. On peut penser que L'ordonnancement de L'histoire, loin de constituer un obstacle comme c'est souvent le cas quand on doit retenir dans L'ordre des faits sans liaison entre eux, favorisait ici la rétention des thèmes.