Constituent-morpheme priming: Implications from the morphology of two-kanji compound words

Abstract: The diversity in the morphological structure of two‐kanji compound words is a matter of special concern for models of the Japanese mental lexicon. This study discusses two proposals for models of the Japanese mental lexicon – Hirose’s (1992, 1994, 1996 ) hypotheses and a Japanese lemma‐unit version of the multilevel interactive‐activation framework – in terms of their ability to cope with this diversity. As the proposals make different predictions concerning constituent‐morpheme priming, patterns of facilitation were examined in two experiments with five word‐formation principles as experimental conditions. Experiment 1, using the long stimulus onset asynchrony (SOA) of 3000 ms employed by Hirose (1992 ), only found significant differences between the first‐ and second‐element conditions in one of the word‐formation conditions. Experiment 2, using a short SOA of 250 ms, confirmed the pattern of priming obtained in Experiment 1. These results are more consistent with the prediction from the Japanese lemma‐unit model.     

A Latent Variable Framework for Power Estimation Within Intervention Contexts

This paper presents a latent growth SEM approach for the estimation of treatment effects, and power to detect such effects, within a true experimental design setting in which subjects are randomly assigned to treatment and control conditions. Power estimation is a critical component of intervention experiment design and the testing of their results. Although researchers have become increasingly sophisticated in applying tests for statistical significance in intervention contexts, few are aware of the power of these tests. The issues raised in this paper are not new; however, reminding researchers to consider these points is important. Exactly how the researcher handles these issues will depend on the questions asked and the resources available, as well as other considerations. Discussion underscores the relationship between the reliability of a study's measures and concomitant increases in power obtained within the SEM framework.     

The Role of Virtual Experience in Consumer Learning

Through a series of studies designed to explore important aspects of virtual experience, a new type of product affordances—virtual affordances—is proposed and tested empirically. In addition, the existing geometric and material product taxonomy is extended to include mechanical products within the classification structure. Utilizing these new concepts, 3‐D product visualization is compared with traditional 2‐D product representations and television advertising. The results largely support the proposition that 3‐D product visualization is capable of influencing brand attitude and purchase intention for geometric and mechanical products within e‐commerce environments.     

Attitude‐behaviour consistency: the role of group norms,attitude accessibility,and mode of behavioural decision‐making

The interplay between two perspectives that have recently been applied in the attitude area—the social identity approach to attitude‐behaviour relations (Terry & Hogg, 1996 ) and the MODE model (Fazio, 1990a )—was examined in the present research. Two experimental studies were conducted to examine the role of group norms, group identification, attitude accessibility, and mode of behavioural decision‐making in the attitude‐behaviour relationship. In Study 1 (N = 211), the effects of norms and identification on attitude‐behaviour consistency as a function of attitude accessibility and mood were investigated. Study 2 (N = 354) replicated and extended the first experiment by using time pressure to manipulate mode of behavioural decision‐making. As expected, the effects of norm congruency varied as a function of identification and mode of behavioural decision‐making. Under conditions assumed to promote deliberative processing (neutral mood/low time pressure), high identifiers behaved in a manner consistent with the norm. No effects emerged under positive mood and high time pressure conditions. In Study 2, there was evidence that exposure to an attitude‐incongruent norm resulted in attitude change only under low accessibility conditions. The results of these studies highlight the powerful role of group norms in directing individual behaviour and suggest limited support for the MODE model in this context. Copyright © 2003 John Wiley & Sons, Ltd.     

Factual and Affective/Evaluative Recall of Pretrial Publicity: Their Relative Influence on Juror Reasoning and Verdict in a Simulated Fraud Trial1

This study investigated the relationship between recall of real‐life pretrial publicity (PTP) in a high‐profile fraud case and subsequent reasoning about the trial evidence and verdict decisions. Tracking the reasoning and verdict judgments of 50 mock jurors during a video simulation of the trial material, the effect of factual recall of PTP was compared with recall indicating an affective or evaluative response from the PTP. Affective/evaluative recall, but not factual recall, was significantly associated with anti‐defendant reasoning and confidence in guilt. This effect was partially mediated by reasoning developed during the course of evidence presentation. The potentially prejudicial effect of affective/evaluative recall of PTP is discussed in terms of it activating an explanatory structure that frames evidence interpretation.     

Evidence for an equality heuristic in social decision making

Subjects read a story in which five business partners needed to allocate the profits and expenses of the partnership in a fair and reasonable manner. Each of the partners worked independently and produced different gross incomes between $140 and $285. The gross incomes were to be divided into expenses and profits. Subjects were asked to fill in fair allocations in an accounting ledger. Three factors were manipulated: the target of the allocation task (either the expenses or the profits), the causal attributions for the differences in gross incomes (internal, external, or both), and whether the subjects were asked to fill in both columns (expenses and profits) or just one.

The results supported the hypothesis that the subjects heuristically used equality to make their allocations. Over 70% of the subjects allocated at least one column equally (although the frequency of equality use varied as a function of both the target of the allocation and the attribution given). Subjects allocated the target columns equally more often than non-target columns, even though equality for one column implied inequality for the other. The use of equality was also sensitive to the attribution given for the performance differences. Differences due to external factors, i.e., the number of people showing up at the market, produced the most equal allocations of profits (with unequal expenses) while the internal attribution produced the highest proportion of equal expense allocations (with unequal profits).     

Additional evidence for veridicality of perceptions based on physiognomic cues.

This study was designed to determine whether veridical interpersonal perceptions can be found on the basis of physiognomic cues. 21 male and female college students attempted to identify the correct social category [honor student, active or inactive in extracurricular events, and beauty queen (for female stimulus persons) or athlete (for male stimulus persons)] of 44 photographed male and female stimulus persons. Results demonstrated considerable veridicality, especially by male judges and of stimulus persons occupying categories which imply physical attributes.     

Comments on Richard Jeffrey

In this commentary, after first summarizing the three major theses of Jeffrey's paper ‘Probability and Falsification: Critique of the Popper Program’, and sketching out what I take to be his central argument, I criticize Jeffrey on two grounds. The first is that he has failed to explain why his version of Bayesianism provides us with better theories upon which to make decisions; the second is that he has offered a theory about decision-making that by-passes the important question: How can we make more rational decisions?