THE EFFECT OF COMMUNICATION APPREHENSION AND SITUATION ON COMMUNICATION STRATEGY CHOICES

Volunteer undergraduate students were administered a questionnaire that assessed their perceptions of the probable use of certain persuasive strategies in a given situation and measured their level of communication apprehension. Data were analyzed to test hypotheses concerning the effects of communication apprehension and type of situation on the use of persuasive strategies. Data confirmed the impact of situation on strategy selection but failed to demonstrate the effect of communication apprehension or an interaction between communication apprehension and situation on strategy use. Implications for communication apprehension and communication competence were offered.     

PREDISPOSITIONS TOWARD VERBAL BEHAVIOR IN TASK-ORIENTED INTERACTION

Two studies were conducted that examined the interaction patterns of dissimilar PVB subjects in task oriented discussions. Their interaction was content analyzed and subjected to computer assisted Markov analysis. We found predictable behavioral, cognitive, and content differences between high, middle, and low PVB subjects. High-PVB subjects talked longer, interrupted less, initiated and reinitiated more ideas, had higher credibility, and had more perceived influence than did low-PVB subjects.