AN EMPIRICAL TEST OF A MODEL OF RESISTANCE TO PERSUASION

This investigation synthesized research from several related areas to produce a model of resistance to persuasion based upon variables not considered by earlier congruity and inoculation models. Support was found for the prediction that the kind of critical response set induced and the target of the criticism are mediators of resistance to persuasion. The more critical acts are focused on arguments presented in a persuasive message, the more likely that the critical act will not be distracting and therefore promote counterarguing which will lead people to be resistant to subsequent persuasive messages arguing on the same side of given attitudinal issue. When criticism is less central to message variables and focuses on speaker and/or delivery characteristics, distraction occurs which decreases the probability of counterarguing and induces people to be vulnerable to forthcoming persuasive messages. This is especially true when negative criticism of speaker characteristics reduces threat to present attitudes and reduces motivation to counterargue to protect privately held beliefs. A completely counterbalanced design employing several manipulation checks was created to rule out competing explanations for differential resistance to persuasion.     

TV,PEER, AND PARENT MODELS FOR PRO- AND ANTISOCIAL CONFLICT BEHAVIORS

This study focused on the influence of mediated and unmediated models on the decision of adolescents to employ both pro- and antisocial modes of conflict resolution. Adolescents indicated how likely they would use four antisocial modes (verbal aggression, physical aggression, regression, and revenge) and one prosocial mode to resolve two conflicts. Their responses were correlated with four television viewing clusters (ABC crime/adventure, CBS crime/adventure, situation comedy, and nonpolice/adventure), the perceived likelihood that peers would employ the modes and the perceived likelihood that parents would employ the modes to discipline them. The television viewing clusters were inconsistent predictors of the adolescent use of the modes. The best predictor of adolescent use of the modes was perceived peer use followed by perceived parental use. Both mediated and unmediated influences produced significant multiple correlations and explained 34% to 48% of the variance in the adolescent use of the modes.