品牌忠诚：概念、测量和相关因素

早期研究者对品牌忠诚的定义多是操作性的,主要为行为论和态度论观点。将品牌忠诚看作复杂多维度概念,则成为当前研究者广泛接受的观点。品牌忠诚度是对消费者品牌忠诚的测量,依研究目的不同而有多种形式。消费者认知、态度和行为方面的一些变量,和品牌忠诚相互作用。     

Ethical Leadership: An Integrative Review and Future Research Agenda

Over the past decade, ethical leadership has increasingly become one of the most popular topics in the areas of leadership and business ethics. As a result, there now exists a substantial body of empirical research addressing ethical leadership issues, but the findings reported by this body of research are highly fragmented. The topic has advanced to the stage where a review and synthesis of existing literature can provide great value and help move the scholarly conversation forward. The primary purposes of this article are to (a) review empirical findings from the ethical leadership literature utilizing a framework consisting of the antecedents, mediators, moderators and outcomes of ethical leadership, and (b) suggest a set of interesting research opportunities, thereby facilitating future investigation. We base our synthesis on a review of 62 empirical studies on ethical leadership that were published between 2005 and mid-2015.     

Discontinuous precipitation initiated at interphase boundaries in a Zn-rich Zn-6.3 at.% Ag alloy

Discontinuous precipitation in a two-phase Zn-rich Zn-6.3at.%Ag alloy has been studied. It has been shown that the eta/epsilon interphase boundaries have the ability to initiate discontinuous precipitation as do the eta/eta grain boundaries. The back-polishing method is used to show the interconnection between a discontinuous precipitate colony and the eta/epsilon interphase boundary. The reaction front velocity of discontinuous precipitation initiated at the eta/eta grain boundary is 12-90% higher than that of discontinuous precipitation initiated at the eta/epsilon interphase boundary under various ageing temperatures.     

Jehovah's Witnesses in Eastern Germany: ‘Reconfigurations’ of Identity

Abstract

The aim of the article is to look at the process of ‘reconfiguration’ of Jehovah's Witnesses' identity in the area which comprises the former German Democratic Republic (GDR) and societal and state responses to it. Over 20 years after the fall of the Berlin Wall Jehovah's Witnesses are one of the largest minority religions in eastern Germany. Being a religious minority in a region that is both stigmatised by the socialist past and considered the most secular part of Europe raises a number of issues. Among these, the question of the identity of the movement and its societal reception plays a crucial role. During the time of the GDR Witnesses built their identity against the state and its functionaries. Persecutions not only destroyed or changed the lives of many members but also strengthened them. Moreover, being a victim of the socialist system provided a basis to build upon after the Unification. A 16-year struggle for the status of public law corporation in the ‘new’ state – accomplished in 2006 – only reinforced such identification. Nowadays, however, Witnesses in the former GDR have to face a new challenge: building a reliable identity not in opposition to the state or upon their role as victims, but only on the basis of their religion.     

Cultural influences on terror management: Independent and interdependent self-esteem as anxiety buffers

Terror management theory (TMT) proposes that self-esteem serves as a defense against the fear of death. Previous research has suggested that independent self-esteem is more salient in individualist cultures, whereas interdependent self-esteem is more salient in collectivist cultures. Thus, we hypothesized that in collectivist cultures, independent self-esteem would play a lesser role and interdependent self-esteem a greater role in terror management, compared to individualist cultures. The results support this prediction. In Study 1, personal self-esteem was negatively associated with death anxiety in samples from a Western (Austria) and Eastern (China) culture. However, both self-liking and self-competence were negatively associated with death anxiety among Austrian participants, but only self-liking (and not self-competence) was so among Chinese participants. Surprisingly, collective self-esteem was not significantly correlated with death anxiety. Yet, Study 2 showed that among Chinese participants, relational self-esteem was negatively associated with death anxiety. Study 3 examined the roles of relational versus personal self-esteem in moderating the effects of mortality salience on worldview defense. Among Chinese participants, relational rather than personal self-esteem increased the defense of worldviews centered on collectivist-Chinese values following mortality salience (Study 3a). In contrast, among Austrian participants, personal rather than relational self-esteem attenuated the effect of mortality salience on the defense of individualist-Austrian worldviews (Study 3b). Self-esteem serves a terror management function in both collectivist and individualist cultures; however, the differences between cultural worldviews determine the type of self-esteem that is more relevant to terror management processes.     

Construct Validity of the Social Physique Anxiety Scale in a French Adolescent Sample

The present study explored the validity of constriction as an indicator of depression. Twenty-five patients displaying constriction in their Bender records and 25 patients not showing this indicator were compared with regard to MMPI Depression scores. A significant difference was found between D scores of these two groups (p<.05), supporting the validity of the indicator as an index of depression. Constriction was found to be infrequent, occurring in only 5.5% of the patient records. Although the indicator seems to be of some value as an indicator of depression its utility is lessened due its low rate of occurrence.     

Responsividad y condicionamiento semántico en relación con el ciclo menstrual

Resumen

El trabajo examina el efecto de cambios internos atribuibles al ciclo menstrual en la responsividad y condicionamiento psicofisiológico de un grupo de mujeres normales con ciclos naturales. Los sujetos fueron examinados Premenstrualmente (PM) o Intermenstrualmente (IM), utilizando como variables dependientes medidas psicofisiológicas (Conductancia de la Piel y Tasa Cardíaca) y cuestionarios. Los sujetos IM mostraron mayor responsividad y habituación en la actividad cardíaca y menores latencies de recuperación en la conductancia de la piel ante estimulación auditiva intensa, así como mayor condicionamiento en la conductancia de la piel (respuestas al segundo intervalo) que los sujetos PM. Las medidas actuales y retrospectivas de estados emocionales mostraron mayor afecto negativo (fatiga y tensión) en los sujetos PM y en l a fase premenstrual. Estos resultados son comparados con los de estudios similares realizados con pacientes fóbicas y son discutidos en términos de diferentes estados emocionales y de activación fisiológica asociados a las fases menstruales examinadas.