Value-based adoption of augmented reality: A study on the influence on online purchase intention in retail

The increasing use of digital technology-based retail services provides new opportunities for digital marketing. In this paper, we investigate how augmented reality (AR) technology can be leveraged as part of the firm's strategy. We explore the online purchase intention through AR smart glasses (ARSG), considering consumers' value assessment through a cost–benefit analysis and the influence of technical, experiential and social AR value drivers. We develop an augmented value-based adoption model addressing four main objectives: (1) Evaluate the effect of the perceived value of ARSG, (2) Evaluate the effect of immersion (experiential dimension), (3) Evaluate the effect of AR devices and technical complexity (technical dimension) and (4) Evaluate the importance of subjective norms (social dimension) on the online purchase intention through AR technology. Based on an ESIC Tech Lab experiment with two types of ARSG from market leaders and AR retail apps, the study uses survey data from 253 participants. The results suggest that the technical dimension has an ambiguous effect, with tech-complexity enhancing directly the perceived value of ARSG for online purchase while reducing the net value of consumers' economic cost–benefit analysis. We find strong evidence that the experiential and social AR dimensions (in the form of immersion and subjective norm) have a significant positive influence on consumers' purchase intention online, which are better predictors than the pure economic cost–benefit assessment (through usefulness and difficulty). Furthermore, the technical innovativeness of consumers is found to increase directly the online purchase intention through ARSG.     

#sustainablefashion on Instagram: A content and network analysis of user-generated posts

The social and environmental impacts of the global fashion industry face increasing scrutiny. As such, consumers and brands look towards ‘sustainable fashion’ for low-impact alternatives. Simultaneously, visual social media platforms such as Instagram have become prevalent places for fashion advertising and discourse. To investigate this under-researched area, the current study utilises visual content and social network analysis to explore how sustainable fashion is presented on Instagram, specifically: (a) what visual characteristics are present within sustainable fashion content, and (b) in what broader contexts and communities is discussion of sustainable fashion taking place? Posts included under the hashtag #sustainablefashion (N = 650) were inspected for visual characteristics, including type of clothing, presence of person, post setting, presence of nature, and post format. Most posts were photographs located indoors with no person and no nature-based elements. The hashtags used alongside #sustainablefashion were analysed with Gephi software to establish a social network and community groups of related topics. Network analysis revealed four key community groups: online-promotional, artisan-traditional, eco-ethical, and Malay-online-selling. Secondhand fashion also appeared to be the most prominent sustainable fashion alternative on Instagram. This study is one of the first to investigate the characteristics of user-generated #sustainablefashion content on Instagram. Whilst social media is a burgeoning avenue for research, existing studies primarily investigate how these platforms can be harnessed for advertising, rather than what users themselves are already posting. Implications for brands who use this platform and opportunities for future research are discussed.     

The Persistent Interlocutor

A Persistent Interlocutor (PI) is someone who, in argumentative contexts, does not cease to question her opponent’s premises. The epistemic relevance of the PI has been debated throughout the history of philosophy. Pyrrhonians famously claim that our inability to dialectically vindicate our claims against a PI implies scepticism. Adam Leite disagrees (2005). Michael Resorla argues that the debate is based on a false premise (2009). In this paper, I argue that these views all fail to accurately account for the epistemic relevance of the PI. I then briefly present an account that aims to do better in this regard, based on the modal notion of safety. On the account proposed, the PI does not violate epistemic or dialectical norms. Rather, her behaviour tends to be epistemically perverse in the sense that it wastes cognitive resources. Perhaps surprisingly, this defect turns out not to be unique to the PI.

