营销领域中包装元素对消费者的影响及其内在作用机制

包装上的元素信息是消费者感知环境刺激的重要来源, 能对消费者决策产生重要影响。包装元素可分为非语言型包装元素和语言型包装元素两类, 它们对消费者有不同的影响。总体而言, 非语言型包装元素主要影响消费者的感知和情感偏好, 而语言型包装元素更多影响消费者的行为倾向和行为结果。同时, 两类包装元素对消费者产生影响的内在机制可从神经生理机制、认知加工机制、自我控制的转移和多感官交互几方面进行讨论。此外, 两类包装元素对消费者的影响还会受到环境特征、产品特征以及消费者个体特征的调节。未来研究可进一步探讨两类包装元素对消费者尴尬情绪、透明包装的选择以及产品评价等结果的影响。     

语言差异对跨通道情绪启动效应的影响

采用跨通道启动范式,探讨言语与面孔情绪加工的相互影响效应,以及语言差异（母语：汉语;非母语：英语）在其中的影响作用。实验1以言语情绪词为启动刺激,面孔情绪为目标刺激,结果发现,相比于英语启动刺激条件,在汉语启动刺激条件下的面孔情绪判断具有更好的表现;在积极情绪启动条件下,言语情绪刺激能够启动面孔情绪刺激。实验2以面孔情绪为启动刺激,言语情绪词为目标刺激,结果发现,相比于英语目标刺激条件,在汉语目标刺激条件下的言语情绪判断具有更好的表现;在积极情绪启动条件下,面孔情绪刺激能够启动言语情绪刺激。研究结果表明,言语情绪与面孔情绪的加工能够相互影响,但这种相互关系仅表现在积极情绪启动条件下。此外,母语和非母语在情绪功能上具有差异性。     

Flexible parafoveal encoding of character order supports word predictability effects in Chinese reading: Evidence from eye movements

Several eye-movement studies have revealed flexibility in the parafoveal processing of character-order information in Chinese reading. In particular, studies show that processing a two-character word in a sentence benefits more from parafoveal preview of a nonword created by transposing rather than replacing its two characters. One issue that has not been investigated is whether the contextual predictability of the target word influences this processing of character order information. However, such a finding would provide novel evidence for an early influence of context on lexical processing in Chinese reading. Accordingly, we investigated this issue in an eye-movement experiment using the boundary paradigm and sentences containing two-character target words with high or low contextual predictability. Prior to the reader’s gaze crossing an invisible boundary, each target word was shown normally (i.e. a valid preview) or with its two characters either transposed or replaced by unrelated characters to create invalid nonword previews. These invalid previews reverted to the target word once the reader’s gaze crossed the invisible boundary. The results showed larger preview benefits (i.e. a decrease in fixation times) for target words following transposed-character than substituted-character previews, revealing a transposed-character effect similar to that in previous research. In addition, a word predictability effect (shorter fixation times for words with high than low predictability) was observed following both valid and transposed-character previews, but not substituted-character previews. The findings therefore reveal that context can influence an early stage of lexical processing in Chinese reading during which character order is processed flexibly.

     

Posttraumatic Stress Disorder Symptom Clusters and Acquired Capability for Suicide: A Reexamination Using DSM-5 Criteria

This study used the interpersonal–psychological theory of suicide to explore the relationships among DSM-5 posttraumatic stress disorder (PTSD) symptom clusters derived from the six-factor anhedonia model and facets of acquired capability for suicide (ACS). In a sample of 373 trauma-exposed undergraduates, most PTSD symptom clusters were negatively associated with facets of ACS in bivariate correlations, but the anhedonia cluster was positively associated with ACS in regression models. Structure coefficients and commonality analysis indicated that anhedonia served as a suppressor variable for the other symptom clusters. Our findings further elucidate the complex relationship between specific PTSD symptom clusters and ACS.     

Cognitive modeling analysis of decision-making processes in cocaine abusers

This article examines the theoretical basis of decision-making deficits exhibited by cocaine abusers in a laboratory decision-making task first described by Bechara, Damasio, Damasio, and Anderson (1994). A total of 12 male cocaine abusers and 14 comparison subjects performed the task, and the cocaine group performed significantly worse than the comparison group. A cognitive modeling analysis (Busemeyer & Stout, 2002) was used to estimate three parameters that measure importance of the cognitive, motivational, and response processes for determining the observed performance deficit. The results of this analysis indicated, for the first time, that motivational and choice consistency factors, but not learning/ memory were mainly responsible for the decision-making deficit of the cocaine abusers in this task.     

A psychophysical measure of attention deficit in children with attention-deficit/hyperactivity disorder

The authors explored the temporal mechanism of attention deficit in children with attention-deficit/hyperactivity disorder (ADHD). In rapid serial visual presentation tasks in which two targets (T-sub-1 and T-sub-2) were presented in close temporal proximity among distractors, participants tried to identify T-sub-1 and detect T-sub-2 in one (dual-task) experiment and only to detect T-sub-2 in a second control (single-task) experiment. The sensitivity of T-sub-2 detection was analyzed using signal detection theory. The attentional blink--the impairment in T-sub-2 detection following the identification of T-sub-1--was increased in magnitude and protracted in the patients. Moreover, some ADHD children appeared to have a blink largely normal in magnitude but temporally displaced toward a later time. The authors hypothesize that a slower closing of the attention gate may mediate this specific attention impairment in ADHD children.     

Cross- and within-cultural variations in children's understanding of distance, time, and speed interrelationships: a follow-up study

A problem with interpretations of differences in mathematic achievement between students from Asian countries and those from the United States is the seemingly implicit assumption of the cultural homogeneity of Asian societies. Researchers rarely measure the effects of variables within cultures that are hypothesized to be related to differences across cultures. In the present study, the authors examined the effects of socioeconomic status (SES) and quality of instruction on Chinese students' (1st, 3rd, and 5th grades) understanding of distance, time, and speed. The results indicated that (a) low SES in China can impede the development of children's mathematical cognition and (b) higher SES does not guarantee better performance. The implication is that the gap in mathematical performance between socioeconomically advantaged and disadvantaged children can be narrowed or even eliminated through instructional practices that focus on the systematic training of children's mathematical thinking.     

从中德儿童技术创造性跨文化研究结果看性别差异

研究者通过对中德儿童技术创造性跨文化研究结果的综合分析,着重讨论了在差异心理学领域一直十分受人关注的性别差异问题。结果发现,无论是中国儿童还是德国儿童,无论是超常儿童还是常态儿童,性别差异具有基本稳定的趋势,而且,在不同的方面具有不完全一致的表现形式。具体表现为：（１）在数字、图形和实用创造性思维方面,在中国和德国儿童中都没有发现创造性思维方面的性别差异;（２）在心理折叠、学习爱好、技术问题理解和     

汉字词识别过程的形,音,义编码作用的研究

本文通过两个实验,采用汉字词形、音、义特征匹配任务,探讨了影响汉字词的形、音、义编码与提取方式的有关因素。实验一发现在速示条件下,对汉字词再认的成绩并不受字词的使用度的影响,反应时无明显变化,而主要受编码加工的深度影响。在形、音、义特征加工中,对音码的加工时间最长,再认的正确率最低;义码的加工时间较短,再认正确率最高;形码的反应时及再认成绩介于音码与义码之间。实验二在非速示条件下也获得了相同的结果。研究结果表明,在汉字词的形、音、义特征中,存在着编码加工深度的差异。