Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Understanding how family firms can use their family image to their advantage in communication strategies is an opportunity for business continuity. This study identifies the effects of family hotels' corporate brand strategy through radio advertising on customer perceptions and attitudes using family image communication literature and radio advertising research. Online experiment using radio ads from these hotels and a survey of 1002 participants from Chile and Spain were conducted. The results suggest that strategies improving the firm's ability to communicate the family image results in better consumer response in terms of expectation, perceived quality, visit intention, and willingness to pay more. We conclude that radio ads are an effective channel for communicating family firm images. Managers can take advantage of monetizing the benefits of family firm images through radio ads.     

Does surgency moderate the relationship between parenting and children's aggression in middle childhood?

Parenting and child temperament have both been linked to aggression among children. This study explores the moderating effects of children's surgency and sex and paternal/maternal parenting practices on aggressive behaviour in middle childhood. We analyse whether the moderating effects observed fit a Diathesis-Stress, Differential Susceptibility or Vantage Sensitivity model. Participants were 203 school children aged 7–8 years (M = 92.42 months, SD = 3.52) from southern Spain. Maternal inconsistency and coercion and paternal hostility and indulgence, had a direct effect on children's aggressive behaviour. The effects of maternal hostility and anticipatory problem solving on children's aggression were moderated by surgency (Diathesis-Stress), as was the effect of paternal coercion on aggression (Vantage Sensitivity). Children's sex was not found to moderate any effect. It therefore seems that not all children are equally sensitive to the influence of parenting on their aggression levels, and that this influence depends on their temperament.

Highlights

• This study explores the moderating effects of children's surgency and sex and paternal/maternal parenting practices on aggressive behavior.
• Children's surgency moderated the effect of maternal hostility and anticipatory problem solving on children's aggression, with both effects fitting a Diathesis-Stress model.
• Children's surgency moderated the effect of paternal coercion on children's aggression, with this effect fitting a Vantage Sensitivity model.

     

Good to Bad or Bad to Bad? What is the relationship between valence and the trait content of the Big Two?

In this article we directly assessed the relationship between valence and relevant traits of the Big Two dimensions (i.e., communion and agency). Drawing on previous research, we expected that the relationship with valence would be less monotonous and more variable in direction across agency-related traits, compared to communion-related traits. In three repeated measures studies we assessed the perceived valence of each trait dimension on a continuum of seven points. Studies 1 and 2 defined each continuum verbally. In Study 3 each continuum was defined by facial features. Results across these studies show that valence is linearly and more consistently related with communion-related traits than with agency-related traits. Within agency, however, competence established a positive linear relationship with valence, whereas dominance showed a target-sensitive relationship with valence: quadratic in evaluation of trait concepts, and negative and linear in face evaluation. We discuss the implications of these data for Big Two-related research.     

Memories of the dictatorship in Spain. An analysis of the narratives from three generations / Memorias de la dictadura en España. Un análisis de las narrativas de tres generaciones

Abstract

This study will investigate the narratives related by the members of three different generations within two different families on their memories of the Franco dictatorship. The first generation lived through Francoism, the second the democratic transition, and the third were born in a democratic country. Based on a social and discursive conception of memory and identity, this study is carried out using semi-structured interviews as a data collection tool, which we then thematically analyse, together with aspects of the participants’ positions and voices. The interviews are connected according to the factors of generation and family, and we analyse the similarities and differences. This is how the influence of both is seen in each individual’s memories and identities, in addition to how their political ideology is configured.     

Gender roles in relation to assertiveness and eysenckian personality dimensions: Replication with a spanish population sample

The objective of the present study was to evaluate the cross-national replicability of the usual pattern of associations observed in Anglo-Saxon samples between masculinity and femininity on the one hand and difficulty and distress in assertiveness and the major Eysenckian dimensions of personality on the other hand. Participants were 925 SpanishSs (54% females; and 95.5% “European or other white”). Both the masculinity theory of psychological well-being and the notion thathigh femininity would not be implicated in self-assessed psychologicaldistress ordysfunction were supported by the data. Higher-order analysis showed that masculinity loaded highly on Positive Affect, whereas femininity had its primary loading on Constraint. Tentative support was found for the femininity-humility hypothesis advanced by P. B. Zeldow, S. R. Clark, and D. C. Daugherty in 1985.     

Assessment of Conflicts Associated with a Traditional Masculine Gender Role in Spanish College Men and Women

The purpose of the present study was to investigate the psychometric properties of the Spanish version of the Gender Role Conflict Scale – Short Form (GRCS-SF; Wester et al. 2012) in a sample of men. In addition, we extend the gender conflict paradigm by evaluating two samples of women with the same instrument. In Study 1, we investigated the internal structure of the instrument in a sample of 281 Spanish undergraduate women using exploratory factor analysis, finding support to the original factor structure. In Study 2, we analyzed its psychometric properties in a college sample of 184 men and 255 women using confirmatory factor analysis, and we explored differences between the two genders through a factor invariance analysis and a comparison of group means. Sufficient equivalence was found, allowing for comparisons among men’s and women’s scores. Overall, masculine gender conflict was significantly associated with greater distress and less general subjective well-being in both men and women. Our research extends the gender role conflict paradigm to the Spanish context and enhances the study of women’s conflicts associated with the adoption of behaviors traditionally attributed to the male gender role.