THE EFFECT OF TELEVISION AND RADIO ON CHILDREN'S CREATIVITY

The literature on creativity posits that creative abilities are stable and relatively impervious to short-term interventions. Several studies have, however, reported differential effects of media on children's imaginative play and thinking. The results of these studies are difficult to interpret owing to their reliance on nonstandardized measures of creativity. The present study examines the relative effects of television versus radio on children's creativity. Third and sixth graders were presented a story on television or radio and were then given an adapted version of the “Just Suppose” test of divergent thinking developed by Torrance (1974). Responses were scored in terms of ideational fluency, flexibility, and originality. The results indicated that the two media did not have a differential effect on children's creativity.     

ANALYZING UTTERANCES AS THE OBSERVATIONAL UNIT

If utterances are the observational unit of analysis and there are no sequential patterns to the interaction, two alternative statistical models may be applied. A hierarchical design in which utterances are nested within subjects and subjects are nested within treatment condition is considered. One method of analysis pools utterances within treatment condition; the other method collapses across utterances to obtain subject means. Inappropriate application of the pooling model instead of the subject means model can lead to Type I errors, decreased generalizability, and inflated variance estimates that attenuate univariate and multivariate correlations. The effect of utterance reliability on the apparent unidimensionality and parallelism of multiple indicators is also discussed.     

The Impact of Negative Campaign Ads

We compared negative and positive ads in the context of a fictitious election. Participants read a strong or weak message supporting one candidate (positive ad) or derogating the opposition candidate (negative ad). The strong positive message had a greater impact on attitudes toward the candidates than the weak positive message, but message strength had no significant effect for negative messages, suggesting that positive messages are centrally processed, and negative messages serve mainly as peripheral cues. Accordingly, a strong positive message was more effective than a weak positive message, but a weak positive message was less effective than a weak negative message. We conclude that negative political ads are advisable only when candidates cannot provide strong arguments to support their candidacy.     

The Impact of Balanced Risk–Benefit Information and Initial Attitudes on Post‐Information Attitudes1

In a realistic social context, people are confronted with both positive and negative information, yet research on this topic is relatively scarce. We present 2 studies examining the role of initial attitudes on the impact of one‐sided vs. balanced positive and negative information on attitudes toward food production methods. The first experiment demonstrated that one‐sided information influenced post‐information attitudes congruent to the direction of the message content. The second experiment showed that the effect of balanced information on post‐information attitudes may depend on initial attitudes. These results demonstrate that negativity effects are dominant for people with initial positive attitudes, but change into positivity effects for people with initial negative attitudes. Implications for communicating both positive and negative information are discussed.     

Exploring the Effects of the Naturalistic Fallacy: Evidence That Genetic Explanations Increase the Acceptability of Killing and Male Promiscuity

The naturalistic fallacy is the erroneous belief that what is natural is morally acceptable. Two studies assessed whether people commit the naturalistic fallacy by testing whether genetic explanations for killing and male promiscuity, as compared to experiential explanations (i.e., learning/“nurture” explanations) increase acceptance of these behaviors. In Study 1, participants who read a genetic explanation for why people kill bugs viewed bug killing as more morally acceptable than participants who read an experiential explanation, although they did not reliably kill more bugs. In Study 2, men who read a genetic explanation for why men are more promiscuous than women reported decreased interest in long‐term romantic commitment compared with men who read experiential explanations and women who read either explanation.     

Till death do us part: Terror management and forgiveness in close relationships

Two experiments extended terror management theory to investigate forgiveness in close relationships. We hypothesized that mortality salience would elicit less forgiveness in less committed relationships. In Experiment 1, participants were primed with either mortality salience or a physical pain control condition, recalled a recent hurtful interpersonal offense, and reported their degree of forgiveness. Mortality salience evoked less forgiveness in less committed relationships. In Experiment 2, participants were assigned to recall an offense that occurred in a low‐commitment or high‐commitment relationship. Again, mortality salience elicited less forgiveness in less committed relationships; it elicited more forgiveness in more committed relationships. Moreover, this interaction was mediated by empathy. Existential considerations may play an important role in the functioning of close relationships.