     

Stroke damages attentional maintenance in working memory

Stroke is the main cause of acquired disability in adults, and specific deficits in working memory (WM) are among the most common cognitive consequences. In neuropsychological routine, WM is most of the time investigated in the framework of the multicomponent model (Baddeley & Hitch, 1974, The psychology of learning and motivation, 47). Using a more recent theoretical WM model, the time-based resource-sharing (TBRS) model (Barrouillet et al., 2011, Psychol. Rev., 118, 175), the aim of the present study was to investigate in young post-stroke patients to which extent attentional maintenance is impaired in WM. To address this question, we discarded other factors known to directly influence WM performance, that is processing speed and short-term memory span. We proposed to 53 post-stroke patients and to 63 healthy controls a complex span paradigm in which participants were asked to alternate between the memorization of a series of images and a concurrent parity judgement task of a series of digits. To investigate the attentional maintenance processes, we manipulated the cognitive load (CL) of the concurrent task. CL effect is typically interpreted as the involvement of attentional maintenance processes. The task was adapted to each participant according to their processing speed and memory span. As expected, the results showed higher recall performance in healthy controls compared with post-stroke patients. Consistent with the literature, we also observed higher performance when the CL was low compared with high. However, the improvement in recall at low CL was smaller for post-stroke patients compared with controls, suggesting that post-stroke WM deficit could be in part due to a deficit of the attentional maintenance processes.     

INTERMITTENT REGRESSIONS IN A SERIAL AFTERIMAGE EXPERIMENT AS SIGNS OF SCHIZOPHRENIA

S mith G. J. W., R uuth E., F ranzén G. & S jöholm L. Intermittent regressions in a serial afterimage experiment as signs of schizophrenia. Scand. J. Psychol ., 1972 , 13 , 27 33.—A group of 35 young patients suspected of schizophrenia were tested in a serial afterimage (AI) experiment and were also rated on the Rockland-Pollin scale. Subjects with high psychotic scores showed one or more regressions to immature (size-constant, positive, physiognomic) images in their Al serials, images typical of children who cannot clearly distinguish their Ails as subjective phenomena distinct from the outside world. The Al test thus indicates schizophrenics to be characterized by intermittent withdrawal into a world of experiencing the self and non-self as not clearly distinguished. Regressions were rare in two control groups.     

Early judgments of semantic and syntactic acceptability by children

Judgments of the acceptability of correct, word order reversed, and semantically anomalous sentences were elicited from 2- and 3-year-old children in a game played with hand puppets. All of the sentences used were simple imperatives and each child was asked to correct those he called wrong. Performance on the judgment task was correlated with each child's mean length of utterance and with his comprehension of reversible active and passive sentences. Only the linguistically most advanced children were able to make a significant number of appropriate judgments and corrections of reversed word order imperatives. Less developed children could appropriately judge and correct semantically anomalous but not incorrect word order imperatives. The importance of semantic as opposed to syntactic factors in children's judgments of the acceptability of sentences is stressed.This research was supported in part by PHS Grant HD-02908 from the National Institute of Child Health and Development. Roger Brown is the principal investigator.     

Rachunek zdań, w którym wyrażenia tracą sens

Allatum est 3 Aprilis 1965     

MEASUREMENT OF 'POLITICAL.' PREFERENCES: A further study of direct and indirect scaling methods

The direct methods of ratio estimation and magnitude estimation and the indirect method of pair comparison were used to construct scales of liberalism and conservatism. It was found ( a ) that the scales of conservatism are linearly related to each other and ( b ) those of liberalism are also linearly related to each other but with a discontinuity in the middle of the range; one linear function for the conservative statements and another for the liberal statements, with the discontinuity occurring in the middle of the subjective scale. Liberalism vs. conservatism was found to be reverse. The linear function between all kinds of scales as well as the reverse relation between liberalism vs. conservatism suggest that the continuum of political preferences is metathetic.     

A near-death experience among the Mapuche people

This paper describes a possible near-death experience (NDE) among the Mapuche people of Chile. The individual reporting the experience was in a cataleptic-like state for two days, the experience itself occurring at the end of this period. Some common features of NDEs, such as encounters with deceased people and being sent back, are present, together with clear evidence that past and present cultural environment shape in part the content of mental experiences.This work was funded in part by the University of Chile (DTI Project Q-3064).The author thanks Editorial Andrés Bello for permissionto translate the near death account into English.