The Difference Between Being and Seeing: The Relative Contribution of Self-Perception and Priming to Behavioral Changes via Digital Self-Representation

Studies in the Proteus Effect (N. Yee & J. Bailenson, 2007 Yee, N. and Bailenson, J. 2007. The proteus effect: The effect of transformed self-representation on behavior. Human Communication Research, 33: 271–290. [Crossref], [Web of Science ®] , [Google Scholar]) have shown that the appearance of avatars (i.e., digital representations of ourselves) can lead to behavioral changes in users. For example, participants in attractive avatars became friendlier to confederate strangers than participants in unattractive avatars. While the Proteus Effect is premised on self-perception theory (D. Bem, 1972 Bem, D. 1972. “Self-perception theory.”. In Advances in experimental social psychology Edited by: Berkowitz, L. Vol. 6, New York: Academic Press. [Crossref] , [Google Scholar])—the notion that we infer our own attitudes by observing ourselves as if from a third party—it is also possible that the previous findings were caused by priming (i.e., behavioral assimilation; J. Bargh, M. Chen, & L. Burrows, 1996 Bargh, J., Chen, M. and Burrows, L. 1996. The automaticity of social behaviour: Direct effects of trait concept and stereotype activation on action. Journal of Personality and Social Psychology, 71: 230–244. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]). In our study, we used immersive virtual environment technology to experimentally tease apart embodiment from perception of the same visual stimulus. Our results showed that embodiment produced significantly larger behavioral changes than mere observation of the same visual stimuli. These findings support the claim that our avatars provide a unique lever to behavioral change; however, more work is needed to pin down the exact mechanism behind the effect.     

Temporal shifts in eye gaze and facial expressions independently contribute to the perceived attractiveness of unfamiliar faces

ABSTRACT

We investigated whether attractiveness ratings of expressive faces would be affected by gaze shifts towards or away from the observer. In all experiments, effects of facial expression were found, with higher attractiveness ratings to positive over negative expressions, irrespective of effects of gaze-shifts. In the first experiment faces with gaze shifts away from the observer were preferred. However, when the dynamics of the gaze shift was disrupted, by adding an intermediate delay, the effect of direction of gaze shift disappeared. By manipulating the relative duration of each gaze direction during a gaze shift we found higher attractiveness ratings to faces with a longer duration of direct gaze, particularly in the initial exposure to a face. Our findings suggest that although the temporal dynamics of eye gaze and facial expressions influence the aesthetic evaluation of faces, these cues appear to act independently rather than in an integrated manner for social perception.     

Looking at others through implicitly or explicitly prejudiced eyes

It is well known that we utilize internalized representations (or schemas) to direct our eyes when exploring visual stimuli. Interestingly, our schemas for human faces are known to reflect systematic differences that are consistent with one's level of racial prejudice. However, whether one's level or type of racial prejudice can differentially regulate how we visually explore faces that are the target of prejudice is currently unknown. Here, White participants varying in their level of implicit or explicit prejudice viewed Black faces and White faces (with the latter serving as a control) while having their gaze behaviour recorded with an eye-tracker. The results show that, regardless of prejudice type (i.e., implicit or explicit), participants high in racial prejudice examine faces differently than those low in racial prejudice. Specifically, individuals high in explicit racial prejudice were more likely to fixate on the mouth region of Black faces when compared to individuals low in explicit prejudice, and exhibited less consistency in their scanning of faces irrespective of race. On the other hand, individuals high in implicit racial prejudice tended to focus on the region between the eyes, regardless of face race. It therefore seems that racial prejudice guides target-race specific patterns of looking behaviour, and may also contribute to general patterns of looking behaviour when visually exploring human faces.     

Inglehart‐Welzel's Traditional vs. Rational index revisited: A comparison between China and the West

Inglehart‐Welzel's ‘Traditional‐Rational’ Index has been widely accepted as a way to summarize changes in values between agricultural and industrial societies. An empirical re‐examination of the Index using the most recent World Values Survey data, however, suggests that it fails to represent the value profiles of mainland Chinese. I introduce a five‐item measurement called ‘Confucian Index of interpersonal relations’. It aims to capture some salient values in Chinese culture and show that, in China, Confucian values that govern interpersonal relations within one's immediate social environment are not in conflict with support for democratic government and social liberal values, such as tolerance and trust. The opposite is very much true in the rich West, where those who endorse ‘Confucian’ values are less tolerant of social diversity and where Inglehart's Index does make a lot of sense.     

Hesitation in communication: Does minority status delay responses?

Past studies indicated that people in a minority (vs. majority) position are slower to express their public/political opinion, and the larger the difference between the size of the two positions, the slower the response. Bassili termed this the minority‐slowness effect (MSE). In the current study, two experiments were conducted to demonstrate that MSE extends to people's understanding of utterances and explored the cognitive basis for this. Participants were asked to judge if an utterance is a ‘direct’ or an ‘indirect’ expression. The results show that participants in the minority (vs. majority) took longer to respond, and the larger the difference between the size of majority and minority, the longer the response latency (Study 1a). Furthermore, participants were aware of their own minority position (Study 1b). In Study 2, when participants were deprived of cognitive resources, MSE disappeared, presumably because participants lack the cognitive resources required to conform to utterance interpretation as favoured by the majority.     

Conscientiousness and (un)healthy eating: The role of impulsive eating and age in the consumption of daily main meals

The present study aims to explore the relationship between conscientiousness and the consumption of healthy versus unhealthy main meals. Impulsive eating was tested as a mediator in this relationship, as well as direct effects of age on those constructs. A nationwide representative sample of 1,006 Norwegian adults (18–70 years) within a prospective design was used to test a theoretical model. The structural equation model (SEM), in combination with bootstrapping procedures in AMOS, was the principal analytical method. Conscientiousness was negatively associated with unhealthy and impulsive eating. Impulsive eating was a partial mediator between conscientiousness and unhealthy eating and a full mediator between conscientiousness and healthy eating. Age was positively correlated with conscientiousness and this relationship had an inverted U‐shape form. Finally, age was negatively associated with unhealthy and impulsive eating, and positively associated with healthy eating. This study confirmed the relevance of conscientiousness for healthy, unhealthy, and impulsive eating.     

Distressing Relationships,Anger, and Stress Amplification in a Sample of Young Adult African Americans

This study examined the impact of relationship distress in a sample of 637 African American young adults from the Family and Community Health Study. Using data from privately collected, in-depth interviews, we assessed how distress in nonmarital romantic partnerships and best friendships influence anger. While social support researchers have examined the stress buffering influence of supportive relationships, we utilized the principle of negative potency to test the stress amplification effect of relationship distress through an assessment of stressful life events and racial discrimination. Our analysis showed that distress in relationships was associated with anger, while the presence of these relationships was not. Support for the stress amplification hypothesis was found as men and women who experience intense racial discrimination coupled with a more hostile best friend had elevated levels of anger. Gender differences were also evident and discussed.