The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

This research investigates the effects of affect and cognition in consumers' information processing of branded content on Facebook pages. A model was suggested to delve into the elaboration process leading to consumer attitude formation. A 2 (purchase‐decision involvement: low versus high) × 2 (product categories: hedonic versus utilitarian) × 2 (sources of Facebook posts: brand posts versus consumer posts) between‐subjects experiment was conducted online. The validated model demonstrates the main effects that affective elaboration significantly supersedes cognitive elaboration in forming attitudes toward the posts and attitudes toward the brand. Post hoc analyses show further evidence of the interaction effects that affective elaboration is the dominant influencer when consumers process brand‐related information in Facebook posts across situations. Theoretical implications for future research and managerial suggestions for social media marketing are discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

Verbal and cognitive distractors in driving performance while using hands-free phones

This study investigated the effect of different types of distractions related to use of a hands-free phone on driving performance. The study used three types of verbal distractors: casual conversation, simple arithmetic number guessing, and number adding, in the phone conversation. 12 adults were instructed to follow a lead vehicle on a closed-course highway in a fixed-based driving simulator. The results showed that use of a hands-free cellular phone involving verbal and cognitive distractions impaired driving performance and skill. Types of distraction produced significantly different effects on several dependent variables: the driving speed, headway (distance between the lead car and the manipulated car), brake reaction time, and number of collisions with the lead car. In general, the higher the cognitive load involved in the dialogue, the worse the driving performance.     

Deciphering Heidegger's Connection with the Daodejing

This paper carries out an intensive study of Heidegger's famous reflection on the word dao and of his citations from the Daodejing, with the purpose of elucidating his complex relation with Daoist thinking. First I examine whether dao could be said to be a guideword for Heidegger's path of thinking. Then I discuss Heidegger's citations, in six places of his writings, from five chapters of the Daodejing, by situating them in the immediate textual context as well as against the broad background of the fundamental presuppositions and orientations of Heidegger and Laozi's thinking. My examination of Heidegger's citations from the Daodejing has for the first time gathered together all the relevant materials discovered so far.     

Design-Based Guidelines for the Semantic Perception of Emergency Signs

The current study applies semantic differential to explore the semantic perception of emergency signs, in an attempt to analyze the meanings of emergency signs in regard to the psychological exigencies of the general public. The results indicate that problems concerning recognition accuracy have been observed, but also that the evaluation of the semantic meaning of the signs is positive. However, a number of emotional factors also emerge, indicating that if improvements should be made to the existing emergency signs, it would better facilitate evacuation in the event of an emergency. As for the design guidelines, the emergency signs should be readily recognizable and have a single meaning. Multiple symbolic meanings should be eliminated. Concrete design guidelines include: (a) safety movement, (b) clarity, and (c) safety. To avoid confusion in sign recognition, in addition to the improvements made based on the abovementioned guidelines, educational promotional activities carried out by the government would also prove very beneficial.     

Separation of politics and morality: a commentary on Analects of Confucius

Confucians emphasizes and values morality, hence observers tended to regard moralities as politics so that the independent politics in the Confucian tradition has become implicit. Through a perusal of the Analects of Confucius, we can find that ethics and politics were separated from and independent of each other to Confucius, the primitive Confucian: he did not substitute ethics for politics. __________ Translated from Nanjing Shifan Daxue Wenxueyuan Xuebao 南京师范大学文学院学报 (Journal of School of Chinese at Nanjing Normal University) by Huang Deyuan     

人与自然和谐的道德基础——古代"天人合一"思想的现代生态伦理启示

人与自然的和谐有着道德基础。古代的“天人合一”思想为我们从道德的视角研究人与自然的和谐,以及建构现代生态伦理观提供了一定的帮助。从道德的意义上,人与自然的和谐中人是道德主体,承担着全部道德责任,其行为是道德评价的对象。人对自然的适应与改造、尊重与利用是辩证的统一。     

大学生对心理健康必备能力的认知

本研究以200名大学生为被试,以访谈及问卷的方式对大学生心理健康必备能力的认知进行了调查研究,并建立了大学生心理健康必备能力认知结构模型,结果表明:大学生所认知的自己心理健康必备能力由自我调控、社会应对、学习和人际交往这四个方面的能力组成,它们彼此独立,但又相互关联。     

医学的“死亡”背景与现代医学对死亡的遗忘

人是一种承担着有死性的存在物,一切从人出发并为了人的事业都必须在"人固有一死"的背景中进行。首先阐述了死亡对于医学的背景意义:死亡是人类面临的客观的、必要的限制,关于死亡的立场对于医学具有源始性与优先性,最后从三个方面揭示了当代医学对于死亡的立场:遗忘。     

慢性心力衰竭患者临床管理与评估

尽管近年来在慢性心力衰竭(CHF)的治疗方面取得了较大的进展,但CHF患者仍有较高的住院率及病死率.CHF临床实践指南的发布促进了规范化治疗.为了取得良好的医疗效果,临床医生必须对心力衰竭患者提供一系列复杂的药物治疗及严格的自我控制措施.随着医学的不断发展,出现了包括心脏再同步化起搏、左心室辅助装置或心脏移植等治疗,而这些手段常需要在对患者进行危险性评估的基础上进行.严格遵循指南并使CHF患者出院后的教育与各种支持项目相结合才能够在一定程度上减低患者的再住院率及病死率.